MICHAEL MWENDA
CONTENT WRITER
[Phone]
[Email]
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OBJECTIVE-
Versatile Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 8-year history of superior performance in remote environments.
EDUCATION —
EXPERIENCE
Jomo Kenyatta University of Agriculture and Technology [Nairobi]
Bachelor of Business Information Technology (BBIT) 2012
Second Class Upper Division
HubSpot Academy (2018)
Content Marketing Certification
April 2015 to present
Content Writer • Freelancer • Upwork
March 2016 to Present
Ghostwriter • Freelancer • MikesDesk
February 2018 to present
Content Writer • Guest Writer • Railtraveller.com - East London
Duties and Responsibilities
Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
Proofread copy written by colleagues to correct spelling, punctuation and grammar.
Consulted with customers to understand project requirements and purpose.
Organized material to research and complete writing tasks.
Researched and wrote original content for case studies, emails and newsletters.
Repurposed and optimized existing content for use in different mediums.
Collaborated with team members on topic ideation to determine key buyer personas and goals.
Brainstormed ideas to create useful content for clients.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
Achievements
I developed 80+ unique content for my client’s websites and blogs per week with four other content writers.
I increased the domain authority of a client’s website from 5 to 50
Awarded as the Best Writer in 2020
Produced 100+ unique articles for the top ten google ranks per year
Got 300+ backlinks from external sites with high domain authorities
Received 10+ complimentary emails for delivering superb content
KEY SKILLS —
COMMUNICATION
Marketing and advertising strategies
Brand messaging
Team contribution
Editing and review
SEO
Social Media Content
Content Generation
Content Strategy
Creating fresh, relevant, and targeted content can be challenging for the newest to the most established companies. Content writing is integral to all marketing and communications strategies, especially PR and media relations, business development, and SEO/ORM.
My content is engaging, persuasive, informative, friendly, and easy to read, with a simple and relevant format everyone can relate to. I will also conduct in-depth research and include relevant keywords to increase your search engine rankings and drive traffic to your site.
LEADERSHIP
Developing and publishing high-level content to establish a trustworthy authority as a leader in the industry.
REFERENCES
[Available upon request.]
