Michael Putnam, M.Ed., Ph.D.

Michael Putnam, M.Ed., Ph.D. www.4GoodWriting.com Linkedin.com/in/Mike4Good- Content writer with 100% Five Star feedback Professional Summary and Core Skills Seasoned content writer for business and nonprofit specializing in case studies (aka client success stories). Other projects include newsletters, press releases, email campaigns, and more. Writing & interviewing skills • Jargon-free, pleasure-to-read prose • Compelling storyteller • Expert interviewer • • • Journalistic writing style and tone Easy-going, flexible collaborator Exacting editor & proofreader Tech & software skills • Zoom, Microsoft Teams, Google Meet • Google Drive, Docs, Sheets • • Microsoft Word, Excel, PowerPoint AirTable, Notion CONTENT WRITING EXPERIENCE (see my website for more) My specialization: Case studies (aka Customer success stories) Like an in-depth testimonial, case studies showcase the power and impact of your solution through the voice of your happy customer. They follow a simple, yet powerful narrative: the problems your customer faced, the solutions you provided, and the results the customer achieved based on your support. EmpowerID. Dual remote project, Mar. 2022 – present A SaaS company, EmpowerID is a leader in the Identity and Access Management (IAM) space with several Fortune 500 clients in the EU and US. • Project goal: Showcase how EmpowerID’s award-winning Identity and Access Management (IAM) system helped global industrial leader SIEMENS to secure their on-premise and cloud-based active directory. • Distribution & testimonial: Case study is posted on the front page of EmpowerID’s website, see their testimonial here. • Forthcoming: a second case study highlighting EmpowerID’s success with Airbus. Search & Perch. Single remote project, Feb. 2022 A self-proclaimed “ROAS obsessed” Pay-Per-Click (PPC) digital marketing agency, Search & Perch takes pride in its long-term business relationships. • Project goal: Showcase the amazing business results that Search & Perch has achieved for Skedulo across the six years they have worked together. • Distribution & testimonial: Case study is posted on S&P’s website, see their testimonial here or on my LinkedIn page. Algenys. Single remote project, Mar. 2022 A video surveillance technology company that developed a distinctive “human + technology hybrid” surveillance solution. • Project goal: Reveal the many unexpected ways Algenys’ innovative surveillance system improves a trampoline park owner’s business operations and bottom line. • Distribution & testimonial: Algenys’ team uses the case study in sales meetings. See their testimonial on my LinkedIn page, for a pdf see my portfolio page. Pollfish. Single remote project, Apr. 2021 A SaaS company, Pollfish leverages the power of mobile devices to reinvent the market research industry in the digital age. • Project goal: Demonstrate how Pollfish’s SaaS market research solution helped their client grow their market share at home and expand to five markets overseas. • Distribution & testimonial: Case study is posted on Pollfish’s website, see their testimonial here or on my LinkedIn page. Farragut Systems, Inc. Multiple remote projects, July 2021 Farragut is a property tax solutions company in which the directors are challenging themselves to transform the firm’s traditional models and hierarchies of leadership. • Project goal: Interview CEO, senior management, and team leads to tell a series of success stories about the leadership transformation taking place at Farragut and its impact on the company’s culture and bottom line. • Distribution & testimonial: These pieces were posted as ghostwritten blog articles on Farragut’s website, here, here, and here. See the CEO’s testimonial on my LinkedIn page. Social Justice digital promotion & content writing Robin DiAngelo Single remote project, Sep. 2023 Social justice activist and New York Times best-selling author of White Fragility. • Project goal: Provide guidance and strategy for digital promotion of the author’s new course. Recommended LinkedIn as the optimal platform for promotion and wrote the author’s LinkedIn profile, content, landing page, and the pdf course brochure which doubled as a lead magnet. Strategized the most effective ways to use the brochure to both encourage registrations for the course and collect email addresses. • Distribution & testimonial: See my website’s portfolio page for the course brochure. See my LinkedIn page for Ms. DiAngelo’s testimonial. Brand Storyteller & email campaign writer Body & Soul Youth Development Center (YDC). Multiple remote projects, Sep. 2020 YDC provides a personalized approach to help young people grow, develop, and heal. • Project goal: Write a fundraising email campaign for YDC’s “Thanksgiving Food Drive to Drive Out Hunger.” • Results & testimonial: Helped raise over $10K in food and cash donations. Provided 200 families in central Florida with healthy, nutritious Thanksgiving dinners. See testimonial here. Press Release writer Get Women Cycling (GWC). Single remote project, Aug. 2019 GWC advocates for women’s cycling and bicycle safety in NYC. • Project goal: Announce a fundraiser sponsored by local businesses to support GWC. • Results & testimonial: Distributed by NYC Councilmember Carlos Menchaca’s media team and picked up by ABC News, WPIX News, Univison, and more. See my website for testimonial and my portfolio to read the press release. Other Professional Experience Award-winning, Adjunct Professor of Master’s level ESL Writing New York Institute of Technology Sep. 2016 - May 2020 • Excellence in Teaching Award, Spring 2017. Elected by NYIT students from the International Media & Communication University of China. • Invited to participate in the Summer 2017 Faculty Institute at NYIT. Designed Advanced Reading and Writing curriculum using the NY Times as the primary text. St. John’s University Sep. 2016 - Jun 2019 1 • Invited to participate in the Spring 2018 PDPI program which brings hundreds of Brazilian English language teachers to the US to improve their language and teaching methods. Administered by the prestigious Institute of International Education. • Intensive instruction with my NY Times curriculum sharpened English proficiency of ESL graduate students enabling them to enter mainstream Master’s classes at St. John’s. Even more about me: I’m an official Spanish language nerd, a lifetime guitar player, and a loving, devoted father & husband. I live and love in Brooklyn, NY. 1 PDPI: Programa de Desenvolvimento Profissional para Professores de Língua Inglesa (Professional Development Program for English Language Professors)