Michael Reed

MEDIA BUYER SUMMARY OF QUALIFICATIONS Dedicated, service-oriented, and well-organized professional partner, diligent in efforts to ensure marketing campaigns are ROI positive. Specialize in Pay Per Click and paid traffic, with core understandings of other marketing avenues (i.e Email marketing campaigns and building landing pages.) ❖ Highly capable of working within a fast-paced and critical environment. Ability to ensure projects are met for deadlines. ❖ Equipped with exceptional communication and interpersonal skills in building rapport with colleagues and individuals with diverse businesses and niches. ❖ Great Understanding of the Facebook platform, knowledge of building an entire funnel system for an ad account. ❖ Properly diverse campaign budgets for full account funnel optimization. ❖ Understands when to turn off underperforming campaigns and scale profitable ad sets. ❖ Develop a media buying strategy organized via Excel. ❖ Maintain good relations and deliver in depth reporting for every client. ❖ Manage multiple e - commerce Ad accounts ranging from 10k- 140k ❖ Fluent in English, with working knowledge of Spanish. CORE COMPETENCIES Proper Media Planning | Data Analysts | Clear Testing Structure Ability To Deliver ROI/ ROAS | Set Up Retargeting Funnel | Strong Understanding Of Performance Metrics | Use of Excel Passion For Digital Trends| Budget and Cost Control | Basic Landing Page Building Skills| Basic skills for Canvas EDUCATION Bachelors Of Social Science, 2019 ◼ Farmingdale State College, Farmingdale, NY Associate of Liberal Arts, 2017 ◼ Farmingdale State College, Farmingdale, NY Regents High School Diploma, 2014 ◼ William Cullen Bryant Highschool, Queens, NY PROFESSIONAL EXPERIENCE ADVISORY ◼ REMOTE ◼LOS ANGELES, CA Media Buyer April 2021- Present Plan, create, and manage ad campaigns across multiple platforms including but not limited to Facebook, Instagram ▪ Planning, documentation, and presentation of strategies for clients ▪ Identifying bottlenecks, troubleshooting, and providing solutions to execute on client accounts ▪ Overall client performance and hitting set KPI’s - testing and optimizing ▪ Following and master company’s best ad account practice structures, testing rules and playbooks ▪ Project management of additional assets, including but not limited to landing pages/ funnel builds/ questionnaire forms/ ▪ messenger bots, etc. Writing compelling ad copy and building new ads ▪ Prepare and present reporting for clients on a weekly basis ▪ Manage each client’s ad spend as if they were my own ▪ Concepting new ad ideas for clients ▪ Keeping up to date on Paid Social Advertising Industry ▪ Work with Director of Marketing to ensure: Campaigns were set up and optimized the correct way ▪ Manage multiple large e-commerce accounts ranging from 10k- 160k in monthly ad spend ▪ Make basic edits on creatives via 3rd party software: i.e Canvas ▪ FREELANCE/ KNB AGENCY ◼ ONLINE, REMOTE Junior Media Buyer April 2020–Present Create high ROI campaigns on paid traffic via social media ▪ Daily Monitor KPI’s on social media across multiple platforms ▪ Hands on e-commerce experience on Shopify ▪ Work within a team setting remotely. Effective communication skills and report to team leader when necessary to ▪ complete tasks 1 | Page ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Create email marketing campaigns, along with email drip sequence campaigns Build custom landing pages and effective funnels for paid traffic troubleshoot and optimize ad campaigns for best conversions/ and or lead generation Manage client budgets for effective marketing use through paid traffic Help increase overall following and improve brand exposure Maintain healthy communication between team members and clients Weekly, Bi- weekly reporting and monthly reporting for team members and clients Installation of Pixels on websites and online stores Provide proper integrations of 3rd party softwares to ensure landing pages run efficiently ST. FRANCIS HOSPITAL ◼ ROSLYN, NY Patient Care Assistant/ PCA August 2019– April 2020 Work as a team with multiple nurses to complete care tasks or goals for patients ▪ Provide daily care for patients effectively and efficiently ▪ Bath, escort, and communicate personal needs of patients ▪ Document and protect patient records ▪ Check for vital signs including blood pressure, temperature, oxygen level, respiration, and heart rate ▪ Evaluate records and communicate with team leaders if recordings are irregular ▪ Draw 12 lead EKG’s and interpret strips ▪ Perform CPR and chest compressions on critical condition patients ▪ Practice use of defibrillators ▪ Provide graft care for open wombs and post surgery procedures ▪ Set up and direct use a range of oxygen devices (nasal cannula, incentive spirometers, venturi masks ▪ Transport patients with appropriate oxygen tanks and fluid ▪ Provide bedside glucose testing ▪ Execute phlebotomy procedures upon daily request ▪ Discharge patients and remove IV fluids/ antibiotics ▪ Cleansing of enema ▪ JONES BEACH ◼ WANTAGH, NY Foreman/ Zones Worker April 2018- August 2019 Direct and manage co workers for daily appropriate tasks ▪ Maintain a clean and safe environment ▪ Assist and perform with construction vehicles and tools ▪ Perform transactions through a booths ▪ Set up and appropriately equip baseball fields and games ▪ Alarm and/ or safely handle endangered animals ▪ Build and repair fences ▪ Maintain and monitor timesheets for staff ▪ Assist daily raise and lower of the American/ State flags ▪ Place and repair signs ▪ Direct traffic ▪ Assist transportation elderly visitors ▪ Provide aid and alarm medical staff for visitors ▪ Trimming bushes and tall grass ▪ Precaution coworkers for safety against wild life and poison Ivy ▪ Provide transportation tools and cleaning equipment through state vehicles ▪ Build large tents off state park grounds ▪ Maintain communications from field zone to home base for directions on safety and large projects ▪ Drive and help repair state vehicles ▪ REFERENCES/ CASE STUDIES Furnished Upon Request 2 | Page