Michelle Andrade

Michelle A. Andrade-•- • Ocoee, FL. 34761 MARKETING SPECIALIST Social Media Management | Digital Marketing | Content Coordination Dedicated and results-driven marketing specialist with a proven track record of creating and executing effective marketing strategies across various industries. Strong analytical skills combined with creative thinking to drive brand awareness, lead generation, and revenue growth. Passionate about staying current with industry trends and continuously enhancing my skills to achieve marketing objectives. WORK EXPERIENCE PEMF Supply - Harrisburg, PA 09/2022 - PRESENT Marketing Specialist Responsible for creating engaging and informative content for multiple blogs and social media channels. • • • • • Developed and executed comprehensive marketing plans that resulted in a 30% increase in website traffic and a 15% boost in lead conversions. Collaborated with the design team to create visually appealing and engaging marketing collateral, including brochures, presentations, and digital ads. Translate marketing content from English into Spanish. Conducted market research and competitive analysis to identify new opportunities, resulting in the launch of two successful product lines and a 30% increase in overall sales. Implemented data-driven strategies using Google Analytics and SEO techniques, leading to a 40% improvement in organic search rankings and a 25% reduction in bounce rates. Developed several tasks supporting the CEO and managing communications responsibilities. • • • • • Research and data recollection relevant to the company. Create mailing lists and spreadsheets about potential customers. Manage social media calendar and posts planification. Write informative copy for social media content. Create graphic images for social media posts. Comercializadora Santa Barbara 2008 C.A. - Barquisimeto, Venezuela 02/2020 – 11/2021 Marketing Assistant Responsible for supporting the development and execution of digital communication strategies. • • • Developed and implemented comprehensive digital marketing strategies to achieve business goals and drive online growth. Skilled in creating compelling and engaging social media content, including text. Create powerful communicational strategies between customers and company. LANGUAGE COMPETENCIES • • • English: fluent (speaking, reading, writing) French: basic (speaking, reading, writing) Spanish: native language Michelle Andrade - EDUCATION U.E. Instituto Inmaculada Concepción - Barquisimeto, Venezuela High School in Science – July 2017 Fermín Toro University - Barquisimeto, Venezuela Journalism Degree Student – Present PROFESSIONAL SKILLS • • • • • • Mastery of Microsoft Office (Word, Excel, PowerPoint) and Google Suite (Docs, Sheets, Slide). Efficient working with content management systems, like WordPress. Comfortable using SEO tools (MonsterInsight, Google Analytics). Skilled working on image researching platforms, like ShutterStock. Extensive knowledge of social media apps. Efficient using AI content generation tools (AI detection software, Grammarly). ACADEMIC TRAINING CIECA Media School • Digital Marketing Certification. Fermin Toro University • 2019 Oratory Certification. MTSM Production • 2019 Research in Social Communications Certification. Master Orientation Academy • 2017 2020 Instagram Management Certification. PERSONAL SKILLS • • • • • Exceptional writing skills with the ability to create engaging, informative, and persuasive content across various formats and platforms. Proficient in conducting keyword research, implementing on-page optimization techniques, and utilizing SEO best practices to improve website rankings and organic traffic. Ability to create and manage social media content across various platforms, understand audience engagement and utilize social media tools effectively. Skilled in crafting compelling and persuasive copy that drives conversions, engages readers, and communicates key brand messages effectively. Strong interpersonal skills to effectively communicate with clients, collaborate with crossfunctional teams, and understand and meet project requirements and objectives.