Forward-thinking marketing leader with 15+ years of experience driving revenue gains and brand awareness, identifying opportunities for growth, and pioneering leading-edge marketing programs. Proven ability to transform ideas into marketable products and translate customer insights into engaging brand experiences. A unique blend of brand journalism and new media know-how; a creative thinker with a passion for translating research-backed insights into results-driven campaigns. An agile leader who thrives in fast-paced, creative environments.
Accomplishments include:
- Pivoted Cerego from a B2B to B2B market, attracting enterprise clients in year one
- Generated $48M in potential revenue for Cerego, within one year
- Doubled web traffic and increased lead conversion by 3% at Cerego
- Gained a 55% increase in Bitnami subscriber base in 2 quarters
- Launched 2 major product features, 2 public cloud partners and 15 ISV partners at Bitnami
- Contributed to $215M in revenue at LogMeIn by launching their collaboration tool join.me
- Grew join.me user base by 118% in one year, exceeding 50 Million participants by August 2012
- Increased join.me Facebook followers by 3500%
- Won HATCH Award for join.me creative
- Launched Xively, the first public cloud for IoT, acquired by Google for $50M
- Increased renewals, retaining 100% of client accounts at King Fish Media
- Grew Sermo community by 267% within one year, exceeding the goal
- Produced original multimedia content for Continuum, recognized by BusinessWeek
- Sustained a top 3 search ranking on page 1 of Google and Yahoo for Continuum - the same year John Mayer dropped his album, Continuum
- Improved client deliverables to 99.993% on time or early mailings each month at State Street
- Go-to-market leadership resulting in 3 successful startup exits through acquisition
I'm an analytical creative at my core - a rare, and great blend. My background is in tech and innovation. I like a good business challenge and I'm willing to learn. I'm outgoing and honest. I like people and have a high EQ. Character and culture count.