Mikaila Tutt

MIKAILA TUTT CURRENT EMPLOYMENT OWNER – CANDY MOOSE MARKETING 1 JUNE 2017 TO DATE -\- Events Coordination and Management | Event Design | Graphic Design | Branding and Strategy | Website imagery | Letterheads, business cards and other branding requirements | Branded clothing, novelty gifts, etc. | Marketing Strategy and Execution | Marketing Research and Data Analysis | Content Creation and Article Writing | Social Media Management and Strategy - / - EDUCATION EVENTS MANAGEMENT DIPLOMA HTTPS://ZA.LINKEDIN.COM/IN/MI KAILA-TUTT-52859B35 HTTPS://WWW.FACEBOOK.COM/ MIKAILA.TUTT College Of SA 2012 MARKETING MANAGEMENT DIPLOMA IMM In progress – to be completed 2017 FIRST YEAR BACHELOR’S DEGREE – LANGUAGE AND LITERATURE UNISA First year completed 2009 OBJECTIVE To find an organisation where I can grow both personally and professionally. To be the exception to the rule when it comes to being a great mom, and a great marketer. SKILLS Event planning and execution Lead Generation and research Photoshop and Graphic Design Staff engagement strategies Microsoft Office suite – above average proficiency MARKETING AND EVENTS MANAGER – CALICO AND CREAM (Contract) 1 February 2017 to 31 May 2017 Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget under supervision of owners. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials. Working closely with design agencies and assisting with new product launches. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Analysing potential strategic partner relationships for company marketing. Development, production and delivery of projects from proposal right up to delivery. Delivering events on time, within budget, that meet expectations. Setting, communicating and maintaining timelines and priorities on every project Communicating, maintaining and developing client relationships Managing supplier relationships Managing operational and administrative functions to ensure specific projects are delivered efficiently Travelling to onsite inspections and project managing events Being responsible for all project budgets from start to finish. Ensuring excellent customer service and quality delivery Marketing coordinator – Bakos Brothers 10 August 2016 to 21 January 2017 Implement and facilitate annual retail, relationship and brand plans Monitoring the execution of all marketing promotions and projects Design and implement the forward promotional planning process Plan and administer Bakos Brothers' Marketing Operations Budget, as directed by the CEO Oversee the social media strategy for the company, including online community management of all social media channels Oversee the electronic marketing efforts including Wordpress website management Oversee product development activities including internal communications and systems Direct and oversee external suppliers, including graphic designer, photographers, printers and website maintenance supplier Develop and administer the marketing database which includes client and prospect information and mailing list applications Advise business and other groups on local, national and international competitor activity Coordinating of product photography and other lifestyle photoshoots Making of all media bookings Meticulous management and handling of all product and services collateral requirements inclusive of all point of sale material Management, communication and coordination between all parties involved during a trade show / centre court display Internal branding including fortnightly internal company newsletter and general hype communication Coordinating external and internal showroom signage and vehicle branding Oversee catalogue and leaflet distribution for all stores Organise and implement customer relations strategies, including customer satisfaction surveys if required Budget planning and maintenance Event planning and management 2 MARKETING COORDINATOR – INCE (PTY) LTD May 2012 to July 2016 Co-ordinating and hosting of Weekly Sales Strategy Session with BDC’s. Presenting Leads found and monitoring activity. Special project and ad-hoc research as required Bi-annual report on the ARMS research and Financial advertising market Monthly updating and analysis of annual report data Analysis of monthly quote conversion and reason for lost work Management of CRM as well as training of new staff Providing contenting for Weekly newspaper on industry related news Compilation of all research reports as required Media monitoring reporting Company Profiling and analysis Responsibility for all aspects of all Event and conference management and organisation for major & minor functions as assigned to the portfolio Functions such as: Year end functions (nationwide), client parties and lunches, internal brand champion events (nationwide), Annual Corporate Finance Bash, Golf Days, Golf Tour, Adventure Tour, Seminars such as King iii, client entertainment, etc. Co-ordinating end of year gifts, calendars and cards Researching and making recommendations annually for Corporate Action adventure trips and other prizes as may be required Sourcing and procurement of all client gifts and other marketing promotional material Departmental administration, including purchase orders, EFTs, etc. Update of all client event and gift activity on SalesPlus. Social Media strategy and execution Budget proposals and cost control for events Database request and distribution. Also updates. Reconciliation of all actual event project expenses against work tickets. Role is to provide the first checking level on these.Project management of external campaigns – manage timelines for execution of external communication elements Supplier liaison and negotiation. Compilation of communication to relevant business units on events, requests, gifts etc. Provide input on event related written communication elements – e.g. invitations, speeches etc. Internal Communications: Campaigns Writing articles for internal and external use MARKETING ASSISTANT – INCE (PTY) LTD May 2011 to May 2012 Daily gathering of information from various media resources. Continual population of MIVLI with relevant Industry, client and competitor related electronic material. Compilation and distribution of the MIVLI newsletter Monday’s on a weekly basis Analysis of customer base. Special project and ad-hoc research as required Monthly updating and analysis of annual report data Lost Quote & Lost Pitch Research when requested by divisions Compilation of all research reports as required Compilation of a daily Sales funnel report Bi-annual reporting on the Financial advertising market Media monitoring reporting Company Profiling and analysis Support intelligence portfolio with CEI or ESI calls if necessitated either daily or monthly etc. 3 CEI & ESI report writing Writing copy for Internal Newsletter, NewsInce Assisting with proofreading of Internal Newsletter, NewsInce Assisting with writing of and proofreading of article for external communication, such as the monthly ezine sent out to database of 3000+ clients • Numerous nominations for Employee of the Month (Ince) • Three wins for Employee of the Month at Ince (Pty) Ltd • Most Passionate Employee Award at Ince (Pty) Ltd • Captain for Athletics and Cross Country 2005 - 2006 • Various Academic Achievements 1996 – 2005 • Digni Cum Laude Biology 2005 • Afrikaans Redenaars 2004 - 2005 • Academic Honours 1996 – 2005 • Eisteddfod Merits 2003 – 2005 • Olympiade Academia 2003 – Platinum Achievement • Certificates for Microsoft Excel, Microsoft Word and Microsoft Powerpoint – Distinctions • Won Provincial Essay Writing competition for Eisteddfod in 2005 – obtaining a platinum certificate. 90% plus Hanifa Majothi Operations Director Bakos Brothers Email:-Tel: - David Atkinson Chief Executive Officer – Ince (Pty) Ltd Address: Johannesburg Email:-Tel: - Mina Schoeman Previous Marketing Manager – Ince (Pty) Ltd Address: Australia Email:- 4 Chantel du Plooy Previous Marketing Manager – Ince (Pty) Ltd Address: Johannesburg Tel: - Email:- 5