Mike Bainbridge

Mike Bainbridge 85 Glenmore Road, Paddington Sydney NSW 2021 Australia M - E:- Experience Managing Partner: IPG Mediabrands PRC May 2016 – Mar 2018 (23 months) ▪ Member of management team driving agency. ▪ Responsible for Strategic Planning / Data product of agency / Research / Modelling and Analytics across both UM and Initiative. ▪ Heavy involvement in new business development, pitching and development of pitch decks and materials. ▪ Building out the data stack for IPG MB incorporating 1st 2nd and 3rd party data to provide audience segments for business sizing and programmatic activation with regional and global data partners and technologists. Director: Weave Analytics (Digital start-up - HK company) Oct 2014 – May 2016 (18 months) ▪ Marketing Analytics start-up spread across USA / China / Australia. ▪ Focusing on marketing ROI and using machine learning to develop attribution platform for PRC initially. ▪ Platform slow off ground with China data issues and partner technical issues – folded after 18 months. Freelance Consultant: Video Platform Digital start-up (confidential) April 2013 - Sep 2014 (18 months) ▪ Developing China strategy and Insight plan for Australian based Video Platform startup with an initial focus on China. ▪ Usual startup problems – VC funding promised but finally not available ▪ Start-up terminated. ▪ Unable to mention company/brand due to NDA. Freelance Consultant / Upskilling in Analytics October 2011 – April 2013 (18 months) ▪ Training in digital Google products (Adwords, Display and Analytics). ▪ Qualified in Adwords and GA. ▪ Completed courses in Business Analytics at Deakin University / Big Data On-line Course at CSAIL MIT. Managing Partner: Strategy/Communication Planning – Digital Head Omnicom Media group PRC – OMD and phd Sep 2005 – October 2011 (6 years) ▪ Part of management team which built agency 2-3 times over this period with wins such as J&J, Unilever, PSA, Amway, Intel. ▪ Responsible for digital team from 2 people in 2006 to over 40 when I left ▪ Attracted best talent to OMG strategy team; worked on Richemont communications planning before business moved away. ▪ Managed/developed the “BrandScience” platform to deliver high quality ROI models. Mike Bainbridge CV 2018 ▪ Successfully directed / managed complete J&J Olympic Planning for 2008 Olympics (including TV/OOH/Digital and synchronization with multiple other agency partners) working with OMD NY, J&J Global team. Contracting Roles Various companies May 2001 – May 2005 Upon my return from PRC, I decided to broaden industry and category experience so contracted with Diageo (Alcohol) Kelloggs (Foods) and finally with Hutchison Telecomms (3G network) working on launching the ‘3’ network in Australia. Marketing Services Controller: Unilever China May 1995 –April 2001 (6 years) ▪ Handling large team of Insights, Consumer Science professionals. ▪ Reporting in to Chairman Unilever China. ▪ Managing media team and media relationships with GroupM. ▪ Traditional MNC role driving support for category leaders in Hair and Skin, Detergents, Foods etc and managing large media budget (costs, delivery, innovation and securing best talent to work on our business). ▪ Member of Unilever Global Media Committee. Marketing Services Controller: Unilever Australia and London ▪ Working across various businesses in London and Australia. ▪ Managing the Insights teams and media. ▪ Successful Strategic Planning / Business Entry projects for Foods in Vietnam and Philippines involving raw research/ develop insights and business implications. Education University of Sheffield / Essex ▪ MA Economics/ BA Economics Interests Cycling, Climbing, Films, Football (EPL) Mike Bainbridge CV 2018