Muhammad Nawa

Conversion of your keyword mainly depends on your listing

So if your listing is well optimized then your conversion rates become high

So here is the component which has a key role to attract buyers

• Your main image after that, your other images
• Your title and after that your bullets
• EBC (Enhance brand content)/A+ content. Also, include your storefront
• Short video

So what we do in listing optimization

• Check images of your product which you attach during the listing
• Check your title, bullets, and backend
• Check video
• Check A+ content if it’s added otherwise, we will add A+ content to your listing
• Check your storefront

For traffic, through PPC we use the most relevant and high search volume keywords to reach the listing with a maximum audience.

it's not all about search volume its also about relevancy and gap in keywords. That keyword which is easily targeted to rank and make a sale and get reviews is imp because from the very start, we need to make over product valuable if we rank on some keywords then it is easy to rank the product on other keywords because first, we need some sale and reviews.

The following points can make things easier to understand from start to end

1. If you have the most relevant keywords with good search volume and also some gap in that keyword it makes it easier to rank
2. If your rank on some keywords and you have some reviews and sales then you can extend your target strategies

So what we do

• we set up campaigns by searching the most relevant keywords with high search volume to target a large audience.
• We check the product listing if it needs optimization or not. Because the direct link of sale depends upon the listing
• We make campaign strategies according to the keywords which we searched
• We Setup Auto or Manual campaigns
• We monitor the campaigns, optimize the bidding
• We negatively target those keywords which are irrelevant
• We use dayparting
• We also change bidding, and campaigns through bulk file