Mukumbi Minganja

Mukumbi Michael Minganja| Curriculum Vitae- Flat 23, 11th Street, Chudleigh, Lusaka, Zambia Summary A dynamic content communicator with experience in content creation, writing and Marketing with success in Online media communication and offline content engagement. A self-driven digital communicator and marketer who has contributed to Sales turn arounds, audience engagement and social media management in varying Industry faced with dynamic business environments. I have successful record of content strategy formulation which result in enhancing engagement, Customer feedback and increasing responses to calls to action supporting achievement of business objectives for start-ups and blue-chip organizations. My strong soft skills abilities are in connecting and online advertising effectiveness, Marketing, Key account management, and Planning and Strategy formulation, negotiation and contract administration, market development and sales analytics. I hold a Bachelor of science degree in Microbiology obtained from the University of Zambia. I hold further training qualifications in the specific field of effective creative content communication. My industry experience cuts across sectors including Construction and Building materials, Skills training industry, Fashion industry and Report writing. Skills • • • • • • • • Social Media Management Proficient in MS office (Word, Excel and Power point) Customer Relationship Management Leads Management Report Writing Content Creation Data Entry Survey Creation and Analysis • • • • • • • • • Microsoft Excel/Word/PPT Data Analysis Interpretation Sales & Content Strategy Formulation Business Development Sales Promotion Graphic Design Team Leadership Digital Marketing Performance Management Experience 2020-Present Content Marketer & Customer Relations Executive Empire Skills Academy • • Responsible for Content Strategy formulation and implementation for engagement and management of subscribers to our Training programs. Currently servicing 320 subscribers monthly. Client Profiling and segmenting to effectively create unique content that creates value for each of our various client groups. Our customer retention stands at 67%. • • • • • Social Media Management Creative Content creation targeting new Clients for their various training needs and conversions of prospects Client Account Management Creation of Summary Content of all Training sessions for lead Conversion having an average of 15 conversions per month Course Content Creation - Social Media Management Consultant 365 Fashions PSA Investments Panga Bine • • • • • Harzo Clothing Inspire Hub Responsible for Management of Content and Social media Management Creating and managing their social media Pages Formulating social media and content marketing strategy Creating and implementing brand strategy and brand position through creative content Formulating sales plans with recorded successes in lead conversions - Rapporteur & Content Writer Success Practitioners • • • • • • • Responsible for problem analysis in engagement meetings with clients and creation of Reports Analysis of the impact of training interventions Content Creation from training interventions for lead creation and conversion. Report writing Photo Story telling of Interventions with Clients Monitoring of Implementation of Intervention Plans Content Marketing for Education & Training • Master of Business Administration, General 2021-Current University of Lusaka – Lusaka, Zambia • Bachelor of Science Degree, Microbiology The University of Zambia-Lusaka, Zambia Certifications • • • • • • • Certified transformational leader Trainer Digital marketing Basics- Digital Deepak Content Marketing- HubSpot Academy Digital Skills for Marketing- Google Skills for Africa Monitoring & Evaluation- University of Zambia Marketing Essentials- Institute Business Management (IBM) Strategic Management- Institute of Business Management (IBM) - • Inspiring & Motivating Individuals- University of Michigan Additional Information • • • • I have attended several in-house trainings, sales and marketing conferences focused on customer service and relationship management, Building a one team alliance. I have facilitated several workshops in sales force effectiveness, Customer Service Management, Team Building and building sales winners for working professionals. Planned and managed a Student’s Entrepreneurship Summit at the university of Zambia which engaged various government state department such as Zambia Development Agency (ZDA) Designed content for Public Health Facebook Campaigns Championing Sanitation and proper garbage management which successfully registered 2500 signatures advocating the cause References 1. Dr Choolwe M. Choolwe Managing Partner Success Practitioners Chikuni Road, Northmead, Lusaka--. Dr Sydney Malama Academic Supervisor The University of Zambia--. Michael Bwalya Managing Partner Empire Skills Academy--