MYRIAM JAOUA
FREELANCE SENIOR CLIENT MANAGER/CLIENT DIRECTOR
A passionate professional with 10 years experience in marketing and communication, from
product to shopper marketing, branding and corporate on both agency and client side.
Highly motivated and versatile individual with good interpersonal abilities, confirmed
communication and negotiating skills as well as a client and result focused mindset. Team
player, consensus builder with a good analytical mind and a drive to develop creative “outside
the box” concepts whilst being true to the brand identity and corporate guidelines. Flexible
proactive approach with ability to adapt to new and changing multicultural environments.
Multi-lingual fluent in English,French, Spanish and Arabic.
PROFESSIONAL EXPERIENCE
DESIGN BRIDGE - November 2014 to May 2019
Senior client Manager
Main brand/client: Diageo (Pampero, Smirnoff, Gordon’s, Tanqueray, Blossom Hill etc.),
Unilever (Lipton, PG Tips, Carte D’or, T2)
- Managing a junior team, overseeing multiple design projects while inspiring and
collaborating with the Strategy and Creative teams.
-Working on challenging global FMCG rebrand projects, developing a deep understanding
of consumer brands
- Managing strategic projects and helping develop strategic recommendations across Lipton
portfolio in different countries: branding, brand repositioning, product launch, portfolio
restructuring, brand guardianship, seasonal offers, structural design etc.
- Co-accountable on maintaining and building strong client relationship at brand director,
brand manager and brand executive levels on a daily basis and across different markets
- Interpretation of business objectives into creative briefs
- Financial overview
- Multi cultural environment skills
-Maintain and build strong client relationships day-to-day with Senior Innovation Manager,
Brand Director and Design Lead levels
-Facilitating internal and external technical vendors to ensure that design excellence comes
to life in execution
GEOMETRY GLOBAL London - June 2013 to November 2014
Account Manager
Managing projects involving packaging design, implementation of global strategies
regionally and locally, as well as tactical strategies in line with consumer purchasing decision
journey (shopper marketing).
Main brand/client: Pall Mall - British American Tobacco’s Value for money brand
- Consumer insights: Analysis of consumer segmentation and profiles leading to a full
rethinking of the current packaging standards rules and the introduction of a new packaging
design platform.
- Marketing mix: Communication campaigns deployment in line with tactical strategies in a
legally restricted environment where pricing, distribution and communication channels are
key.
- Brand identity: Remodeling the brand portfolio and ensuring a consistent brand identity
across Western European markets
- Budget and team management
OGILVY Action Paris – WPP group January 2010 – May 2013
Account executive/ International coordinator
Repositioning of a brand image internationally through brand campaigns, products launches,
consumer research, packaging design etc.
Main brand/client: Vogue - British American Tobacco’s premium brand, Corolle, Barclays
- Brand strategy: Building the brand platform and identity, creating the new brand guidelines
and the supporting documents such as manifestos and toolkits for the several projects.
- Project management: day-to-day project handling from the creative stage to the production
(briefs and debriefs of the creative team, involvement in the feasibility study and
graphic/printing process etc.)
- Coordination of 4 regions (WE, EEMEA, AMERICAS, ASPAC): Follow up and supervision
of the brand activity and performance among more than 30 markets and recommendation for
local adaptations in line with the global strategy as well as local specificities.
- Budget management: constant connection with the service providers and continuous
relationship with the client as a consultancy agency.
One year of linguistic immersion in Madrid:-
Intensive classes and different job experiences, including a position as France country
manager for the website www.zankyou.fr (promotion of the website on the French market,
PR, partnerships
development, customer relationship etc.)
BEL FRANCE Group (Kiri, Laughing cow, Boursin...) – Paris Jan-Jul 2009
Campus manager (marketing of human resources)
Promoting the corporate image of the company among business school students to attract
talented young professionals (career fairs, building employer branding for the company,
creating a corporate culture) through day-to-day and mid-long term actions.
- Internal communication: in charge of the company internships policy and actions towards
interns (recruitment, integration, advantages, loyalty etc.)
- Corporate communication: Building Bel’s corporate image and vision as an employer brand
- External communication: Popularizing Bel’s image among the business schools students
HENKEL France – Paris Jan-Dec 2007
Junior brand manager
Assisting the Rubson and Pattex brand managers from the selection of products to their
commercialisation in a B to B environment.
- Launch of new products, packaging and promotional offers development
-Constant relation with all the company services (finance, research&development, supply
chain etc.) as well as advertising agencies.
- Event organization and PR management: Planning of the brand’s 50th anniversary events
EDUCATION
- AUDENCIA business school – Nantes, France-
Master in business management, Marketing specialisation
- Florida Gulf Coast University (FGCU) – Fort Myers, USA Aug-Dec 2008
Exchange semester, MBA program classes
- Lycée Marcelin Berthelot – Paris, France- years intensive preparatory classes for entrance exam to graduate business schools
- Lycée Pierre Mendes France (French High School) –Tunis, Tunisia
Baccalauréat ES (Economic and Social), equivalent to High School diploma with distinction.
SKILLS AND OTHER
- Native language French and Arabic. Fluent in English and Spanish
- Excellent command of Microsoft Office: Excel, Word and PowerPoint.
- Member of AUDENCIA’s Students Committee: organization of the student’s activities and
events.
- Drama (several public performances).
- Multicultural background with confirmed aptitude of quickly adapting to new cultures.
