Nadiah ALWAHAIDI
Sep 21st, 1978
Al-Jubieha, Amman
Jordan
(--Career Journey Summary:
Key Accounts (MODERN Trade Executive - Customer Care Manager - HORECA Channel Manager - OOH Channel Manager).
Main Competencies: Channels Management – FMCG Experienced – Result Oriented - Team Leadership – Customers Management – Route to Market Management – Excellence in Execution - Problem Solving – Sales Planning and Capability to Smart target conversion – Account’s Business Planning.
Main Objective
Develop and implement strategy and plans for HORECA channel, in accordance to the business development strategy, in order to maximize share, volume and profit performance for HORECA channel in the most effective and efficient way
Excellent market knowledge, strong communication & negotiations skills, positive attitude & flexibility
PROFESSIONAL Background
Aug 2012 – Present
OOH Channel Manager
JORDAN
Ghadeer Mineral Water Company (Nestlé Waters)
Effectively manages customer base, customer administration and work on customer satisfaction and receivables.
Manage a four sales representatives’ team.
Work within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values.
Focus on the availability of company new products to maximize their potential and expand customer base to ensure coverage of potential customers is maximized.
Implement, develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the channel to achieve or exceed the sales targets.
Insure the proper implementation for any new developmental areas whether in introducing new products or winning new customers. Check the presence of the product in menus of all the restaurants, bars, hotels and cafes.
Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region.
Demonstrate the ability to carry on a business conversation with business owners and decision makers.
Insure that all sales orders are acknowledged within a reasonable response limit.
Maintain a clear and effective communication with the customers.
Insure retention of the direct reports and raise any concerns related to them immediately to the National Sales Manager.
Provide support to organize sales
Cary out monthly sales reports including forecasting and/or any reporting required by the National Sales Manager.
Keep an open eye on the market and be informed on what competitors are doing.
Keep the sales team well-informed on any new leads in the market and always keep an open communication channel, brain storm and discuss how to improve internal processes or how to adopt best practices as seen from the market.
Responsible for achieving sales target for the channel.
Provide assistance and support in relevant daily activities
Communicate with the customers and introduce the product impressively.
Perform other duties assigned by the National Sales Manager.
MAR 2008 – Aug 2012
HORECA Channel Manager
JORDAN
Ghadeer Mineral Water Company (Nestlé Waters)
Try to find new places where company products are missing
Check the presence of the product in menus of all the restaurants, bars, hotels and cafes
Provide support to organize sales
Provide customers with all necessary information on company products
Provide assistance and support in relevant daily activities
Communicate with the customers and introduce the product impressively
Perform other duties assigned by the Director.
OCT 2005 – FEB 2008
Customer Care Manager
JORDAN
Ghadeer Mineral Water Company (Nestlé Waters)
Handling the call centre activities, incoming and outgoing calls, with five call centre agents reporting to me.
Analyzing all calls by reasons, by route, by area and by brand, with proving full analysis for the customer’s satisfaction level compared to day to day operation, monthly and annual.
Executing telesales activates to recruit new clients and setting SMART objectives for the call centre agents
Following up all KPIs and develop it to have the full insight about the clients and the company service efficiency and client’s satisfaction
OCT 1999 – OCT 2005
Key Accounts Executive
JORDAN
Ghadeer Mineral Water Company (Nestlé Waters)
Follow up the sales operation with all the key accounts clients in terms of sales orders, display, and merchandising and promotion activities.
Setting sales objectives and new clients recruitment, and involved in exclusive deals with clients.
Plan and execute trade activities with both HORECA and Modern trade.
Supervise the merchandising team in the modern trade to ensure the full compliance for the brand merchandising and display.
Handle the exclusive contracts with the HORECA channel clients and ensure full compliance.
EDUCATIONAL Background
2003
Cambridge College
Amman - JORDAN
High Diploma in Sales and Marketing Management
1998
Sight & Sound College
Amman - JORDAN
Bilingual Secretary Diploma
COMPUTER Skills
Good command of:
-Microsoft Excel (including advanced formulas and tools)
-Microsoft Word
-Microsoft power point
Deep understanding of ERP systems processes and Implementation
LANGUAGES
Arabic
Native
English
Very Good (Reading, Writing and speaking)
Reference: Available upon request
