Nastasha Velasco
Berlin, Germany • --• tothinnovations.com
www.linkedin.com/in/nastasha-velasco-rodriguez/
Insights & Business Innovation Professional
Accomplished and focused leader with hands-on experience developing, implementing, and overseeing strategic planning
processes and research of various organisations. Adept at establishing and prioritising business objectives to promote
growth opportunities for the companies. Demonstrated ability in identifying training needs and leading sessions to enhance
skills of staff members. Proficient in operating MS Office Suite, SPSS, STATA, R, Tableau and Python. Articulate and refined
communicator with native command over Spanish, fluency in English, and intermediate knowledge of French and German.
Proven expertise in:
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Business Improvement
Strategic Management
Research & Development
Strategic Communication
Process Development
Change Management & Innovation Tools
Data Analysis & Business Analytics
Staff Leadership & Mentoring
PROFESSIONAL EXPERIENCE
Thot Innovation OÜ – Tallinn, Estonia
Freelancer, August 2018 to Present
Oversee Organisational strategic intelligence operations, network and community building, and technology generation for
entrepreneurs.
Founded Thoth Innovation. Developing Thoth services and products for social, political, and commercial entrepreneurs.
Attracting and managing talent for the development of projects and services. Negotiating contracts and managing the
finances. Designing and implementing the marketing strategies for the promotion of the product and services.
Key Contributions:
▪ Achieved partnership and contract with enpact as Business Representative for the development and management of
entrepreneurship projects in Latin America, generation of new products and services, and research for brand
positioning in the region.
Startup Meter by Enpact E.V. – Berlin, Germany
Strategy & Operations Manager, 2018
Rationalised the structure of community and partnership management, and designed Latin American network.
Directed the development and implementation of the strategic matrix and balance scorecard within the organisation.
Streamlined evaluation of Start-up Meter business development and innovation through processes and metrics
development. Controlled 15 team members to deal with customer relationship management, research development, and
deliver assessment services. Conducted research to ensure the accurateness of entrepreneurs and start-ups data across
Africa, Middle East, Asia, Latin America, and Europe. Built and fostered strong relationship with start-ups and potential
partners in ecosystems of interest. Created and introduced Start-up Meter Podcast to promote Start-up Ecosystems
development. Collected requirements by marketing analysis to innovate products and services.
Key Contributions:
▪ Collaborated with more than 400 entrepreneurs to finalise Start-up Meter survey process for Latin America.
▪ Designed Start-up Meter Consulting Framework as well as bank of friendly policies for Start-up Ecosystem
development. Developed the business model for Start-up Meter transition.
▪ Provided leadership role for creation of project proposal of enpact e.V. Hub in Venezuela, Mexico and Ecuador.
El Hatillo Local Government – Caracas, Venezuela
Director of Strategic Planning & Budget, 2016
Supported 32 local agencies of government by developing, monitoring and evaluating their strategic planning and budget.
Utilised strong relationship with local legislative council, State council, local planning council, National Assembly, Vicepresidency, and Ministry of Finance to achieve strategic organisational objectives. Managed the execution of the
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Nastasha Velasco
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transparency strategy with Transparency International and the United Kingdom embassy in El Hatillo. Devised and deployed
results-driven advocacy strategies in an efficient manner. Directed, motivated, and supervised high-performance team.
Key Contributions:
▪ Improved participatory budget processes by rationalising the structure participatory budget process.
▪ Led 13 communities’ project development and budget funding in a professional manner.
▪ Prepared two local budget of worth $4M with impact in 150.000 people as well as directed the strategic advice of
local budget management.
▪ Spearheaded lean management reforms of the strategic planning and budget office.
Co-ordinator of Strategic Planning & Transparency, 2015 to 2016
Planned and allocated budget for 32 local agencies in 2015 as well as devised and implemented institutional strategies.
Managed the strategic planning process of international transparency and the UK embassy in Venezuela. Prepared and
provided quarter revenues and expenses statistics of the local government to Central Bank of Venezuela. Formulated and
evaluated local units’ processes and systems to enhance efficiency as well as deliver trainings for staff skills to achieve desire
goals. Prepared salary calculations for the Human Talent compensation strategies.
Key Contributions:
▪ Designed and introduced first local online platform for participatory budget, public contracts, and accountability in
Venezuela as per requirements.
▪ Collaborated with 13 communities to distribute $4M in public investment.
El Hatillo Local Government – Caracas, Venezuela
Chief Executive & Temporary Finance Director, 2014 to 2015
Created and implemented first financial PEARL indicators for credit unions within Venezuela to achieve desired goals.
Spearheaded operations of institutional reforms for SUDECA such as planning strategies of infrastructure, updating and
improving value chain, establishing image and partnerships with key stakeholders, designing databases, and negotiating as
well as resolving conflicts with credit unions. Delivered exceptional support to superintendent and multi-disciplined team
of directors of the organisation.
Key Contributions:
▪ Enabled SUDECA to be the first organisation to execute European Common Assessment Framework 2013.
▪ Directed team of eight directors to achieve and maintain high-performance and efficiency.
Additional experience as Research Assistant (2018) at Hertie School of Governance and Bertelsmann Foundation joint project,
as Professor of Political Economy and Public Management -) at School of Economics and School of Administration,
as Professor of Economics -) at School of Political and Administrative Sciences, as Founder of Brainy Consulting at
Brainy Consulting, as Project Co-ordinator (2013) at Konrad Adenauer Stiftung and FUNDESMU, as Consultant -)
at Consultores Venezolanos de Opinión Pública & América Consultores
EDUCATION & CREDENTIALS
Master in Public Policy, Hertie School of Governance, Berlin, Germany, 2018
Master in Business Management, UNIMET, Caracas, Venezuela, 2016
Master in Public Management, IESA, Caracas, Venezuela, 2015
Bachelor’s in political & Administrative Sciences, Central University of Venezuela, Caracas, Venezuela, 2012
Bachelor in Economics, Catholic University of Venezuela, Caracas, Venezuela, 2010
BP Trend Certificate on Process Management (2013) | Total Quality Consultant Certificate (2013) | Project
Management Professional (Present) | IE´s Business School Marketing Strategy Specialisation (2018) | ESSEC
Strategic Business Analytics Specialization (Present)
Awards
Young Leader for Young Leaders Club in Finance, 2017 | Winner of Konrad Adenauer Stiftung Scholarship for Latin
America, 2013 | Female Founder Scholarship by eLab CIEE, 2018 | Bertelsmann Data Science Challenge Scholarship,
2018