Neha Jamwal

 Neha Jamwal Marketing Professional- www.linkedin.com/in/neha-jamwal Experience Summary Experienced Marketing professional with over 6 years of experience having multifaceted experience in marketing strategy, communications, and campaign management. Highlights Deep understanding of marketing principles and creating plans to fit the target audience persons Have worked on UK, US, UAE and India market focused campaigns. Content Creation and planning experience for varied industries. Experience of working in start-ups as well as enterprises. Key Skills Marketing & Communication Strategy Campaign Management Social Media Marketing Event Marketing Employer Branding Retention Marketing Creative Writing Tools- MS Office, Google Analytics, Hootsuite, Canva Work Experience Market Analyst- Posito Consulting, UK July 2020 – November 2020, Project work (Internship) Role: Researched the SaaS industry & market trends Created Industry Posit (research paper) focusing SaaS marketing Worked on the project to add another skill to my skillset and self-development. Marketing Manager- Eternus Solutions, India July 2019- January 2020 Description: Eternus Solutions is an IT services company headquartered in Pune, India. Highlight: Developed the strategy and content for social media, leading to an increased engagement rate & CTR by 2%. Created brand awareness strategy to be executed during Dreamforce 2019 which lead to increase in the lead gen. Role: Marketing Strategy for B2B products & services Owned the customer onboarding and retention programs. Successfully executed various customer engagement & retention campaigns Created content to engage the relevant target audience Planned & Organised offline and online events Handled internal & external communication- emails, blogs, social media, etc Managed and executed Social media campaigns Trained internal team to drive various marketing & branding initiatives. Analysed the campaign effectiveness and results Created videos for product promotions and brand awareness. Handled the video storyboarding & shoots Brand Custodian- Handled Employer & Corporate Branding Worked on website optimisation Developed Buyer Personas Coordinated with design, digital, sales, and technical teams Marketing Manager- Lettuce LLP, India May 2019 – July 2019 - Contract Highlight: Worked on the set-up of team and structure for the agency. Role: Planned and executed the marketing and content strategy Managed the team to deliver the best results Planned for internal & external communication. Brand Custodian Planned & Organised corporate events Marketing Executive, Bupa UK- Manchester, UK June 2018 – October 2018 - Contract Description: BUPA is a multinational corporation with offices across the world. The company primarily deals in Insurance and Healthcare products. Highlight: Created an entirely new retention strategy for the UK business accounts, in line with the evolved customer needs and company goals. Role: Planned and executed the annual marketing strategy for B2B customer retention. Tactical campaigns management- Ensuring campaigns were delivered within budgets and timeframes. Successfully delivered 2 tactical campaigns within a budget of 30,000 GBP. Analysed and improved the online customer journey Worked on creating engaging onboarding experiences  Developed sales tools- collaterals, presentations, success stories, etc Worked with content teams for Content Planning. B2B SME website management Email marketing- increased CTR from 3% to 10% for customer engagement emails Collaborated with Account managers, brand, design team, and agencies to plan, develop & deliver campaigns Sr. Executive Marketing & Communication- Acceleron, India September 2015 – June 2017 Description: Catalon Technologies (earlier Acceleron) is a part of a diversified portfolio of sister concerns with offices across the US & India. The marketing team is central. Highlight: Successfully launched 3 new ventures, worked on brand identity, marketing strategy, communication style, and marketing budget. Role: Developed the marketing and communication strategy for all group companies. Managing multiple projects simultaneously. Strategised the launch and market penetration activities for new ventures- monthly & annual activities. Created and executed the plan for BTL & ATL activities Managed the digital properties - Websites & Social media Launched lead generation marketing campaigns – syncing organic social, paid social efforts with offline marketing efforts Acted as a Brand Custodian Developed & executed Employer Branding strategy. The revised strategy increased organisational goodwill and strengthened the growth of the IT company. It grew from 200 employees to be a 1,000 employee organisation within a year. Managed Intranet and produced quality content for keeping the portal updated and engaging. Content Marketing, created copy for Marketing channels- Print & Digital Coordinated with the design team to create appropriate visuals for marketing collateral. Planned & executed internal & external events Negotiated with external vendors to align service, pricing, and marketing strategies. Handled photoshoots and video shoots Tourism Executive- Lavasa Corporation Limited, India May 2013 – September 2015 Description: Lavasa is a planned destination city near Pune. The Tourism team markets the destination as well as associated hospitality partners. Highlight: Worked on the new website for Lavasa tourism. Planned & executed 5 medium scale promotional events, within 6 months, focused on increasing the reach and sales for leisure partners. Role: Supported Head Office (HO) marketing team in developing and implementing the marketing strategy for Lavasa Tourism. Digital Media Management- Tourism section of Lavasa website & social media presence Produced newsletter content and other literature for internal and external communication Coordinated with stakeholders (Hospitality and leisure partners) for new products, campaign reviews, and promotional strategies. Coordinated for tourism product launches including print and online media. Planned and organised events. Attending trade shows and promotional events Managed email marketing campaigns Build good working relationships across key customers and vendors. Education Diploma in Creative Writing- IGNOU, India Awarded- 2016 Master of Business Administration (MBA) - University of Jammu, India Awarded- 2011 Majored in Marketing Member of Student Cultural Committee Bachelor of Computer Applications- University of Jammu, India Awarded- 2009 Majored in Computer languages and applications President of Student Committee Winner of many cultural activities