Nelson J. Romero

1! de !2 Nelson Romero Urdaneta N EL S O N R OM E R O U R DA N ETA Business Coach & Mentor Starting & running a company is not to blow and make bottles, this situation could be overwhelmed. My focus is providing training and business consulting to Entrepreneurs, Startups & SMB’s, helping them to grow in their economic sector. Address Calle Carrión, 10, primera planta, puerta M. 29013. Málaga @Mail-Website https://nelsonromerou.com Linkedin https://linkedin.com/in/ nelsonjromero Mobile- Gender Male Starting a company can be learned but run a company is complex and require to think-out-of-the-box combining with the mentoring expertise. Hello! My name is Nelson with broad experience in large companies, in the FMCG, Spirits, Sporting Goods & Printed Media sectors in corp. roles in sales, marketing, distribution and business strategy. During that time, I was responsible for launching and growing different products and business units. EXPERIENCE Business Coach & Mentor 08/2015 - Present Key customers: ➔ Comtok: It's a tool for collaboration and teleconsultation for health professionals currently in the beta phase. ➔ Centrovoz: A promotional platform that combines voice and music messages aimed at malls with 3 key results: increase the properties values, generate higher sales to operators and improve the consumer's shopping experience. ➔ Houston Digital: a digital agency focused on the design and development of own and third-party applications as well as digital marketing service Birthday 17/12/1968 Nationality Venezuela Mother tongue Spanish Other language English (B2) Communication skills • Good communicator in all Organization levels. ➔ ➔ Bellman: An App aimed at hotels with the services provided to guests, saving time & money for both parties. SysOn CRM: A Cloud CRM for small and medium industries at a lower price. C.A., Diario Panorama - Venezuela Vice president of Circulation 07/2009 - 01/2015 Achievements ➡ Reached savings by US$ 900K annually on paper through an efficient copies assignment per distributor. ➡ Increased team productivity by 35% combining an efficient managed and the brand new distribution software. ➡ The business unit reached break-even in 2010 and 20% in profit in 2014 after several years giving loses. ! de 2 2 ! • Skills in negotiation with internal and external clients, getting win-win results. Management/ organization skills • Team leadership, being responsible for 55 personas with 5 Direct reports. • P+L management of the business unit, including copies distribución & circulation; attract & engage subscribers; sales & marketing of non-publishing products with synergy in sales channel and management of the company car fleet. Digital skills • Proficiency in the following suites: Microsoft Office, Mac & G-Suite. • Blog management. Other professional skills • Profit and cost control. • Proven track record in growing revenues in a highly competitive marketplace. • Being innovative in m a r ke t i n g p ro g r a m s (out/inbound). Personal skills • Cooking • Listen music Nelson Romero Urdaneta ➡ In 2011 I launched the subscription service, affiliating 5k subscribers with a 95% retention rate during the first year. ➡ Generated USD 1 million with non-publishing products with synergy with the sales channel. Vice president of Marketing 05/2006 - 06/2009 Achievements ➡ I exceeded the budget during pre-sales in 60% & 35% in the years 2008 & 2009 respectively. ➡ Increased national and local ad sales by 33% & 60% respectively restructuring sales team per categories. ➡ Generated 20% in local ad sales and 10% in sale of copies on Fridays with “Guia Comercial”. ➡ Launching a popular tabloid named “Mi Diario”, reaching 90K issues per day during the first quarter. EDUCATION Master in Entrepreneurship & Innovation Universidad Salamanca - España 2016 Master in Marketing Management Universidad Metropolitana - Venezuela 1994 Business Administration, major in Management Universidad José María Vargas - Venezuela 1991 TESTIMONIALS “With the incorporation of Nelson to our team as a mentor has been one of the luckiest events in Comtok; his timely word for the commercial and strategic council give us the calm. His experience has helped us to maintain the heading and to make changes when It has been necessary” Argenis Gomez Co-founder & CTO Comtok