Nemil Shah

Nemil Shah Email:-| Phone: - LinkedIn: https://www.linkedin.com/in/nemil-shah/ Summary: I am a result-focused digital marketer with an in-depth understanding of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Campaign Management. Certifications in Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, HubSpot, and SEMrush form a part of my portfolio. Experience: 1. In-Product Marketing Specialist TeamViewer | June 2021 - Present • Planning, creating, and managing AdServer campaigns to achieve various business goals. • Analyzing user behavior and optimizing campaigns accordingly. • Working with the IT team to improve the performance of the AdServer and introduce new features. • Reporting on Key Performance Indicators to the stakeholders. 2. Digital Marketing Manager Shaip | June 2020 – June 2021 • Generated 113% QoQ growth in the Sales Qualified Leads (SQLs) with the help of Google Ads and other channels. • Achieved 147% and 82% QoQ growth in the Organic and Overall Traffic respectively. • Managed paid advertising campaigns with Google Ads, Bing Ads, LinkedIn Ads, and Facebook ads. • Managed SEO for the company website to increase visibility, traffic and leads. • Implemented various email campaigns to generate more leads and nurturing the existing leads. • Deployed various Conversion Rate Optimization techniques to generate more leads from the website and landing pages. 3. Digital Marketing Team Lead & Product Manager (Google Marketing Platform) STAAH Hotel Software Pvt. Ltd. | January 2017 – June 2020 Managed end-to-end digital marketing campaigns of company and clients, aligning with business goals. Collaborated with cross-functional teams and partners spread across the globe (including Google) to ensure the implementation of best practices. Lead from the front on multiple projects (SEO & PPC with remarketing) and through continuous upgradation of skills, training the team and new recruits; I along with my team have proudly achieved: • 235% YoY growth in leads through Google Ads, and reduced cost per lead by 69%. • Generated 33% YoY growth in website traffic, with 90% jump in total leads in 2019. • Achieved 155% YoY growth in website traffic, with 121% jump in total leads in 2018. • Ranked on 1st position for some of the high competition keywords with proper blend of On-Page and Offpage optimization. • 49% YoY growth in the conversion rate in 2019 with user behavior analysis and various A/B tests. The above being some of my many achievements, a special mention of my tasks among other activities are: • Lead Google Marketing Platform Integration with STAAH systems. Collaborated with the cross-functional teams and Google team to achieve business goals and ensure the product is delivered in a timely manner. Awards: Recognized by STAAH management as ‘Star of The Month’ for contribution on above projects. Recommendations: Pooja Agarwal [Head of Marketing (India) - STAAH] Namrta Malik [Former Head of Global Marketing – STAAH] “Nemil is wonderful to work with and is a smart digital “Nemil is an astute digital marketer with keen marketer. He is not only self-motivated and dedicated, but is also an inspiring team player. With latest trends and tricks up his sleeve, he is always willing to share the ” knowledge and walk together towards goals. sense of data and making it work for the business. Have loved his ideas on conversion optimisation and Adwords. ” 4. Senior Digital Marketing Executive eZee Technosys Pvt. Ltd. | November 2014 – January 2017 Managed SEO and PPC of the company and partners to meet the business goals. Monitored social media for strategizing opportunities. Planned Online Reputation Management and E-mail Marketing. Lead Google Hotel Ads project. • Globally ranked on 1st page of Google for some of the most competitive keywords. • Achieved 216% increase in leads with only 83% increase in cost, through Google Ads with various country-specific and global campaigns. Decreased per lead cost by 27%. Single handedly managed company and partner websites for SEO with implementing a balanced mix of OnPage and Off-Page optimization activities. • Recommendation & Reference: Kenneth Ott [Former Account Strategist – Google] “I worked with Nemil briefly while supporting Google Hotel Ads clients globally. Nemil was reasonable by phone/vc and worked to implement the suggested I provided him for his company's hotel listings. I can recommend Nemil without hesitation for Digital Marketing or PM type roles. ” Skills/Tools: • • • Google Analytics Google Ads Google Search Console • • • Google Data Studio Google Optimize Google My Business • • • Google Tag Manager Google Hotel Ads A/B Testing, MVT Certifications: 1. 2. 3. Google Ads - Search Network Google Ads - Display Network Google Analytics Certified Professional 4. 5. 6. Google Tag Manager Google Data Studio The Digital Garage by Google Education: Volunteer Experience: Bachelor of Information Technology Gujarat Technological University | 2010 – 2014 Facebook Mentorship Programme