I N D E P E N D E N T C O N TR ACTO R
Marketing & Design Specialist
Remote • November 2016 - Present
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NIC PADULA
www.nicpadula.com
A R T D I R E CTO R & D E S I G N E R
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Rhode Island Commerce Corporation
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Providence, RI • January 2017 - June 2017
EDUCATION
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Interim Art director and lead designer for Rhode Island’s economic development,
government, and tourism campaigns.
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Contributed to Rhode Island’s Q2 growth of 2.3% GDP and Q3 growth of 3.5% by
redesigning Rhode Island’s economic and tourism branding and brand strategy.
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Tripled department output by implementing a digital project management system
to replace paper forms and reduce project constraints and timelines.
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Designed visitRhodeIsland.com
University of Rhode Island
B.S. Business Administration,
Marketing • Cum Laude
SOFTWARE
Photoshop
Dreamweaver
Illustrator
InDesign
After Effects
Sketch
Adobe XD
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Full-time contract specialist. Areas of focus include strategic positioning,
branding, project management, graphic design, web design, digital marketing,
lead generation, and demand growth. Portfolio available at www.nicpadula.com
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MARKETING DESIGNER
Upserve, inc. ( f o r m e r l y S w i p e l y, i n c . )
Providence, RI • January 2016 - November 2016
OVERVIEW
Brand Strategy
Design
Brand Development
Email Marketing
Digital Marketing
Web / Mobile Design
Content Marketing
Lead Generation
Demand Generation
Social Media Strategy
Project Management
UX Design
Marketo
Social Media Advertising
Google Adwords
HTML + CSS
Shopify
Wordpress
Google Analytics
SalesForce
Agile
Lean Development
Adobe Creative Suite
Squarespace
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Integrally involved in the company’s rebrand from Swipely to Upserve and the
acquisition and brand management of ‘Breadcrumb P.O.S.’ from Groupon.
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Fueled Upserve’s $4 billion growth in annual transactions from March 2016
to March 2017 by designing Upserve.com along with dozens of digital and
printed marketing materials, micro-campaigns, social ads, landing pages,
ebooks, and infographics.
FREELANCER
Digital Marketing & Design
Rhode Island • August 2012 - January 2016
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Designed & developed websites, logos, and marketing assets.
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Increased average client budget from $25,000 to $130,000 by working inhouse to lead a local agency’s rebrand and contribute to projects.
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Increased Average order from $49 to $100 and increased quarterly revenue
by 53.9% ($191k) for a consumer-service product by designing and managing
2-month digital marketing funnel. The campaign included targeted Facebook
ads, a custom built landing page and an automated email marketing flow.
MANAGER, DESIGN & MARKETING
Fire & Water Restaurant Group
Kingston, Rhode Island • August 2011 - August 2013
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Designed brands, advertisements, handouts, menus, apparel, websites, banners,
and managed social media for Fire & Water Restaurant Group and its 4 distinct
restaurant concepts.
