Nicole Rademacher

NICOLE RADEMACHER 5587 Village Green, Los Angeles CA 90016 - |-PROFESSIONAL PROFILE With the vision of an artist and the approach of an analyst, I am an accomplished Digital Communications Professional shepherding global campaigns in Los Angeles and world-wide. I have collaborated on large international projects such as CURRENT:LA, the first public art biennial presented by the City of Los Angeles, and I have led smaller-scale design interventions like the rebranding of artist residency 18th Street Arts Center. I am pragmatic and data-driven while passionate and curious. I am not afraid to get my hands dirty to find the precise solution to any challenge. PROFESSIONAL EXPERIENCE Adjunct Professor 2017 - current BA/AA Social Media program, FIDM (Fashion Institute of Design and Merchandising) • Designed curriculum for Intro to Video Production and Video for Online Marketing • Teach Intro to Video Production, Video for Online Marketing, Writing for New Media, and Digital Marketing Analytics. • Mentor and guide students pursuing a BA or AA in Social Media. Digital Communications Manager 2016 - 2018 City of Los Angeles Department of Cultural Affairs (DCA), Los Angeles, CA • Spearheaded DCA's digital marketing strategy; lead and developed culturally relevant content for web, social, and email; owned social; and engaged LA residents and visitors engagement through designing and establishing a unique digital voice for DCA. • Curated, advised on, and created content across all social media platforms: Facebook, Twitter, and Instagram. • Led data-driven strategy in both content development and integration of messages across web, social media, and email by developing a robust campaign and conversation management system. • Designed and launched social media strategy + content, including various campaigns running in parallel, for LA’s first public art biennial, CURRENT:LA, (Facebook, Twitter, Instagram, and Snapchat), leveraging relationships with Snapchat, Bloomberg Philanthropies, LA City Councilpersons’ offices, the office of the Mayor, other City Departments, international artists and their teams, and arts organizations and galleries across Los Angeles. • Drove cross-division communications (i.e. between Public Art, Grants, Community Arts…) working closes to develop and execute specialized campaigns for individual initiatives. • Cultivated and managed relationships across DCA's divisions, other City Departments, the office of the Mayor, and other strategic partners enriching and diversifying DCA’s voice. • Established and launched branding and communications for the inaugural Arts Datathon, copresented with LA County Arts Commission, bringing together arts administrators, artists, educators, data scientists, students, community advocates, researchers, civic technologists, and others to explore how data can improve access to the arts. • Initiated contact and and oversaw action plan with unpaid influencers. Nicole Rademacher | - |- Director of Communications & Outreach 2013 - 2016 18th Street Arts Center, Santa Monica, CA • Developed integrated marketing strategies for 3 key programs—via direct mail, email, print and digital buys, social media, website, and printed collateral such as postcards, brochures, and stickers. • Led rebranding of organization liaising with RPA Advertising, Board of Directors of 18th Street, staff, and other stakeholders. • Designed, developed, refined, and executed brand integrity via Branding Manual and Style Guide (never before created in the 25-year history of the organization). • Overhauled and developed marketing plan, strategy, and budget including creation of measurement and impact system. • Reactivated communication with past international artists, maintained communication with current artists, and initiated communications with upcoming artists to activate digital audience engagement and cross-promotion. • Acted as main point of contact with external contractors creating video, photo, and other content for digital and print circulation. • Achieved social media results including Facebook follower increase of 190%; Twitter follower growth of 57%; and full overhaul of Instagram increasing followers 260% in only 6 months. • Gained website results: increased traffic by 88%, new users by 98%, page views by 80%, and user time spent on site by 107%. Independent Creative Project Manager 2006 - 2013 Barcelona, Spain; Nairobi, Kenya; Santiago, Chile; Alfred, NY; Los Angeles, CA Various organizations and projects worldwide. • Instigated, developed relationships, and liaised cross-functional communication between local and international arts organizations, NPO/NGOs, artists, school and/or university administration, and festival programmers. • Oversaw all aspects of communications and programming including digital and print marketing, press contacts, hiring and overseeing of personnel, documentation of programming/events, impact measurement, and PR relations. TECHNICAL EXPERTISE Adobe Creative Cloud: Advanced Proficiency CMS Constant Contact and Mailchimp: Advanced Proficiency G-Suite: Advanced Proficiency Google Analytics: Proficiency Microsoft Office Suite: Advanced Proficiency Social media platforms and social media management software: Advanced Proficiency Wordpress: Advanced Proficiency Various Productivity apps: Advanced Proficiency Agility learning new software and interfaces LANGUAGES Bilingual: English/Spanish | Advanced Proficiency: French EDUCATION 2008 MFA, Electronic Integrated Arts, NYSCC at Alfred University 2004 BFA, concentrating in photography and video, School of the Art Institute of Chicago Nicole Rademacher | - |-