Nils-Michael Langenborg

Nils-Michael Langenborg 1505 Bridgeway, Suite 114, Sausalito, CA 94965 phone:- e-mail:- ** CAREER SUMMARY ** Team-oriented marketing professional with vision, leadership and the attitude of a CFO. * Exceptional skill in analyzing, designing, producing and implementing strategic plans that solve complex problems * Successful track record of analytical and creative achievements in highly competitive consumer and B2B markets * Extensive experience in generating revenues and managing budgets and financials to achieve profitable results * Proven ability to direct staff and inspire cross-functional teams to support both short-term and long-range goals * Highly developed written and verbal communication skills coupled with a highly persuasive presentation style * Focus on triple-bottom line business practices that respect and revere people, planet and prosperity ** EDUCATION ** Master of Business Administration — Sustainable Enterprise – Green MBA Dominican University of California – San Rafael, CA Bachelor of Science (BS) — Marketing (Advertising); Small Business Management minor California State University – San Francisco Honors: Magna Cum Laude, Dean’s List and Presidents Club ** PROFESSIONAL ACCOMPLISHMENTS ** Whole Health Marketing President & CEO 11/08 – Present Clients: ZULKA, Good Earth Natural Foods, NUMI Organic Tea, Wildwood Sustainably-focused consultancy that provides marketing services based on the Green Marketing Toolset™ including strategic planning, marketing programs, advertising campaigns, market research, packaging redesign, category management tools that create unique and defensible marketing strategies for triple-bottom line oriented companies. Value-added services included Product Profitability Analysis™ (PPA), and Green Brand Audit™ which leverage the changing global dynamics brought on by climate change. © © © © Practice Greenhealth: launched San Francisco Bay Area Green Pharmacy Coalition including managing Steering Committee, recruiting participants, grant writing, business development and setting agenda for advocacy; Secured CME accreditation for Leadership in Green Healthcare Program resulting in higher program fees; Launched pilot pharmaceutical take-back program into hospice settings. Good Earth Natural Foods: conducted Green Brand Audit™ which led to complete re-design of logo, signage, newsletter, postcard mailer, private label packaging, social media and website. NUMI Organic Tea: managed market research project targeted towards package re-design, website content strategy and social media campaigns. Pantropic: conducted Green Brand Audit™ including market analysis of global palm oil market for sustainably-grown, Fair Trade organic palm oil sourced from Liberia. Included revenue plan, pricing, distribution and sales plan as well as marketing tactics to grow the brand as both an ingredient and a consumer packaged product. Lundberg Family Farms Vice-President of Marketing 06/07 – 10/08 Reporting to CEO, responsible for all marketing functions, including new product development, packaging, collateral, web presence, advertising, promotions and public relations. Member of Leadership Team which is responsible for overall corporate strategy. Work closely with Sales department. Manage staff of two and extensive vendor network. © © © © Launched new website including outbound e-newsletters, recipes and store locator. Traffic increased 75% with 130% improvement in length of time on site. Launched consumer advertising program via magazines and online banner ads in key markets, boosting awareness by 65% over year ago levels. Launched new product (Baked Rice with a Twist) into national distribution, leading to an additional $1.6 million. Developed new tagline (Growing Great Taste for Generations™) and subsequent rollout. Straus Family Creamery Vice-President of Marketing 04/06 – 4/07 Reporting to President/Founder, produced and directed all marketing programs for trade and consumer markets, including packaging, collateral, web, advertising, promotions and public relations. Work closely with VP-Sales and VP-Operations on strategic initiatives, action plans and tactics. Manage outside vendors. © © © © Re-launched plastic milk line via new labels, promotions and advertising resulting in a 94% increase in sales. Boosted growth 9% in 90-day period by leading placement initiatives into leading West coast supermarket chain. Launched first-ever consumer advertising program via local radio buy in a major California market. Rebuilt website to include greater integration plus dynamic communication with customers and consumers. Spectrum Organic Products Vice-President of Marketing 11/02 – 2/06 Reporting to President/CEO, retooled and directed complete overhaul of branded communications to trade and consumers including positioning, product development, packaging, collateral, website, education programs, advertising, consumer promotions and public relations. Further established priorities, set policies and drove strategic focus as member of Executive Management Team. Supervised staff of 13 people while providing direction to Sales & Operations departments. © © © © © Successfully positioned company for acquisition, achieving a total sale price of $34M (multiple of 33x FY05 EBITDA) by enhancing and advancing the company image as the #1 brand in their categories. Achieved +19% growth in Naturals product line in Y1 followed by a +17% increase in Y2 and +24% in Y3. Initiated, designed and implemented Product Profitability Analysis (PPA) which reduced discounts and promotions by over 1% of gross sales, boosted net profit margins by 1.5%, and eliminated 12% of SKUs. Organized, researched and scheduled the successful introduction of 38 new products in the U.S. and 16 new products in Canada which generated $2.5M in incremental revenues in a two-year period. Created, produced and launched new logo, tagline, advertising, website and collateral program for consumer, trade and professional markets, increasing awareness by 54% among non-users and 88% for existing brand users. Whole Health Marketing Group (Natural Planograms) Chief Strategist/Founder 3/01 –11/02 Clients: Tom’s of Maine, Spectrum Organics, White Wave Founded consultancy that provided marketing services including simple-to-use category management tools that created unique and defensible marketing strategies for retailer-manufacturer partnerships. Value-added services included pricing, promotion strategies, and bi-annual updates to category plans to meet changing consumer and competitive dynamics. © © © Tom’s of Maine: designed, established and presented category management plan to Whole Foods Markets buyers for Tom’s of Maine deodorants, soaps, floss and toothpaste to yield 90% compliance and $4.1M in new sales at Whole Foods. Spectrum Organics: designed, established and presented category management plan to Whole Foods Markets buyers for Spectrum Organics cooking, olive, and nutritional oils to yield 98% compliance and $6.8M in new sales at Whole Foods. White Wave: analyzed and modified Catalina Checkout Coupon program in grocery stores for White Wave’s Silk soymilk resulting in halting and erasing gains by 8th Continent; grew Silk’s national share by 2.3 points over a 90-day period. Traditional Medicinals Vice-President of Marketing 7/95 –3/01 Reporting to President/CEO, expanded, improved and executed brand strategy and product development. Managed all media planning and buying, annual budgets, volume forecasting, consumption tracking and analysis, pricing and trade spending analysis as well as competitive/market analysis. Developed sales programs and materials for Sales department. © © © Created advertising and promotional programs that drove +20% growth in Y1 followed by best-ever 24% increase in Y2, and +12% in Y3 within overall flat industry. Operating income improved +25% in three-year period. Started and administered first-ever category management retailer programs in over 600 natural food retail stores resulting in +$1.8M in incremental brand revenue in 12 months, while improving category volume by +12%. Initiated, wrote, produced and dispensed over 3.5 million consumer sample packs to retail stores generating 15% trial and 45% repeat purchase for $1.75M in incremental retail sales volume over a 12-month period. 2018 Resume -2- Nils-Michael Langenborg Jack Morton Productions Regional Sales Manager 4/93 –7/95 Clients: Apple, Intel, Motorola, Sun Microsystems, AT&T Reporting to General Manager, successfully sold creative services for sales meetings, trade shows, press conferences and product launches to pioneering high-tech firms. Spearheaded event strategy, creative output, budgeting, and contract negotiations. Media included film, video, animation, kiosks, print, web site development and live actors in both single and multiple locations. Worked collaboratively with Executive Producer, Creative Director, Producer and freelancers. © © © © © Top revenue generator in San Francisco office billing over $2.0M annually or +30% of total office volume. Successfully sold $1.75M multimedia exhibit to Apple Computer for the remodeled Geology, Gems and Minerals Hall at the National Museum of Natural History, a member organization of The Smithsonian Institution. Successfully sold and produced Sun Microsystems Sunrise Club annual meeting to yield over $750,000 in billings. Launched Intel Pentium chip in 300+ retail stores in the United States amounting to +$900,000 in billings. Launched the PowerPC microprocessor at COMDEX and PC EXPO for Motorola amounting to +$850,000 billings. World Savings/Atlas Mutual Funds Senior Marketing Manager 11/88 –1/92 Reporting to SVP-Marketing, guided team of marketing coordinator, copywriter, designer, production artist and media planner/buyer to achieve significant customer retention, cross-sell and new customer acquisition goals. Improved media, direct mail and in-branch program metrics based on sophisticated customer segmentation, pricing and trend analysis. Directed, edited and managed marketing communications including in-branch and telemarketing agents. © © © Generated $570M in "new money" from existing World Savings customers to a newly created and launched group of mutual funds in first year of operation by creating sophisticated consumer database model. Designed and initiated highly targeted maturity retention program via direct mail and telemarketing campaign for rollover accounts that saved the company $11M in unnecessary bonus interest payments over a 2-year period. Created first-ever customer testimonial radio campaign resulting in $9.9M in "new money" deposits vs. control markets for 30-day campaign test run; campaign roll-out generated $265M in “new money” deposits over 12-months. DMB&B/SF Account Supervisor 12/85 –11/88 Clients: Sun-Maid, Sunsweet, Lindsay Olives, Sheraton Reporting to General Manager, mastered a consultative approach to our clients advertising, marketing and business issues. Oversaw improvement of advertising strategy, including key messages that reached the hearts and minds of consumers and drove demand for client products and services. Supervised account executive, account coordinator and marketing assistant. © © Grew billings two-fold to $10M for Sun-Maid Raisins and Sunsweet Prunes including first-ever network TV presence resulting in +$52M in sales for both brands over 2-year period. Leveraged consumer promotions via co-opting California Raisin Advisory "California Raisins" campaign resulting in +5.7 points market share gain for #1 raisin brand with existing 51 share to reach 57 points in a 12-month period. J. Walter Thompson/SF Account Executive 1/82 –12/85 Clients: Sprint, Chevron, Dole, Bumble Bee Seafood Reporting to Management Supervisor, assisted in developing strategy and handling specific brand assignments such as strategic analyses, marketing plans, consumer research, product concept, new products, and creative development. © © Developed unique positioning for Bumble Bee Tuna that focused on profitable white tuna segment resulting in significant share gains of 8.6 points and $21.5M in incremental retail sales in a 12-month period. Launched line of new juices under the Dole Pure N’ Light brand from successful test markets into national distribution via TV, print and FSI media buys realizing an incremental $9.75M in revenues for Q4 ’84. 2018 Resume -3- Nils-Michael Langenborg ** TEACHING ASSIGNMENTS ** University of California Berkeley - Extension Faculty, San Francisco Campus 11/10 – Present -- Adam Smith: Successful Green Revolutionary -We examine successful green leadership and environmental sustainability through the lens of Adam Smith's seminal work, The Theory of Moral Sentiments (1759), where he writes, "they are lead by an invisible hand to make nearly the same distribution of the necessaries of life...and thus without intending it, without knowing it, advance the interest of the society." Learn how modern leaders use the three forms of capital (natural, human and financial) as central tenets of a redefined "invisible hand". Students learn how to successfully lead initiatives in the workplace, change attitudes and champion green business models. Dominican University of California Faculty & Mentor – Green MBA Program, School of Business and Leadership 05/10 – Present -- Capstone in Strategic Enterprise Planning -This is a “capstone” business incubator course. Students develop either entrepreneurial business plans or strategic plans for major new initiatives for existing businesses, integrating learning from the entire Green MBA program curriculum. Students build on their understanding of financial projection and capital planning by learning about funding options (from self-funding to venture capital), and how to develop flexible and adaptive organizations through the business planning process. The course emphasizes the advancement of environmental and social initiatives that are financially viable. -- Entrepreneurial Finance -This course is an introduction to the underlying theory, knowledge, and financial analysis needed by entrepreneurs in starting, building and harvesting a successful venture. Students will be tasked to understand: financial markets, financial statement analysis, time value of money, cost of capital, creating pro forma financial statements, valuation methodologies, business organization and distress/turnaround strategies. Instructional methods include case analysis, presentations, team problem solving, and culminate in the presentation of a complete set of financial statements for a start-up. -- Intrapreneurial Finance -This course is an introduction to the underlying theory that drives the tools of financial decision-making within a business. It shows how corporate finance works, the range of issues involved and how to perform financial analysis. It is designed to provide students with an introduction and understanding of: financial markets, time value of money, risk and return, cost of capital and budgeting. ** ORGANIZATIONS ** Sonoma Mountain Business Cluster - Co-Chair Board of Mentors Co-chair the Board of Mentors for the Sonoma Mountain Business Cluster, an entrepreneurial incubator for start-ups. Clean Tech Open 2011 - Sustainability Mentor/Judge Provide mentoring to CleanTech Open and judging in early rounds to select winning presentations and business plans. North Bay Investors Summit 2011 - Co-Chair Investor summit for entrepreneurs to compete for the opportunity to win $45,000 in products, services and cash for start-up costs. The Sustainable Adam Smith - Founder and Executive Director To showcase Adam Smith’s complete written works so as to balance out his effect on business, government and societies around the world that embraces capitalism or is distressed by its overall design. Slow Money Northern California - Capital Community Working Group, 2011 National Gathering Juror Assist with determining new financial metrics to gauge the quality of an investment to local communities as well as assist with the selection of presenting companies at the 2011 National Gathering for Slow Money. 2018 Resume -4- Nils-Michael Langenborg