Niyathi Rao

NIYATHI RAO Hyderabad, India / - /-LinkedIn: www.linkedin.com/in/niyathi-rao DIGITAL MARKETING | CONTENT MARKETING| SEO | EDITING 5+ years of experience in content & digital marketing, copywriting & editing, with a documented record of success in increasing online presence and brand awareness “I write content that connects and converts” ⬥ Expertise in multiple digital marketing disciplines, including social, content, and email marketing. ⬥ Proven success in driving results through social media, community engagement, and copywriting. ⬥ Results have included triple-digit sales growth and massive leaps in audience engagement. ⬥ Extremely passionate and knowledgeable about digital media. ⬥ Featured in ‘Your story', ‘Fortune India' magazines. AREAS OF EXPERTISE o o o Social Media Marketing Blogging Conversion Optimization o o o Copywriting SEO & SEM Editing Proofreading o o o Content Marketing Email Marketing Branding TOOLS & CERTIFICATIONS o o o CMS–WordPress, WEM HootSuite HubSpot – Inbound marketing certified o o o CRM–Salesforce, Lead Squared MailChimp SEMRush – Content Marketing Toolkit o o Joomla HTML & CSS PROFESSIONAL EXPERIENCE Open Text – Hyderabad, India Jan 2020- June 2020 OpenText is a global leader in enterprise information management systems. The ‘Web Programs team’ is responsible for enterprise content delivery globally for both internal/external CMS systems. Web Content Specialist Responsible for internal communications content, landing pages, website upgradation. Working knowledge of CMS (e.g., MS SharePoint, Drupal, WordPress, WEM), and HTML editing / working knowledge of image editing. Experience working with CSS. Experience building web pages and campaigns, editing and managing content. UNIVARIETY – Hyderabad, India Aug 2019- Jan 2020 India's foremost Career Counselling, Guidance and College Planning platform for student & educators with over 45,000+ member alumni network, 350+ partner schools, 200+ active universities, 5000+ counselors. Senior Content Marketing Specialist Head of institutional content (B2B). Responsible for website content creation & proofreading. Lead the ‘Amity School Leadership Summit’ (content, social media) and Quora management. Created automation structure & email creation to be more user optimized which generated multiple client onboardings. Monitored, reviewed and ensured all web guidelines are met. Coordinated across multiple departments internally (marketing, creative services, finance etc.), and collaborated with external consultants including IT professionals. Successes include: ● ● ● ● Email Marketing: Revamped email marketing content plans and schedule for the top sites, delivering an unprecedented average 57% open rate (formerly 12%) by dramatically improving content and headlines. SEO: Achieved first page Google ranking on key terms for two of the company’s sites after optimizing content. Landing Page Optimization: Drove subscription increase of 10-25% for several websites by writing and testing landing page copy to improve conversions. Marketing Collateral: Created brochures, ebooks, case studies used to market the company to prospects as first-hand information Self Employed – Global 2014 - 2019 Content Marketing | Lead Generation Worked for a broad range of freelance projects including web site content, articles, brochures, press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity and volunteering to take on extra work. ▪ Assisted with the design of several brands' first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence; wrote draft content. ▪ Enhanced media exposure and brand recognition through blog and newsletter that earned rave reviews from clients. ▪ Established online social media presence Clients include: - Snippet IT Solutions, Hyderabad - Tachyloans.com - VisitRussia.com (Russia) - Chitramala.com - American Startups.com - Expert-market.com - SouthIndiafashion.com - Web Hosting(USA) EDUCATION & CREDENTIALS Bachelor of Commerce with Honours, 2015; 86% Delhi University, Delhi ● Commerce society: Chief Editor ● PR Head of the Economics and Commerce Society ● NSS Member Accountancy, Economics, English, Maths, Commerce; 94% Kendriya Vidyalaya Picket, Secunderabad ● Point 1 Certificate in English and Commerce ● President of School Editorial Team Class I TO X; CGPA: 9.6 Sri Sathya Sai Higher Secondary School, Puttaparthi CERTIFICATIONS ⬥ Inbound Marketing Certification – HubSpot Academy COMPUTER & WEB KNOWLEDGE/SKILLS Mac and PC platforms; Microsoft Office; Adobe Photoshop; Google: AdWords & Adwords Editor, Analytics, Conversion Optimiser, Webmaster Tools, Keyword Research Tool, Google Docs; Facebook Advertising, Facebook Power Editor, Facebook Insights; In-house email marketing platform; HubSpot, WordPress and Blogger; HubSpot email testing and email marketing analytics; Social media management dashboards – HubSpot, Hootsuite, Buffer; Affiliate Marketing; Technical Writing; Content Strategy; Procedural Writing; Social media channels – Facebook, Twitter, Google+, LinkedIn.