NORA “NISHIA” BURTSCHI- | Golden, CO 80403-| Portfolio: nishiab.com | www.linkedin.com/in/nishiab
UX/UI Design + CX + Digital Product & Brand Marketing + Competitive Analysis + Content Optimization
Analytics (Google) + A/B Testing + Journeys + Mockups + Navigation and Information Architecture
Personas + Prototypes + Surveys + Usability + User Stories + Wireframes
PROFESSIONAL EXPERIENCE
OPEL Digital (Aka, Real Online Designs) - Golden, CO
June 2017 – Present
Senior UI/UX Product Manager
Partner with business leaders to translate business needs and requirements into intuitive and engaging experiences
that drive traffic, increase sales and membership, and boost ROI. Play a key role in the Graphic/Visual design for user
interfaces and user experience taking projects through ideation, design, development, QA, and go-to-market
strategy.
Client: Gravity Junction
Provided frontend development and design support of new and existing customers
Worked in WordPress using Web Builder
Tools: WordPress, Web Builder, Slack, JIRA
Client: Live Longer Labs
Managed migration project (vendor communications, SLL, DNS transfer) for migration from WIX to Shopify
Designed digital ecommerce site and enhancements for new and existing features
Used Authority Principle UX strategy of data-driven research to design the website and product marketing to
educate and convert customers, resulted in conversion increasing from 22% to 77%.
Implemented Vlog campaign that increased traffic by 400% and realized a $750,000 ROI in one quarter.
Redesign site on a merchant platform with integrated shipping which streamlined the shipping process and
saved $76K in labor costs.
Launched a successful email campaign that yielded an 87% open and 12% CTA click-through rate per 1000
emails opened.
Tools: Shopify, WordPress, WIX, Adobe Suite + InDesign, Balsamiq
Client: RE/MAX Alliance Realtors
Engaged to optimize realtors’ web presence by personalizing their web pages and apply customer-centered
messaging to increase conversion.
Created social media campaigns that fit the specific goals of each realtor.
http://www.starlaketeam.com | http://mycoloradosearch.com
Tools: RE/MAX CMS, Adobe Photoshop, Facebook Business
*List of client sites built in WordPress available upon request.
Maxar (through Insight Global) - Westminster, CO
September 2018 - December 2018
Manager of Content Strategy
Designed and developed a dynamic digital collaboration catalog that enables Maxar’s businesses to identify
opportunities to leverage and combine initiatives, resulting in opportunities for economic efficiency.
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Applied formative evaluation within a participatory design process using within-subjects testing and qualitative
surveys to drive the user experience (UX/UI), information architecture and navigational structure.
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Facilitated collaborative working sessions across design, product, user groups, and engineering to ideate on
proposed and focused solutions. Ensured cross-team collaboration with accessibility and content.
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As Frontend/Admin, translated concepts into mockups, prototypes, journey maps, and user flows.
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Identified opportunities to combine DigitalGlobe, and Radiant Solutions Crowdsourcing services for a potential
savings of $15Million per annum.
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Tools: Atlassian Confluence, Rally, Office365 + Sharepoint, Balsamiq, Adobe InDesign
IHS Markit (through ObjectWin Technologies) - Englewood, CO
November 2016 – June 2017
Senior Manager of UX/UI Design
Collaborated with a global, cross-functional Agile team to translate business needs into innovative and interactive
solutions that leverage web and mobile best practices to optimize engagement and user experience to achieve
business objectives.
Worked with internal and external stakeholders to identify new features and functionality, developed user
interface requirements, mockups and wire frames, and assessed the success of the work through analytics and
usability tests.
Created a UI Branding and Standards Library that defined UI color, typography, layouts, responsive
requirements, and UI specifications to decrease design errors and increase team productivity.
Performed Frontend Development tasks to manage keywords and classifications for faceted navigation
Designed Markit MiFID II solutions splash page and lead-generation strategy that produced immediate visibility,
and resulted in key-leads within hours of launch.
Reduced bounce rate by 2.7 % by streamlining the faceted navigation structure.
Redesigned cart experience and increased conversion by 12% and reduced cart abandonment by 5.7%.
Tools: Proprietary CMS, Adobe Suite, Balsamiq, Adobe InDesign
Comcast (through Apex Systems) - Englewood, CO
July 2016 – September 2016
Senior UX Designer + Graphic/Visual Designer
Designed a mobile application that enabled retailers to use handheld devices to directly engage customers in retail
stores, while allowing members to enroll and manage their prepaid account
Versed in usability methodologies, human factors, industry standards, trends, and platform standards.
Translated Xfinity Prepaid website into UX/UI optimized pixel-perfect mockups for the mobile application and
completed the project three weeks early, resulting in an 8% savings.
The app increased sales by 3%.
Tools: Proprietary CMS, Adobe Suite, Balsamiq, Adobe InDesign
Real Online Designs (AKA, Klein Designs) - Golden, CO
November 2001 – July 2016
Executive Manager CX/UX/UI
Partnered with business leaders to design intuitive, engaging digital products, web sites and applications.
Client: Longmont United Hospital hired me to optimize site to align with Marketing and technical standards.
Redesigned site as a responsive, user-centric site and effectively increased the (polled) user experience by 87%.
Developed site in DotNetNuke CMS to allow patients to enroll online and provide employees quick access to
the enrollment forms, thereby reducing the enrollment process from 1-2 hours to less than 30 minutes.
Restructured navigation and content so that 90% of content could be found in less than 3 clicks.
Early career success available on request, including
Hewlett Packard (through Aquent) - Content Strategy Manager
StorageTek (through Volt) - Content Writer and Manager
IBM (through Spherion) - Webmaster
EDUCATION & CERTIFICATIONS
Massachusetts Institute of Technology (MIT CSAIL) – Human Computer Interactions for UX Design
Boulder Digital Arts - UX/UI Design Certification
Shaw Academy - Digital Marketing Advanced Degree
Bright Hub Project Management - Project Management Training
New Horizons, C.L.C. - Internet Technologies Microsoft Certification
University of Northern Colorado, Greeley, CO - B.A., Communications
TOOLS
Adobe Photoshop + InDesign + Balsamiq + HTML5 + CSS3 + WordPress + SharePoint + Confluence + Wix + Shopify
