Opeyemi Olusola

Suppose you're in the business of solving problems with software, but users don't have to download your software to their devices. Instead, they log on to your website and use your software straight from the internet on a paid subscription basis, that is, you offer software as a service (SaaS).

The challenge here is getting your users to visit your website, stay on your website, try out your software, and eventually pay for your software.

There are a ton of strategies such companies use to get users to their websites. One of them is through consistent publishing of helpful, educational content (blog posts, case studies, white papers, other web content etc.) on the company's website that can get found on search engines and attract, delight, and retain users for long term business relationship.

Basically, what I do is help such “Software as a Service” business owners to write these web contents and tell their stories in a way that generates leads and customers for the business.

I may also work with a business in a niche I am previously not vastly experienced.

This is where my unique skill as a researcher comes to play. I am able to do comprehensive research covering audience type/buyer persona, keyword research (to help discover what’s really valuable to real customers, and what questions they’re asking), and topic research (to help deliver the best, most useful content to your readers).

I am not just a blog writer, I am also a copywriter. This helps me write from a marketing perspective and ensures that your readers are persuaded to take your desired action after consuming your content.

I have written ad copies and sales letters that generated a decent amount of leads in record time, and it didn’t matter that I didn’t have prior experience in the industry.

If I’m to summarize, I’d say I’m able to write the following kinds of content:

·        Blog posts (short and long-form)

·        Web copy

·        Ad copies

·        Sales letters

·        Case studies

·        Product descriptions

·        Email series

And my affinity for research helps me adapt my writing skill across a wide range of niches.

My experience goes beyond just writing. I also have the skill to manage social media campaigns, email marketing, website design with WordPress, and Search Engine Optimization (SEO).

I’m looking forward to working with you. There’s so much we can do together.