Paridhi Vaid

PARIDHI VAID, MBA MARKETING AND BUSINESS DEVELOPMENT Experienced marketing and business development professional with strengths in market research, copy-writing, budget management and client relationships. Proven skills in financial management, business strategics, market analysis, and business development. Instrumental in creating marketing and business development strategies that have resulted in 92% client retention rate. WORK EXPERIENCE Email- Marketing and Business Development Lead (Western Canada) Phone - 02/2019 - PresentVancouver, BC, Canada Location Vancouver, BC, Canada LinkedIn www.linkedin.com/in/ paridhivaid Architecture49 Inc. • Coordinate and produce proposals and marketing documents and materials for Western Canada Office, with primary responsibility to build the Vancouver office and the key markets it supports • Attend tradeshows, conferences and other industry events to increase firm’s presence and find new project leads and opportunities • Liaise with other A49 offices and provide ongoing Marketing and Business Development support across Canada • Lead and manage project interview development strategy • Developing and maintaining relationships with internal and external clients and overseeing the management of proposal debrief information • Supervise social media campaigns and monitor regular content creation. Evaluate the impact of social media marketing on the target markets SELECT SKILLS Adobe Creative Suite MS Office Google Analytics AdWords QuickBooks Strategic Marketing Business Development Budget Management Copy-Writing Marketing and Business Development Analyst MSA Design 06/2013 - 02/2019 Cincinnati, OH, USA • Formulate strategic marketing proposals and qualification packages for clients, under direct supervision of the firm’s Principals to increase client interaction/growth in the market. Increased the firm’s project win percentage • Create, document and monitor company’s annual marketing spending. Develop a three-year projected budget for expenses using financial forecasting skills and tools. Reduced the firm’s marketing expense by 14% through planning and tracking of marketing department’s finances • Led a corporate re-branding campaign that included a new website, product catalogs, marketing collateral, standardized product design, and a comprehensive brand-identity package • Lead designer of marketing material and RFP responses based on the knowledge of the targeted consumer. Increased revenue by expanding market base through innovative growth strategy and market research • Plan, manage and update company website. Increased website traffic by evaluating the firm’s market drivers and creating interactive social media strategies • Supervise social media campaigns and monitor regular content creation. Evaluate the impact of social media marketing on the target markets. Increased social media presence by setting up firm’s Instagram, Facebook and Twitter pages and posting regular content using Hootsuite Financial Modeling ORGANIZATIONS Proposal Development MS Walk Society of Vancouver Deltek Vision Volunteer (10/2019 - Present) Social Media Treasurer (09/14 - 08/17); Communications Chair (09/17 - 08/18); Membership Chair (09/18 - 02/19) Digital Marketing Graphic Design LANGUAGES English Hindi French Society for Marketing Professional Services Indian American Chamber of Commerce Marketing and Branding Chair (19/2016 - 2/2019) EDUCATION AND CERTIFICATIONS Master of Business Administration (MBA) in Finance and Marketing The University of Cincinnati; GPA 3.75/4(09/2011 - 04/2013) Bachelors of Science in Business Administration, Finance and Accounting SUNY Stony Brook University; GPA 3.6/4 (01/2007 - 12/2010) Search Engine Marketing Certification BrainStation Chartered Financial Analyst (CFA) Passed Level II (02/2020 - 04/2020)