Paul J (PJ) Zimmer

PJ has nearly two decades of marketing experience with a heavy emphasis in digital. His marketing career began at ACNielsen working in research and strategy. After graduate school, P.J. spent six years at Whirlpool, working in brand management and e-commerce and leading a $100 million portfolio of online sales. While at Whirlpool, P.J. was trained in Lean Six Sigma Black Belt, strengthening his data and analytics skill set. P.J. has been a Global Director of Digital Marketing and E-Commerce, leading a cross-functional team in the development of a corporate website restructure across multiple business units and the implementation of five enterprise-level software systems. Most recently, PJ was the Vice President of Digital Strategy/Innovation Director for the NAVICOR Group where he championed digital strategy and technology functions for the company, pioneered tracking, and monitored analytics tools and processes. PJ earned a bachelors in accounting and marketing from Xavier University and an MBA in marketing and strategy from the University of Notre Dame.