Harazha Peter
INFO / CONTACT
Date of birth:-
LANGUAGES
English - Fluent
Russian - Native
Ukrainian – Native
PRIMARY SKILLS
Facebook Ads / Insights
Google Analytics
Asana / Trello
Tilda / WordPress
Notion
ADDITIONAL SKILLS
Adobe Creative Suite:
After Effects, Photoshop, Illustrator, Lightroom, Premiere Pro, Audition
Cinema 4D
DaVinci Resolve
EDUCATION
2014 - 2015
DNU Faculty of Psychology
2011 - 2014
Lyceum of Information Technology
During the training mastered: MS Office (Word, Excel, Power Point, Access), 3D Modeling, Fundamentals of Programming, Photoshop + Illustrator. Courseworks: “3D Modeling in SketchUp”, “History of Cinema”
Summary:
Professional in marketing and visual communications
3 years of experience in creation of digital products. 1.5 of those spent on managing projects
1.5 years of experience in marketing and communication
Specialization – solving marketing goals
I am eager to create products that change people's perception and drive sales to business
WORK EXPERIENCE
Creative marketing manager / MUMA 12/2018 – 08/2019 (9 months)
Management and task setting for: targetologist, content manager, motion designer, PPC specialist, copywriter
Segmentation of target audience in social networks. Performance analysis in Google Analytics. Management of Facebook ads account. Increased sales department conversion. Work with CRM. Reports every 2 weeks (CPC, CPA, ROMI, CTR)
Participation in creating a brand strategy in conjunction with Banda agency. Development of a marketing strategy in social networks. Determination of the consumer target portrait. Rebranding, brand matrix, positioning, brand tone of voice
Initiation of brainstorms and search of key messages for target audiences. Generating insights for advertising materials. Working with a designer on brand identity and rebranding. Working together with the Art Director (general style, identity, ToV, vision)
Creation of landing pages. Organization and hosting of webinars
Achievements: In the first month, we brought the company out of a financial crisis. We created segments and clusters of the audience in Facebook Ads, based on the portrait of the ideal target client from Banda agency. "The best creativity of all time for MUMA", - company management
Product owner / Perezagruzka 04/2018 – 12/2018 (8 month)
Managed creation of a landing page, working with a web designer and copywriter. Setting goals for a targetologist. Organizing the work, from creating the site to receiving the first customers. Supervised the creation of promotional materials
Developed marketing strategy in social networks
Created a visual product concept. Search of target consumers and finding key messages
Facebook Ads launch and performance analysis. Viber, SMS, email newsletters.
Achievements: We created the visual representation of the product and promoted the event from scratch to 150 live visitors in 24 days. Fully supervised the processes related to digital, promotion and marketing materials
Result: Launched a new event-product on the market of Western Ukraine
Project manager, sales / BigBallsStudio 08/2015 - 02/2017 (1 year 6 month)
Team leadership, we created 3D products, motion video and static 2D products. I prepared technical specifications for: 3D artist, illustrator, motion designer, animator. Estimated time and cost of the project, defined tasks and necessary resources. Engaged in the search for contractors and control of their activities
Leaded creation of the visual part for iOS / Android game Smashy Dash
Briefing, communication with clients. Search and attraction of foreign clients, writing sales letters. Signing the NDA (Non-Disclosure Agreement) (in English)
Art-direction of team at the idea stage and stage of implementation of the product
Project management from the first message to the client to the final payment
Supervised the creation of the company's website (worked with: illustrator, 3D artist, Web designer)
Analysis, prioritization and structuration of client needs, offering creative solutions for marketing tasks
Achievements: Career growth from a motion designer to project manager, studied account management and sales. Coordinated the process from finding the client to the end of project, establishing communication between the team and the clients’s goals
Motion Designer / BigBallsStudio 06/2014 – 11/2015 (1 year 5 month)
Creation of video products for foreign customers
Create a 2D explainer video in After Effects. Create characters for animation in Illustrator
Animating characters, scenes, cameras in Cinema 4D and After Effects
Post-production of CG videos (color correction, light correction, masks, mapping, tracking, stabilization) using After Effects and DaVinci Resolve
Graphic design, Photographer, Videographer 06/2013 – 06/2014 (1 year)
Work in Photohsop, Illustrator, After Effects
Post-production of 3D renders
Character illustration and vector illustration
Creation of advertising booklets and posters (printed materials)
Color Correction of 3D renders and photos
Worked as a photographer (portrait, studio, production shooting)
Creation of timelapse and promotional videos
Work in After Effects + Cinema 4D
