Phoebe Armstrong
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Email:-
Professional Profile
Highly organised and energetic customer service and ecommerce professional with a keen eye for
detail and significant problem-solving skills. A dependable team player with outstanding
communication skills and a desire to improve the customer experience.
Experience
August 2022 – Present
Customer Experience Agent: Imperfect Pointes
Outline
Part-time freelance ecommerce, customer service and business development support.
Key responsibilities
• Responding to customer queries via social media, phone and email to ensure provision of firstclass service
• Optimisation of SEO, etsy.com and Shopify store
• Set up Google My Business Profile
• Responded to customer reviews on Trustpilot, Shopify (LOOX) and Google Reviews
• Updating products on website and new product development using Canva to create marketing
materials
• Identifying and forging new partnerships with dance companies in Europe and the USA
Key achievements
• Achieved first-page product listing placement within Etsy
• Increased repeat orders by 15% via implementing customer journey plan to upsell products
• Initiated and developed relationships with two major international stockists
April 2021 – August 2022
Membership Services Adviser: PureGym
Outline
This part-time customer service role provided the first port of call to PureGym members.
Key responsibilities
• Responding to inbound emails, Facebook, Twitter and Instagram ensuring the tone and
content is in keeping with the PureGym brand
• Classification of reason for contact using a CRM database
• Creation of model templates to be used by the rest of the team
• Booking customers into classes using the PureGym scheduling tool
Key achievements
• Exceeded quality, speed and accuracy KPIs set for all customer interactions within a highpressure environment by staying calm and prioritising tasks
• 100% satisfaction rate from customer feedback forms
Jan 2019 – April 2021
Personal and Administrative Assistant: Barefruit
Outline
This part-time contract Customer Service Agent role provided extensive customer facing experience
interacting with a wide variety of people including customers, external Customer Care Teams and
Personal Assistant to the CEO.
Key Responsibilities
• Answering telephone and email queries for ISP (Internet Service Provider) Customer Care
Teams relating to the white labelled service provided by Barefruit
• Provided customers with technical information presented in an easy to understand way
• Identifying call trends and escalation to technical teams and management where appropriate
Key Achievements
• Created a new script to explain to customers how to opt-out of the Barefruit service which
was adopted by the rest of the Customer Service Team
Education & Qualifications
LRBS Ballet School: A Levels 2020
• Geography – A
• History of Art – A
• Biology - C
LRBS Ballet School: GCSEs 2018
• 9 GCSEs – A**-C
Customer Feedback Highlights (July 2022, PureGym feedback portal)
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She’s the best
Very helpful and kind
Exactly what I needed her to do
Promptly resolved
Amazing customer service
Interests
Interests:
I have been studying and performing ballet since I was a young child and attended full
time ballet school. Over the last eight years I have performed in over ten full length
ballet productions throughout the UK. Ballet requires discipline and attention to
detail which I hope would be valuable to your organisation.