Pierrick Le Bourdiec

I’m an experienced content strategist and content management specialist. I leverage high-quality content creation, content development, planning, and performance measurement to support my clients. I'm deeply committed to delivering meaningful content to create memorable user experiences that integrate with any digital and physical touchpoints. I help set up, implement and optimize multichannel content strategies and content marketing initiatives aligned with business goals and KPIs.

Data-oriented with analytical skills, I focus on lead generation, engagement, and conversions. I continuously strive to proactively pitch forward-thinking concepts to amplify awareness and loyalty, generate leads and multiply revenue growth. With a proven-efficient methodology encompassing the analysis of competitive environments, users’ behaviors, and technology trends, I excel in ideating, writing, and managing all kinds of content and marketing initiatives while embracing your corporate culture.

Bilingual English-French, I have a creative background, I respect best practices for SEO web content writing and I’m proficient in general, technical and legal translations (EN to FR and FR to EN). Selected highlights of my qualifications include:

• Supervising creative teams (copy, design, animation, film/photo, events) and digital specialists while collaborating with cross-functional departments to ensure consistency in tone of voice, look, and branding message throughout all relevant channels

• Invigorating brands by establishing original strategic and social media initiatives, shaping culturally aligned storytelling, and proposing innovative multimedia content designed to showcase unique corporate values and empower in-house talents

• Sparking the success of cross-channel strategies by expertly producing, managing, analyzing, and adjusting multi-platform marketing content and communications campaigns to constantly iterate, solve problems and find ways to satisfy customers

• Conducting research to identify customer needs and market trends while monitoring metrics and analytics (PPC, SEO, SEM, Google Ads campaigns) to own the creation, organization, management, and updates of online and offline tools

• Utilizing metrics and analytics to determine areas for improvement; working directly with UI/UX developers and SEO experts to implement innovative and interactive digital solutions that enhance engagement, improve the user experience and simplify the path to purchase

Self-motivated, resourceful, and entrepreneurial-minded, with the talent for overseeing the composition, management, and evolution of ambitious business strategies, and the capacity to motivate and lead high-performance teams, I would enjoy the chance to work with you.

For further details about my work experience, I invite you to check my LinkedIn profile. If you feel that I'm a good fit for the job, let's get our conversation started!