Poppy Siermans

Hi There,

I have a degree in Business majoring in Marketing and a degree in Sport and Recreation from AUT and have been working in the social media space professionally for the last 3 years and as a hobby for much longer. With all the accounts in the University and – the account I run (@autgym) is ranked 1st “in house” as the account to look at for inspiration on content from all of the other AUT accounts. I would love to see how I can help you with your Socials.

My pre graduate placement experience included working in an analytical marketing and social media environment at Gemba NZ. This valuable placement enabled me to observe and contribute to data gathering and marketing insights and develop a sense of online ‘meaningfulness” for clients and products. This experience has helped me to see what content makes people engage and has helped me become well equipped with a toolbox to ensure delivery of ‘on-brand’ content aligned with the overarching content strategy so that collectively I can help with delivering on the company's objective to be an industry leader in the social media space. 

Full time, Post-graduate employment has included being part of the team at AUT Gym as their Social Media and Marketing specialist, promoting and marketing to grow membership and profile for AUT Gym through our student population as well as the professional AUT space. I have grown a following for this account from 900 followers when I was first brought in to work with this amazing team to 2,120 followers as of today.

In my current position I:

-       Capture daily content 

-       Actively seek out stories about our team and members to creatively share.

-       Respond to and monitor messages on our social channels, actively engaging with customers and answering any questions they may have.

-       Grow our social media following on Facebook and Instagram (X4 accounts)

-       Capture photos and content when required.

-       Capture content from all events relevant to be posted to our own platforms

-       Categorise and file all content created appropriately and regularly as well as seeing what works the best for followers.

-       And so much more.

I am able to create and share the story of our gym in an effective way by producing content and managing distribution and comms on our social channels. I usually share my content around from an event to others to use as well. I have also worked closely with the student events team to provide Orientation to new students for the last 3 years – each year being super successful.

Covid did not stop us! – in fact, it enabled more creative and entrepreneurial opportunities for our brand and has allowed me to grow in confidence and agility as well as knowledge and programs relative to my skill set. I use adobe every day and have made all the digital and hard copy illustrations and informative posters and image tiles – staying on brand and keeping all branding streamlined.

-        I have a genuine interest in marketing, media and public relations.

-        A background in content creation and social media management.

-        I will have a thorough understanding of the marketing department's content strategy and have the confidence to build on this with any further feedback and suggestions.

-        A capable photographer and videographer who is confident in using editing software.

-        I have great time management skills. 

I look forward to hearing from you in confidence

Poppy Siermans