Porikshit Saikia

PORIKSHIT SAIKIA Address: Hebbal, Bangalore, 560024 | Phone:- | Email:- PROFESSIONAL SUMMARY Creative and enthusiastic professional with excellent management, planning and decision making skills applicable in across my roles. Adept at creating and implementing client centered, successful campaigns, aimed at improving the brand awareness and presence. Experience in handling many projects individually and successfully completing the projects within a given time. Adept at creating web and blog content along with content for social media channels. PROFESSIONAL SKILLS    Content Writing Creative Design WordPress, Wix    SEO/SEM Marketing Magento2 Canva, PickMonkey, Gravit Designer ACADEMIC QUALIFICATION   Bachelor of Engineering (Manoharbhai Patel Institute of Engineering & Technology) 2011 – 2015 Junior School (Kendriya Vidyalaya Namrup) 2009 – 2011 CERTIFICATION  Digital Marketing Certification (Digital Kora, R.T.Nagar, Bangalore) • • • • Fundamentals of Digital Marketing Worked on real time projects Learned about the different tricks that can be used in Digital Marketing Gained in-depth knowledge about Digital Marketing WORK EXPERIENCE   RELIABLE SOFTWARE TECHNOLOGY (11TH March 2019 – Present) Digital Marketing Executive  Running Ad campaigns on Google Adwords  Creating engaging content for various social media channels  Design & Manage campaigns on MailChimp  Performing Keyword Research using various research tools like Google Keyword Planner, Soovle, Spyfu, Ubersuggest, SEOprofiler etc.  Writing content for blog and web.  Checking for errors in the website using various auditing tools and suggesting the solutions to improve website quality.  Carrying out On-page and Off-page optimization process.  Keeping a constant check on competitor’s strategies.   AJ DIGI MEDIA PVT. LTD. (3rd September 2018 – 5th January 2019) E-Commerce Consultant  Calling sellers and on-boarding them in Amazon  Helping them in registration process  Managing sellers account  Maintaining price of the products  Providing services to the sellers   MY METRO INFO. (9th August 2017 – 16th March 2018) SEO Analyst  Understand the client requirements and specifications of the project.  Keyword Research, SEO auditing, Link Submission  Off Page and On Page Optimization  Working on different types of research tools and auditing tools  Content Optimization   MIRANIA DATA SYSTEMS, GUWAHATI (April 1st 2016 – 28th April 2017) Web Research Analyst  Identification of sources of information, Extraction of Information, Data Mining.  Thorough understanding of the commodity under research.  SEO auditing, Email Marketing & Article Writing.  Off Page Optimization, Keyword Research using various tools STRENGHTS • • • • • Enthusiasm & Passion Project Management Proactive & Competitive Eager to learn new tools Quick Learner • • • • • Confidence Microsoft Excel, word & PowerPoint Coaching People Creativity Communication PROJECT & ACHEIVEMENT  Fish like Propulsion System: Fish like propulsion systems are used in ships to increase the efficiency and to lower the sound produced. The movement is similar to that of the movement of the fish tail.  RayyanDigital: Used various tools to find the perfect and accurate keywords of high search volume and low competition. Created web content and Meta Title and Description tag for the web pages. Checked for errors in the website and created a detailed report about that. Did off page optimization to promote the website organically.  Audi Kuwait: Created Adwords campaign about Audi car with the target location as Kuwait. I had to do extensive research about the keywords, user behavior, placement and topic which can be used to as right targeting. The campaign was created for 2 weeks with a daily budget of 200KWD and the client requirement was to get a total lead of 10. The campaign created in Adwords was a display campaign with a total of 10 ad groups. Performed A/B testing using various targeting methods and checked the most performed one.  Boom Application: Boom is an ecommerce mobile app (iOS & Android) as well as web portal. The portal was created on Magento 2 platform. I learned all the backend process of Magento 2 (adding categories, adding products, SEO optimization, adding merchants etc.) to give a presentation in front of the clients from Dubai. They expected me to provide each & every detailed information about the app as well as Magento 2 admin dashboard. I created all the required documents, reports and slides to give the presentation helping them operate the platform for their website. HOBBIES and INTEREST Hobby is to read Novel and Interest is playing football, painting and cooking food.