Priscillah Kaumo

Priscillah Kaumo P.O.Box-, Nairobi, Kenya. E-mail:-Cell-phone: - PROFILE SUMMARY MARKETING & COMMUNICATIONS PROFESSIONAL A Marketing & Communications Professional with experience in the field of Marketing, Advertising, Public relations, Digital Marketing, Communications, Brand & Project Management. I am an engaging team leader and a dynamic change agent expert at launching new products with a proven track record of developing successful integrated communications and marketing solutions. Key Management Skills: • • • • • • • • • Product Positioning and Branding Creative Team Leadership Account Management Brand Management Presentation Skills Public and Media Relations ATL & BTL Marketing Corporate Communications Digital Marketing ACADEMIC QUALIFICATIONS Bachelor of Arts in Communication & Journalism - Kenya Methodist University 2017 A Level Certificate - Taibah International College 2010 O level Certificate - London College of St. Lawrence 2008 Community development certificate - Young Leaders African Initiative 2017 Digital marketing certificate - Google Digital Skills for Africa 2018 PROFESSIONAL WORK EXPERIENCE November 2020- Present: Transsion Holdings TRANSSION Holdings is committed to becoming the most popular provider of smart devices and mobile services for consumers in global emerging markets. TRANSSION's brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix, as well as Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances. Position: Regional Sales &Marketing Officer E.Africa Duties and Responsibilities: • Establish, implement & measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement. 1 • • Applications Distribution on Transsion Devices Building, developing and managing relationship with telcommunication organizations,suppliers, agencies and multiple top mobile ad networks • • Device Financing for Transsion devices Prepare campaign progress reports, analysis and research for presentation to clients and Transsion’s Ads Management Team Manage media buys from multiple external platforms to ensure campaign performance and maintain sufficient profit margin • July 2019- October 2020: Oshwal College Oshwal College is a post-modern tertiary institution located in Nairobi. Established in 1992 by Oshwal Education and Relief Board, the institution admits students across many nationalities and diverse cultures. Presently, it offers a broad range of professional and academic programs in the areas of Accounting and Finance, Business Management and Information Technology Position: Business Development Manager Duties and Responsibilities: ● Contacting potential clients to establish rapport and arrange meetings. ● Planning and overseeing new marketing initiatives. ● Researching organizations and individuals to find new opportunities. ● Increasing the value of current customers while attracting new ones. o o o ● ● ● Admissions Registrar Administration Digital Marketing ie SEO copy writing, digital content creation, conceptual writing Finding and developing new markets and improving sales Developing goals for the development team and business growth and ensuring they are met. Training personnel and helping team members develop their skills. 2 August 2018- June 2019: Funtrench LimitedFuntrench Limited is a technology company that is at the cutting edge of building solutions, developing talent and standing up infrastructure for distributed ledgers and other emerging technologies. Position: Chief Marketing Officer Duties and Responsibilities: • Delivering the annual marketing plan for the key brands within Funtrench while ensuring that the plans are locally relevant. • Coordinate brand reputation, advertising awareness, product development and market research; analyse results and advise clients on key market positioning and messaging opportunities • Monitoring the Communication strategy for alignment to consumer objectives • Reviewing brand initiatives constantly to ensure synergy with business objectives • Analyse brand positioning in the market and crystallize targeted consumers insights • Translate brand strategies into brand plans, brand positioning and go-to-market strategies March 2017 to April 2018: OPPO MOBILE KENYA- OPPO, a camera phone brand enjoyed by young people around the world, specializes in designing innovative mobile photography technology. Position: Communication Manager Duties and Responsibilities: • Main point of contact between agency, media, stakeholders and the company • Supporting the Brand Manager with the development and progress collaborative business plans for OPPO and regularly report against progress • Media planning & buying • Team leader of the Brand team • Preparing digital and marketing strategy • Supporting the team working on market research to understand the competitive landscape and target audience • Demonstrating a clear understanding of the OPPO overall objectives, product roadmap and lifecycle and marketing activity. • Developing good knowledge for the market, competitors and customer base in a specific area ACHIEVEMENTS • OPPO F3 Mobile launch • Campaign executions of OPPO F3 • Campaign executions for OPPO A71 • OPPO brand creative campaign • OPPO F5 Mobile launch • Partnerships and events campaign creative 3 November 2016 to Feb 2017: TECNO MOBILE KENYA- Tecno Mobile is a Chinese mobile phone manufacturer which is based in Hong Kong. It was established in 2006. It is a subsidiary of Transsion Holdings. Tecno focused its business on Africa and the South Asian market Position: Media Manager Duties and Responsibilities: • Generating and maintaining a media database • Managing communication between the organization and various media outlets by use of press releases, media events and broadcasts to improve relationships with media sources, journalists to obtain optimum media coverage for the organization • • • • Identifying and escalating issues proactively, with discernment, and in a timely fashion to ensure achievement of schedule requirements. Supporting the marketing team by creating internal and partner facing documents, reports and communications. Building meaningful relationships with the block of business that encourages new and renewal business opportunities. Screening potential business deals by analysing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. October 2015 to Oct 2016: TECNO MOBILE KENYA – Tecno Mobile is a Chinese mobile phone manufacturer which is based in Hong Kong. It was established in 2006. It is a subsidiary of Transsion Holdings. Tecno focused its business on Africa and the South Asian market Position: Assistant Marketing Officer Duties and Responsibilities: • Identifying new malls, Iconic advertising spaces and pricing of the space, execution of advertising setup and following up of payment • • • Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team 4 • • • • • • Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations Ensuring that the marketing objectives are implemented by the marketing team. Generating and managing a database for clients for a new line of Out of Home advertising opportunities Customer service liaison between client and company and ensuring promote response to general inquiries, quotations and complaints Below the line and Above the line advertising management Jan 2014 - April 2015: DESPEC /OBI MOBILES- Obi World phone, previously Obi Mobiles, is a Silicon Valley smart phone manufacturer founded in 2014 by former Apple Inc. and PepsiCo CEO John Sculley. DESPEC was the official distributor for Obi Mobiles in East Africa. Position: Administrative/Marketing Assistant Duties and Responsibilities: • Interpreting policies for the staff: communicating to the team all pertinent information related to the business management • Payment requisitions • Entering purchases/import details and petty cash expenses. • Responsible for preparing work schedules for marketing and sales departments • Maintaining office and operations systems, including data management, filing, etc • Representing the Director by attending meetings in the Director's absence • Maintaining customer confidence and protects operations by keeping information confidential. • Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. ACHIEVEMENTS • • • Modified and improved system of dispensation of monthly expense reports which saved time and company resources while at DESPEC Company. Led the Obi sales and marketing teams, improving wholesale sales and visibility Contributed to the re-designing of customer database, which streamlined the company’s contact management activities. 5 6