Priyal Vadgama

PRIYAL VADGAMA Dublin, Ireland | - |-| linkedin.com/in/priyalvadgama/ EXPERIENCE Babylon – Dublin, Ireland Social Media Manager  Implementing marketing strategies and social media campaigns for brand recognition  Content creation on social media platforms to gain traction and business growth  Creating strategies based on website and social media analytics to achieve targeted goals Dec 2020 – Present Hairdressing Live – Dublin, Ireland Marketing Intern Oct 2020 – Jan 2021  Performed market research in beauty and fashion segment for the Indian and UK market  Executed e-mail marketing and cold calls to attract customer partnerships and influencers  Reaching out to influencers and practicing social media marketing for progressing branding and value creation PROJECTS Evaluation of sources influencing SMEs to create an online presence in retail Jan 2020 – Aug 2020  The outcome of this project was that the growth of e-commerce has subsequently risen in the retail sector  E-commerce has led to more convenience & availability for the retailers during Covid Innovation Management Jan 2020 – Apr 2020  Exploring innovative Covid-19 responses from government, business corporations and open collaboration networks  Analyzing two fashion startups of its share in innovation and the disrupted technologies Sep 2019 – Dec 2019 Strategic Marketing  Identification of customer journey pain points and utilizing strategic marketing mix to evaluate growth potentials\  Carried out in-depth market research and product positioning in Ireland’s retail and food sector EDUCATION Dublin Business School – Dublin, Ireland Master of Business Administration, Information Systems 2:1 Second Class Honours Sep 2019 – Aug 2020 Mumbai University – Mumbai, India Bachelor of Engineering, Information Technology 7.59 First Class Distinction Jun 2015 – May 2019 SKILLS Expertise Areas Tools Soft Skills Digital marketing, Market research, SEO, SEM, Digital Innovation, CRM, Brand Strategy MS Suite, Adobe Suite, Wordpress, Trello, Canva, Hootsuite, Hubspot Effective communication, Team player, Time Management, Attention to detail LANGUAGES English, French, Hindi, Gujarati CERTIFICATIONS 1. Advanced Branding (Nov 2020) 2. Marketing: Strategic Framework (May 2020) 3. Social Media Marketing (Feb 2020)