Rafeeq Daha | Freelancer Resume

Muhammad Rafeeq Daha- - SUMMARY A fully dedicated, ambitious, result oriented and hardworking digital marketing expert from Lahore, Pakistan. Having an experience of 6 years in SEO, Digital Marketing, Social Media, Content and Email marketing. I have helped number of ecommerce and service based business grow, increase their profits and low their marketing costs. I have proven my skills in different niches including apparel, food, service sector, IT support & services and digital marketing. My core expertise is sales and business generation and automation. My Strategy includes different tools to measure the user behavior and actions on website. For this, I thrive to implement advanced tools like, heatmaps, Google Tag Manager and Google Analytics. This helps me understand how websites content is performing. Generating traffic and then converting them to loyal customer is my unique skill. Key Skills Includes but not limited to: 1 - SEO - Search Engine Optimization 2 - SEM - Search Engine Marketing (Google AdWords and PPC management) 3 - Social Media Marketing and Optimization 4 - Content Marketing & promotion 5 - Email Marketing and Automation 6 - Landing Page Optimization 7 - Google Analytics implementation 8 - Google Tag Manager Implementation 9 - Sales Funnel Creation & Implementation 10 - Sales Process Automation 11 - Marketing Process Automation 12 - Performance Analysis via KPI's 13 - ROI Optimization 14 - Lead Generation Professional experience Digital Marketing Manager at whitehats Duration: October 2016 to April 2017 Job Duties: 1. Managing overall digital marketing projects -. SEO projects and Team Management SEM & Google AdWords accounts and campaign creation, optimization and management Social media campaign, accounts optimization and paid campaigns setup and management Collecting Data through Google Analytics and Tag manager and creating actionable strategy to improve overall sales. Email marketing campaign setup and implementation Marketing automation through email marketing and sales integration Strategy creation for b2b and b2c marketing qualified and sales qualified leads generation Building a loyal fan base through cost effective and measurable content marketing strategy Overlooking a team of 10 individuals, training and resource allocation Resource and time allocation and monitoring Collaboration with other teams to ensure cost effective and budget friendly approach to marketing and sales teams Projects: http://whitehatsme.com https://whitehatssupport.com https://whitehatsmedia.com https://kloud.ae https://socialcrm.ae https://whitehatscloud.com Digital Marketing Manager at Jouple LLC FZ Duration: January 2016 to October 2016 Job Duties:-. Overseeing overall digital marketing campaigns Creating a short term, mid-term and long-term digital marketing plan Collaborating with design and development team to ensure Marketing friendly website structure Building a growth oriented On-page and Off-page SEO strategy Developing a cost effective PPC strategy to achieve short time marketing results Ensuring brand consistency though all platforms Building a social media marketing strategy to increase brand awareness, loyal fan base and constant flow of traffic and sales. 8. Creating a problem solving content marketing campaign to increase sales qualified leads 9. Lead generation through email marketing campaigns and email marketing automation 10. Team building, training and resource allocation for desire action Projects: 1. http://www.papaorder.com/ 2. http://jouple.com 3. http://click1.pk SEO & Lead Generation Expert at Nadvertex Duration: March 2014 to December 2015 Job Duties:-. Overseeing overall SEO campaigns Creating a short term, mid-term and long-term SEO plan Collaborating with design and development team to ensure Marketing friendly website structure Building a growth oriented On-page and Off-page SEO strategy Developing a cost effective PPC strategy to achieve short time marketing results Ensuring brand consistency though all platforms Building a social media marketing strategy to increase brand awareness, loyal fan base and constant flow of traffic and sales. 18. Collaborating with clients to understand their problems 19. Lead generation through various platforms to client websites Projects:-. http://www.myfreshkidz.com/ http://www.nantltd.co.uk/ https://www.feedmyreptiles.co.uk/ https://www.feedmyfish.co.uk/ http://www.wekeepitkind.com/uk/ http://www.thebesgroup.co.uk/ http://www.ibizavipexperience.com/ Inbound Marketing Executive at Cranberry Duration: September 2013 to March 2014 Job Duties:-. Creating SEO Process & Checklists Hiring competent resources for SEO team Team training for day to day SEO Tasks Meeting with clients to understand their business needs and goals Strategy planning to meeting client’s business goals Creating a suitable plan to generate more business with on page and off page SEO campaigns Landing page optimization for better sales capturing Sales funnel creation for clients website, A/B Testing and implementation Projects:-. http://www.tealand.ae/ http://www.losha.com.pk/ http://www.solarshieldemirates.com/ http://www.Ocshi.com/ http://www.BluefinRentals.com/ http://www.miatravel.com/ http://www.alissarevents.com/ http://www.cranberrymktg.com/ http://www.scarletconsultants.com/ SEO Analyst & Social Media Expert at Alpolink Duration: February 2013 to September 2013 Job Duties:-. Conducting Overall websites analysis Conducting the technical audit for individual pages Conducting content analysis Conducting user interface analysis for each page Websites SEO Analysis to improve the overall visibility Identifying and reporting week points for improvements Creating a page by page recommendations report Collaborating with other teams to ensure each change is implemented Complete social media analysis Creating social media campaigns to increase reach and sales Projects: 1. 2. 3. 4. http://www.passcertification.com http://www.examskey.com http://wwwselftesttraining.com http://www.test4prep.com SEO Expert at cosmoderma clinque Duration: July 2012 to February 2013 Job Duties: -. Conducting Overall websites analysis Conducting the technical audit for individual pages Conducting content analysis Conducting user interface analysis for each page Websites SEO Analysis to improve the overall visibility Identifying and reporting week points for improvements Creating a page by page recommendations report Collaborating with other teams to ensure each change is implemented Complete social media analysis Creating social media campaigns to increase reach and sales Projects: 1. 2. 3. 4. 5. http://www.pakistanhairtransplantation.com/ http://www.uchlhr.com/ http://www.cosmoder.com/ http://www.fuehairtransplantpakistan.com/ http://www.hairtransplantlahore.com/ Junior SEO Expert at German IT Solutions Duration: April 2011 to June 2012 Job Duties: Assisting SEO Expert in following tasks-. Keywords Research Website Audit On page SEO Link Building Running Automated SEO Tools Backlinks audit Google Analytics reporting Team Training Report preparation for Clients In house client presentations Projects: 1. 2. 3. 4. 5. http://manatnet.com/ http://www.webdesign-aj.de/ http://www.bleaching-pro.de/ http://www.zahnarztberlinmitte.com/ http://www.fashion47.pk/ 6. http://www.schoene-zaehne-berlin.de/ 7. http://www.girschson.de/ Education: Bachelors In Arts (B.A- Bahauddin Zikriya University (Multan) SOSTAC® ASSOCIATE (Digital Marketing Implementation Framework) In Progress https://www.sostac.org/ References Will be provided upon request.