Raluca Manța
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PROFESSIONAL PROFILE
Creative marketer and communicator. Experience in developing and implementing strategies
focused on performance and enhancing engagement. Proficient in planning events. Strong capacity
to manage multiple projects that adhere to brand identity and values. Team leader but also team
player. Skilful in analysing, monitoring and evaluating. Focused on building sustainable and
innovative projects through effective project management.
CAREER SUMMARY
Communication & Marketing Specialist, Self-employed July 2018 → present
§ Developed and implemented marketing strategies and yearly workplans
§ Managed website, database, social media accounts and campaigns (Facebook, Instagram &
Google Ads, email marketing, SEO, e-commerce, analytics, budgeting, etc)
§ Coordinated marketing campaigns
§ Initiated new partnerships and business opportunities including account management
§ Coordinated and analysed performance of team members
§ Developed marketing and communication materials (newsletters, brochures, presentations,
offers, press releases, briefs, etc)
§ Conducted social media audits and developed digital strategies
§ Developed and implemented mechanisms to improve internal communication
§ Organized events: planning, logistics, budgeting, follow-up activities
§ Project manager for several projects, including analysis, monitoring and reporting
§ Developed proposals, processes and agreements
§ Production of video materials
§ Product development including branding
§ In charge of media relations
§ Developing, planning and monitoring of budget.
Communication& New Media Analyst, UNICEF Romania January 2010→ June 2018
§ Implemented Communication, Advocacy and Digital Strategy and adapted global initiatives
§ Coordinated websites activities, social media accounts, data base, digital media, campaigns
§ Developed digital youth platform and surveys to increase reach and engagement
§ Developed communication and marketing materials
§ Coordinated editing of layouts for publications, proposals, news bulletins, press layouts, infographics, facto-graphics, etc
§ Production of video materials to promote organization activities on TV and online
§ Organized events (press conferences, trainings, workshops, fundraising events, field trips)
§ In charge of assuring brand consistency and integration within and outside organisation
§ Handling media relations, realizing press coverage reports, sending press releases, maintain
relationship with press, monitor press and analyse reports
§ Developed, analysed and planned section budget to ensure efficient budget implementation
§ Handled procurement: prepare requirements, analyse offers, maintain relationship with
suppliers, coordinated shipments
§ Developed and implemented mechanisms to improve internal communication and corporate
plan – coaching programme, team building, retreats, workshops
§ Implemented and developed staff welfare strategies to improve well-being
Communication& Fundraising Consultant, UNICEF Romania July 2007 → December 2009
§ Contributed to organizing TV advocacy and fundraising campaigns, press conferences,
meetings with stakeholders, fundraising events, field visits with donors and partners
§ Maintaining relation with online agency for web maintenance for UNICEF
§ Editing communication materials (press releases, Q&As, key messages, etc)
§ Editing different video materials; organizing database of video and photography
§ Editing layouts for publications, proposals, news bulletins, press layouts, etc
§ Project management and coordinating volunteering activities
§ Monitoring and analysing for fundraising campaigns
§ Support for media relations and editing of events press coverage
§ Administrative and logistics arrangements for section: budgeting, procurement (prepare
requirements, analyse offers, maintain relationship with suppliers), payments to ensure
effectiveness and efficiency budget implementation.
Sales Representative, Man Ro, Romania October 2006 → July 2007
§ Merchandise activities and administrative duties: editing documents/contracts, translating.
Sales Assistant, Home Depot, Easton PA, USA (Work& Travel) June - September 2006
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Assist in the sale of merchandise and provide consultation to clients on products.
HR focal point, DaAfaceri, Romania (Students’ NGO) November 2004 – June 2006
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Volunteering activity: in charge of recruitment and logistic arrangements for workshops.
EDUCATION
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Masters’ Degree – graduated Communication and Public Relations at State University of Political
and Administrative Studies (SNSPA), Bucharest, October 2007 – February 2008
Economist degree - graduated International Business at Academy of Economic Studies (ASE),
Bucharest, October 2003 – August 2007
High School Diploma: Mathematics, Computer Science, English – Mihai Eminescu National College
Satu Mare,-
TRAINING AND CERTIFICATION
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Project management, EXECEDU
Digital Planning, Digital Marketing Institute
Social norms, social change, Penn University
Viral Marketing and How to Craft Contagious
Content, Online Penn University
Introduction to sociology, EdX
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Manage Performance for Results
Sustainability: A Comprehensive Foundation
Photo Training - New Age Photography
School
UN Proficiency Language Certificate in English
Cambridge Advanced Certificate in English
SKILLS AND COMPETENCES
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Mother Tongue - Romanian, Proficient user (C) of English, Independent user (B) of French & Italian,
Basic user (A) of Spanish and Hungarian (European Language Levels – Self Assessment Grid).
Domains of expertise: accommodation and food services, agriculture, real estate, retail, social,
start-up, tech and IT services.
Skill set & expertise: Marketing, Communication, Project Management, Problem solving, Analytical
skills, Digital Strategy, Internal Communication, Budget Monitoring, Event Management, Monitoring
& Evaluation, Account Management, Brand Development, Market Research, Human Resources.
Social skills and competences such as: trustworthy, interpersonal skills, attention to details, ability
to work under pressure and to meet deadlines, sense of responsibility, adaptability, open to learning
new things, proactive and ready to new challenges outside job description.
IT skills and competences: MS Office (Word, Excel, PowerPoint, Publisher), SharePoint, SAP, Adobe
suite for photo and video editing, Word press, Wix.
Driving license since 2005.
