Raluca Mihaila

RALUCA MIHᾸILᾸ-- WORK PHILOSOPHY PROFESSIONAL SKILLS Always wear a smile Expect the best, prepare for the worst. Try, fail, get up, learn, adjust, start over, Fairness beats profit. Resources beat results A shake of hands is stronger than any contract Challenge patterns & clichés through borderless creativity Success & beauty are in the eyes of the beholder. 360° Marketing Complex Loyalty Programs strategist Managerial and Organizational Knowledge Economics Dispute and Conflict Resolution Employer branding Negotiation, Purchase, Sales 15 YEARS OF WORK EXPERIENCE OWNER UTOPIC BRAIN - Creative and Marketing Boutique | since 2018 Shape ideas through advertising, branding, marketing strategies, photography, creative writing & so many more. MARKETING DIRECTOR ANA HOTELS | 2017 - 2018 Run the Marketing, PR & Communication for the group's luxury hospitality, leisure and SPA & wellness activities from: Bucharest (Athenée Palace Hilton 5*, Crowne Plaza 4*), Poiana Brasov (Sport 4*, Bradul 4*, Poiana 3*), Eforie Nord - Europa 4* MARKETING DIRECTOR CARREFOUR Group, Supermarkets division Romania | 2016 - 2017 Build a new supermarkets strategy, manage the marketing activities for the +250 local stores, coordinate the national Loyalty program and the rebranding from Billa to Carrefour. REWE Group; BILLA Romania | 2012 - 2016 Market the 86 local stores, run the national loyalty program, manage the PR and 360° communication of the company. I optimized processes, launched the best and most awarded loyalty program in the market, built tactical programs, launched and promoted a local private label, provided support and consultancy to the Board. SALES DIRECTOR Various companies | 2004 - 2012 From managerial positions in Sales and Business development, I coordinated New buying, deployment through retailers of all formats and online sales of over 4.400 SKUs of more than 26 suppliers from USA, EU, India, China & Romania. I also managed the Sales & Marketing for a naturist products store and online platform. EDUCATION EXECUTIVE MBA Maastricht School of Management- MEDIATOR Settler of conflicts through mutual settlement Uzamint | 2015 MASTER OF SCIENCE, PROJECT MANAGEMENT The Academy of Economic Studies- BACHELOR, ECONOMICS The Academy of Economic Studies- INTERNATIONAL SUMMER SCHOOLS, ECONOMICS Vienna, Prague, Split 2005, 2006, 2008 ALTERNATIVE EDUCATION& RESEARCH 1 PUBLISHED BOOK Mindful.less - the corporate mindset that dismisses affordable talents. A solution for the current talent management systems. 3 PUBLISHED ACADEMIC PAPERS on: Introverts' specificities within professional working environments Economics of crisis & crisis of Economics Pressure groups, interest groups & Lobby strategies LEAN Six Sigma - Green Belt VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity Effectuation - think, act and behave within an entrepreneurial mindset Emergenetics, Hogan - understanding human typologies Face reading - matching physiognomies with personalities & behaviour Voluntary experience (NGO affiliated)