Rana Kamran

Rana Kamran Email:- Mob: 0300 - Skype: kamran.pm Digital Marketing Manager Credible agile digital project manager with entrepreneurial vision who actively works with technical, digital & pre-sales teams to plan strategically & creatively to execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, PPC and display advertising campaigns to meet customer expectations through better leadership, Campaigns Analysis, Communication & proven strategies. Areas of Expertise Digital Marketing StrategySEO/SEM/PPC Email/Newsletter Marketing Branding & IdentityGoogle AdWords Google Analytics/Data Analysis Content Creation/ManagementFacebook Marketing A/B Testing & Conversion CMS (WordPress & Shopify)E-Commerce (Woo-Commerce) Areas & Industries Exposure Car Rental CompaniesTravel & Tour Industries Retails & Ecommerce Leather IndustryMobile Business Software’s Textile Industry Multiple products & SoftwarePoint of Sales & Payments Hospitality Industry Achievement 1. I have worked in multiple industries and with multiple clients worldwide ranging from startups, entrepreneurs to corporate. 2. I have worked with Karzansoft which is a big name in Dubai for Car Rental Solutions and has more than 200 corporate level multi billion dollars customers. 3. I have worked with Repair Desk, which is one of the fastest growing startup in Pakistan, dealing in SAAS cloud based “Mobile Business Solutions” worldwide and have more than 700+ customers in a year. 4. I have handled campaigns both medium size and for large budgets effectively. 5. During my +6 years tenure, I have managed Design, Development, QA, SEO, and SEM & SMO Teams effectively. Digital & Management Skills Web Research & Digital Analysis Skills Business Research Skills: Research & Analysis skills to increase the visibility and presence of various businesses on the web, social media and other digital formats with the goal to increase sales in general. Competitor Analysis & Strategy Creation: As a digital specialist, properly perform competitor analysis, SWOT Analysis and plan & execute processes to compete with competitors and turn leads into sales. SEO Skills Global & Local SEO Skills: Demonstrable experience leading and managing organic SEO for both global and local clients to move brands higher in international and local search results. Content & Copywriting skills: for generating digital content for website and promotional campaigns (text, pictures, videos, and announcements), increasing visibility & traffic of business web sites in line with digitals goals. Social Media Skills Social Media Management & Optimization Skills: Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Digital Campaigns for Targeted Market: Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. PPC Advertisement Skills Multi-Platform PPC Skills: Experience in setting up Google AdWords, YouTube, Facebook platforms advertisements Targeted PPC Campaigns: Highly creative with experience in identifying target audiences and devising paid digital campaigns that engage, inform and motivate for desired CTA’s. PPC Budget & CPA’s Management: Expertise in target specific audiences, to display ads to the right people. I can effectively create, budget, place, and manage PPC campaigns that engage, inform and motivate for desired CTA’s & Less CPA’s. PPC Re-Targeting Skills: Data analytics and insights analysis skills to retrieve exact markets and audience which can be retargeted for more targeted PPC campaigns and reduced CPA budget. Analytical, Reporting & Management Skills KPI Based Reporting Skills: Measuring and reporting the performance of the digital marketing campaigns; assessing against goals (ROI and KPIs), using the data as benchmark. Google Analytics Skills: Metric driven, full working knowledge of Google Analytics with an ability to interpret data and to monitor the quality and accuracy of published media, to instruct on improvements where necessary. SQL, Excel & BI Dashboards Skills: Expertise to define data sets of big analytics data and pull information using SQL and transfer it to excel for datasets analysis and to formulate optimization strategies. Reporting Dashboards: Expertise to prepare BI dashboards for client and upper management reporting on ongoing projects. Project Management: Can handle Technical teams ranging from design, development, QA, SEO & SEM etc. with full ease. Soft Skills Strong writing and communication skills Strong organizational skills and highly detail oriented habits Proficient in MS Office, including Excel and Internet research Experience making presentations in front of groups & Customers Diligent work habits and ability to meet deadlines Professional attitude and appearance Self-motivated, creative, confident and energetic personality Work Experience Digital Project Manager (1 March 2018 – Present) Universal Portfolio, Pakistan UniversalPortfolio (Medical Billing & BPO): Universal Portfolio LLC is among the leading provider of high quality billing services for health care practitioners, physician groups, hospitals and individual practices. Universal Portfolio IT wing specializes in BPO services, online marketing & research, Website Development & SEO, Telemarketing & Outbound/Inbound Sales. WebLink: Role Highlights: Working as technical project manager, Oversee multiple projects across all phases of digital marketing Monitor workflow and make timeline adjustments as needed Work as part of team to achieve project milestones Collaborate with development & sales team to plan marketing projects Develop status reports, cost estimates and resource plans Digital Marketing Manager (21-Nov-2016 – Present) Repair Desk, Pakistan Repair Desk: It sells Cloud POS for mobile phone repair shops. Product help customers to stay on top of inventory, manage multiple store locations and make smarter decisions with real time reporting. Role Highlights: Digital Project & Marketing Management: Handle a team up to 22 people ranging from business analysts, Design & Development, App Development, QA, SEO & SM Teams along with project status updates, reporting and documentation. Project Management: Management of products existing release, customer support, planning and development management of new marketing campaigns. Manage complete project management activities such as team and client management, project progress updates and meetings. Product Development, Enhancement & Digital Campaigns: Worked as a team and managed various enhancements, research and introduction of new features, defining product business and sales strategy and finally implementation & management of paid campaigns on Google AdWords & Facebook. Digital Project Manager (3-March-2013 – 31–Oct–2016) Karzansoft, Pakistan Karzansoft: Consulting & IT Services Company specializing in enterprise fleet & leasing management software, Business solutions, product management & Custom Development (.Net (C# & Java)). Role Highlights: Web Design & Development For Better SEO & User Experience: Various design & development projects were handled SEO, SEM & SMO for Car Rental Product Development & Enhancement: Worked as a team and managed various enhancements, research and introduction of new features, defining product business and online sales strategy and finally implemented many PPC campaigns Project Management: Handled a team up to 35 people ranging from business analysts, Design & Development, App Development, QA, SEO & SM Teams along with project status updates, reporting and documentation. Web Software Project Manager (Contract) (Jan – Mar-2013) Fast Services, Lahore, Pakistan Fast Services: A product based software company specialized in sales automation software, entrepreneurship, small business solutions & custom development. Role Highlights: 2 month contract to assist the team in formulating the Digital project plan & editorial calendar for social media and to establish project critical paths. Also Participated in cost management of projects and helped them in setting up their new website for better SEO & Social media presence. Digital Marketing Team Lead (Sept-2010 – Jan-2013) Technology Footprints, Lahore, Pakistan Technology Footprint: Consulting, Design & Development Company providing customized business solutions for its clients. Highlights: My role was to handle multiple teams for SEO, PPC & Social Media Campaigns. During this tenure I have worked with many international clients of Technology Footprint for Local SEO, PPC Campaigns, Website content & CTA enhancements and E-Commerce stores. SEO/SEM Specialist (Sept-2009 – Aug-2010) Davies International, UK Davies International: Business consulting firm to coach businesses for better online exposure. Highlights: Work directly with Managing Director on behalf of Davies International clients, including all aspects of digital marketing, project and client management services. Supported digital marketing budget planning and management for ongoing campaigns such as paid search marketing, email marketing, online media campaign management, multi-channel marketing campaigns, etc. Hands on Tools & Technologies Project ManagementProduct Development Technical Languages Microsoft ProjectMicrosoft Project HTML BasecampBasecamp CSS AsanaAsana PHP Essentials Digital Management Tools Mail chimpAhref Market Samurai HubspotSEMrush Keyword Planning Google AnalyticsGoogle AdWords Facebook Ads & Insight Recent Projects Portfolio Design & Development, SEO & PPC Description: Karzansoft is a Dubai based company and has more than 200 corporate customers in Vehicle & Car Rental Industry. For Karzansoft, I have implemented and managed Website Development, SEO & PPC Campaigns actively to find customers for car rental software product offered by the company. Link: www.karzansoft.com App Design, Landing Page SEO & App Store Optimization: Description: Karzansoft’s sister company selling an app for vehicle inspection was designed. Its landing page was optimized for enhanced user experience and later through proper SEO & Targeted PPC campaigns, customers were acquired Link: www.speedautosystems.com SEO, Social Media Management & PPC Campaigns Description: For Repair Desk, which is one of the fastest growing Startup having more than 700+ customers, I have managed the: Complete SEO of the website, both online and offline. Social Media Interactions are planned, implemented and monitored regularly. PPC Campaigns on Facebook and Google AdWords are carefully implemented to generate huge amount of traffic and sales. Link: www.repairdesk.co SEO, Social Media Management & PPC Campaigns Description: Wander Explorer is a new entrant in the “Travel & Tour” industry, and soon they are going to launch some amazing tours. For Wander Explorer, I am managing the: Complete SEO of the website, both online and offline. Social Media Interactions are planned, implemented and will be monitored regularly. PPC Campaigns on Facebook and Google AdWords will be carefully implemented to generate huge amount of traffic and Tour sales. Link: www.wanderexplorer.com Multiple Corporate SEO, Social Media Management & PPC Campaigns Description: Apart from my professional experience, I am fortunate to have worked with many corporate level customers in various industries for digital optimization and marketing. Some of the big names are: Gargash Car Rental – Dubai Payless Car Rental – USA Tripobox – Travel Company - Spain & Many More! Education BS Hons. (Computer Science) (2005 – 2009) Government College University, Lahore, Pakistan References Available if required!