Randy McCabe

RANDY SCOTT MCCABE 1118 Solana Drive Mountain View, CA 94040 Phone:- Email:-Website: randymccabe.com Follow Me Online: LinkedIn: • linkedin.com/in/randymccabe Twitter: • twitter.com/randysmccabe Google AdWords Certified • Search Engine Optimization (SEO) • Social Media Marketing • Big Data Biography Overview Self-taught entrepreneur and leading expert in digital marketing. Specializing in full-stack digital marketing and excel in growth marketing. Constantly strives to complete achievements as an individual and team. You can view my marketing accomplishments and portfolio by visiting my website. Core Competencies (SOCIAL MEDIA MARKETING) • Paid Social Campaigns (Facebook, Linkedin, Twitter) • • Customer Support/CRM Social Network Management • • • • • • Press Release Distribution Copywriting and Ad copy Blog Management User Generated Content Photoshop Analytics Tools • Email Marketing (Facebook, Linkedin, Twitter, etc.) (Google Analytics, SEMRush, etc.) (SEARCH ENGINE OPTIMIZATION) • 8 years Up-to-date SEO (Penguin, Hummingbird, etc.) • • • • • • • • • High Authority Link Building Keyword Research & Strategy Disavow and Negative SEO Big Data Analytics Content Marketing Webmaster Tools (Google & Bing) XML Sitemap Competitor Analysis A/B Testing (Page Optimization, CTA’s, etc.) (Mailchimp & Hubspot) (INFORMATION ARCHITECT) • UX/UI Testing (Usability Tools, UserTesting, etc.) • HTML/SQL • Content Management System (Wordpress, Drupal, Adobe AEM) • Marketing Automation (Marketo, Hubspot, Hootsuite, etc.) • Search/Display/Video Marketing (Google, Bing, Yahoo, etc.) • Remarketing lists (Website, Video, Apps & Email) • Mobile Marketing (Inmobi, Google Admob, etc.) • Project Management (JIRA, Basecamp, etc.) Professional Experience Digital Marketing Manager • Skybox Security • San Jose CA • 2017-Present • Create landing pages and update new content on the website CMS, ensuring best practices. • Manage SEO, SEM, display advertising, ABM advertising, and retargeting programs to increase organic traffic and visibility. • Work with internal teams to scope project requirements and act as a liaison for SEO, SEM, analytics, content marketing, and creative services. • Ensure content is translated and localized to address each market’s specific requirements. • Drive special assignments such as the buildout of new microsites, web launches and working with vendors, while hitting all deadlines and improving efficiency. • Create reports measuring website analytics and implement analytical tracking on landing pages when needed. Campaign Specialist • Google • Mountain View CA •- • Prioritize and deliver outstanding customer service, troubleshooting and resolving issues from sales teams and Google's advertisers. • Manage sales and customer inquiries by live chat, tickets, and other channels. • Work directly with large advertisers as well as internal sales teams. • Contribute to the development of internal products. • Work with the internal Google Analytics platform to help track clients KPI’s and placements. • Create and modify Search, Display, Video, Shopping and Remarketing campaigns inside Adwords. RANDY SCOTT MCCABE 1118 Solana Drive Mountain View, CA 94040 Phone:- Email:-Website: randymccabe.com Follow Me Online: LinkedIn: • linkedin.com/in/randymccabe Twitter: • twitter.com/randysmccabe Google AdWords Certified • Search Engine Optimization (SEO) • Social Media Marketing • Big Data Digital Marketing Manager • Papaly • Palo Alto CA •- • Lead the metrics framework and provide insightful analysis on digital marketing campaigns. • Optimize the return of investment (ROI) of digital marketing by measuring, managing, and analyzing performance across all segments. • Work across the team, make recommendations based on data, and provide support to the executive management team. • Engage with users and represent user’s voice in the company. • Drives effective strategic planning, investment decisions, and budgeting processes. • A/B Testing of UX, UI, information architecture, SEO, mobile strategies, marketing automation and data integration. Affiliate Marketer • Conversant, Inc. • Mountain View CA •- • Affiliate marketer and owner of several successful websites for 20 major corporations. • Design, execute, manage, and optimize landing pages along with paid media. • Create, manage, and analyze online marketing campaigns across numerous channels. • Maintain an inventory of advertisements and manage the ad server software. • Develop and manage affiliate program, including overseeing the creation of resource center assets, copywriting for automated communications, and strategic planning. • Created targeted email campaigns for nurturing and direct response sales. Certified Partner • Google Adsense • Mountain View CA •- • Regularly monitors data and traffic with third party software. • Optimizes website exposure by analyzing search engine patterns to direct online placement of keywords or other content. Recommends and implements continuous improvement, responsiveness and search engine optimization (SEO). • Maintain a responsive web design; stay up to date on the latest technologies and ensure the site is mobile-friendly and multi-platform ready. • Conducts market research to track latest market trends and standards. • Work with content writers to keep up-to-date posts, maintain and revise web pages. Educational Experience • • Technological Entrepreneurship and Management (BS) • Arizona State University Online “Continuous” Fire Protection Technology (AS) • Mission College • Santa Clara CA Technical Training • • • • • Google Analytics • Certified Google AdWords • Certified Partner SEMRush • SEO Toolkit Exam HubSpot Academy • Inbound Certified Microsoft Bing Ads • Accredited Professional