Reema Frooghi

 AREAS OF EXPERTISE Fostering Quality Education, Marketing of Products and Services and Research Work. CAREER STATEMENT “I feel that my greatest strengths are my ability to understand and meet the needs of student, families and society. Having a clear understanding of the importance of confidentiality and being able to provide a stimulating, caring and consistent environment for pupils..“ RESEARCH EXPERIENCE Reviewer at Inderscience Publishers PERSONAL SUMMARY An enthusiastic, reliable and organized person, with excellent interpersonal skills. An effective team member, with a proven ability to achieve results within a team but also skilled at using own initiative. Enjoys challenges with opportunity to improve, and loves working with people from various backgrounds. Highly motivated, determined, confidant and creative, have energy to adapt quickly to changing environment and likes meeting deadlines. CAREER HISTORY Iqra University - Karachi VISITING FACULTY MEMBER Fall 2012 till Present Duties: Teaching Management and Marketing Level Courses. Providing feedback to the students. Planning Preparing and delivering lectures. Bahria University - Karachi VISITING FACULTY MEMBER Spring 2015 till Fall 2016 Duties: Teaching Marketing Level Courses. Providing feedback to the students. Planning Preparing and delivering lectures. Khadim Ali Shah Bukhari Institute of Technology - Karachi DIRECTOR QUALITY ENHANCEMENT CELL & ASSISTANT PROFESSOR October 2013 - Present Quality Enhancement Cell responsibilities: Responsible for the review of quality standards and the quality of teaching and learning in each subject area. Responsible for the review of academic affiliations with other institutions in terms of effective management of standards and quality of programs. Responsible for defining clear and explicit standards as points of reference to the reviews to be carried out. It should also help the employees to know as to what they could expect from candidates. Responsible to develop qualifications framework by setting out the attributes and abilities that can be expected from the holder of a qualification, i.e. Bachelors, Bachelor with Honors, Master’s, M. Phil., Doctoral. Responsible to develop program specifications. These are standard set of information clarifying what knowledge, understanding, skills and other attributes a student will have developed on successfully completing a specific program. Responsible to develop quality assurance processes and methods of evaluation to affirm that the quality of provision and the standard of awards are being maintained and to foster curriculum, subject and staff development, together with research  and other scholarly activities. Responsible to ensure that the university's quality assurance procedures are designed to fit in with the arrangements in place nationally for maintaining and improving the quality of Higher Education. OBJECTIVE To work with a team of professionals in an organization having sound foundation and dynamic environment where sample opportunities exist for enhancing skills as well as career growth and development. PERSONAL SKILLS An eye for detail Excellent communicator Tactful & articulate Problem solving Excellent organizational skills PERSONAL DET AILS Reema Frooghi Country of Residence: Pakistan REFERENCE Dr.Asrar Hussain Siddiqui HR Manager, Bank Al-Habib Karachi Dr. Arslan Mujahid Ghouri Assistant Professor Iqra University,Karachi Teaching Duties: Teaching Marketing and Management Courses to BBA and MBA level. Tailoring Marketing and Management teaching methods to suit the needs of individual students. Planning, preparing and delivering lectures. Recording and monitoring a student’s attendance. Marking work and giving appropriate feedback to pupils. Devising and writing new curriculum materials. Preparing coursework for students and the class. Institute of Business and Technology - Karachi Dy. DIRECTOR QUALITY ENHANCEMENT CELL & ASSISTANT PROFESSOR August 2009 – September 2013 Quality Enhancement Cell responsibilities: Developing Self-Assessment and Quarterly Progress Report Class time Management. Faculty Development Program Coordination with Management Sciences Dean’s Office. Teaching Duties: Teaching Marketing, Management and Research related Courses Thesis supervision of MS students. Dadabhoy Institute of Higher Education - Karachi FACULTY MEMBER June 2007 – February 2009 Duties: Promotion of universities at different forum. Arranging seminars and workshops for students. Student’s counseling. Teaching Marketing and Management related courses. Arena Multimedia - Karachi CENTRE MANAGER August 2005 – April 2008 Duties: Managing overall working of the Branch. Event management. Arranging seminars and workshops for the students. ACADEMIC QUALIFICATION Ph.D (Enrolled) IQRA UNIVERSITYAugust 2014 Course Work Completed, Comprehensive cleared MPhil in Management Sciences – SZABIST August 2008 – June 2010 Research Work: Trends and Prospects of e-business in Pakistan Consumer Perception towards Mobile Phones MBA in Marketing and Human Resource –HAMDARD UNIVERSITY March 2006 – March 2008 Research Work: Pakistan’s Relative Underdevelopment and the Brain Drain BS (Hons) in Business Informatics –HAMDARD UNIVERSITY March 2005 – March 2001 WORKSHOPS AND SEMINARS ATTENDED “Team Building” at Dadabhoy Institute of Higher Education. “Faculty Development” at Dadabhoy Institute of Higher Education. “Consultation process – Stakeholder’s Dialogue: Framework for Economic Growth of Pakistan” organized by University of Karachi in collaboration with Higher Education Commission. “Role of Assessment Team in Self-Assessment Process” organized by Higher Education Commission Pakistan. “Identifying KPIs for Academic & Administrative Units of the University” at Indus University Karachi. “Using KPI for performance Evaluation at program and institutional level” at IOBM Karachi. “Academic Integrity and plagiarism” at HEC Regional office Karachi. “Role of Quality Enhancement Cell in Quality Assurance” at HEC Islamabad “Assessment of Learning Outcome” ” at IOBM Karachi. “Developing Effective Learning Outcomes” at KASBIT, Karachi “Lean Six Sigma way to Academic Excellence in Developing and Emerging Markets” at Indus University, Karachi “Quality Management ISO: 9001 Standards” at Iqra University, Karachi. “3rd Progress Review meeting & Role of Quality Enhancement” at HEC, Islamabad “Producing Effective Graduates: A Challenge for Quality Assurance in Higher Edducation” organized by Virtual University of Pakistan and University of Education WORKSHOPS AND SEMINARS CONDUCTED “How to make reports effective?” at Dadabhoy Institute of Higher Education. “Personality Grooming” at Dadabhoy Institute of Higher Education. “Presentation Skills” at Arena Multimedia Gulshan-e-Iqbal Branch. “Developing an Effective CV” at Arena Multimedia Gulshan-e-Iqbal Branch “Feedback: A Tool to Improve Institutional Quality” at Institute of Business Technology “Bridging the Gap between Quality Enhancement Cell and Departments” at Institute of Business Technology “QEC Self Awareness Program” at Benazir Bhutto Shaheed University, Karachi. “ISO Awareness Session” at Indus University. “Interactive Session on ISO Certification” at Hamdard University, Main Campus. “Developing a Project Proposal” at University of Karachi, in Collaboration with The Capacity Builders (Government of Sindh, Youth Program). RESEARCH PUBLICATIONS “Empirical Assessment of the Constructs: Workplace Engagement, Job Burnout and Turn Over Intention”, S. Nazneen Waseem, Reema Frooghi, Bushra Shahzad Khan, Journal of Education and Social Sciences,Vol. 4 (2), 112 – 131, 2016, http://geistscience.com/JESS/issue2-16/Article3/JESS-.pdf “Customer Orientation of Service Employees: A Phantom Model Approach”, Reema Frooghi. (2016), Journal of Business, 12(1), 219-246, http://ibt.edu.pk/qec/jbs/12.1/15.pdf “Effect of offline parent brand dimension on online trust, satisfaction and loyalty: In Context of Newspaper Industry” Reema Frooghi, S. Nazneen Waseem, Sahar Afshan, Journal of Management Sciences, Vol. 2 (2), 2015, http://geistscience.com/JMS/Early-Issue/Article1/JMS-.pdf “Employee Motivation: A Comparative Analysis of Banks in Pakistan”, Lambert Academic Publishing, October 2014. “Impact of Human Resource Practices on Teachers’ Performance: A mediating role of monitoring”, S. Nazneen Waseem, Reema Frooghi, Sahar Afshan, Journal of Education and Social Sciences, Vol. 1(2): 31-55, 2013, http://geistscience.com/JESS/issue2-13/Article1/JESS-.pdf RESEARCH PAPERS ACCEPTED FOR PUBLICATION “Switching Behavior of Young Adult's in Cellular Service Industry: an Empirical study of Pakistan” Wajeeha Aslam, Reema Frooghi, Global Business Review, May – June 2018 Issue “Internet Banking in Pakistan: An Extended Acceptance Technology Perspective” Sahar Afshan, Arshian Sharif, Syeda Nazneen Waseem, Reema Frooghi, International Journal of Business Information Systems. PAPERS UNDER REVIEW “Mediation Analysis of Website Features on Online Purchasing Behavior” Reema Frooghi, Dr. Arsalan Mujahid Ghouri, Syeda Nazneen Waseem, International Journal of Internet Marketing and Advertising. “Enhancement of Operational Performance through Strategic HRM Practices: A Case of Banking Industry” Syeda Nazneen Waseem, Sahar Afshan, Reema Frooghi, Shamim Zehra, Asia Pacific Journal of Human Resources. “Strengthening School Management Committees: A Framework for process and outcome” Nauman Adil, Dr. Zaki Rashidi, Reema Frooghi, Asia Pacific Education Review. RESEARCH PAPER PRESENTATIONS Presented paper in Asia Pacific Quality Network Conference and AGM 2016 - Fiji; paper titled: “Quality Education and its Relationship with Student’s Satisfaction”. Presented paper in 7th South Asian International Conference held from 19-21 August 2015; paper titled: “Offline parent Brand Dimensions: A Structural Equation Modeling Approach”. Presented Paper in 4th International Conference for Global Sustainable Development; paper titled: “A Framework of Customer Loyalty and Repurchase Intention” CERTIFICATION Internal Auditing to ISO 9001:2008 from United Registrar of Systems, Karachi