Richard J Yun | Freelancer Resume

‌ Richard‌‌J‌‌Yun‌ ‌ Vancouver,‌‌BC‌‌|‌L ‌ inkedIn‌‌‌|‌‌-‌‌|‌r‌- ‌ ‌ WORK‌‌EXPERIENCE‌ ‌ Therma‌ ‌San‌‌Francisco,‌‌CA‌‌ ‌ Associate‌‌Growth‌‌Marketing‌‌Manager‌ ‌February‌‌2021‌‌–‌‌Present‌ ‌ ● Developed‌ ‌and‌ ‌applied‌ ‌growth‌ ‌campaigns‌ ‌that‌ ‌were‌ ‌responsible‌‌for‌‌driving‌‌40%‌‌of‌‌eCommerce‌‌ARR‌‌which‌‌ was‌‌a‌‌crucial‌‌part‌‌in‌‌a‌‌quarter‌‌over‌‌quarter‌‌increase‌‌in‌‌ARR‌‌of‌‌141%‌‌and‌‌customer‌‌growth‌‌of‌‌162%‌ ‌ ● Created‌‌and‌‌led‌‌the‌‌Black‌‌Friday‌‌/‌‌Cyber‌‌Monday‌‌promo‌‌which‌‌resulted‌‌in‌‌a‌‌40%‌‌of‌‌November’s‌‌ARR‌ ‌ ● Utilized‌ ‌platforms‌ ‌including‌ ‌Google‌ ‌Analytics‌‌and‌‌Hubspot‌‌to‌‌create‌‌curated‌‌growth‌‌backcasts,‌‌forecasts‌‌and‌‌ reports‌‌to‌‌help‌‌find‌‌bottlenecks‌‌and‌‌future‌‌opportunities‌ ‌ ● Collaborated‌‌with‌‌the‌‌engineering‌‌team‌‌to‌‌work‌‌on‌‌site‌‌speed‌‌leading‌‌to‌‌an‌‌increase‌‌in‌‌conversion‌‌rate‌‌by‌‌25%‌ ‌ ‌ Learny‌ ‌Toronto,‌‌ON‌ ‌ Growth‌‌Marketing‌‌Specialist‌ ‌April‌‌2020‌‌-‌‌April‌‌2021‌ ‌ ● Oversaw‌‌core‌‌growth‌‌strategies‌‌including‌‌advertising,‌‌branding,‌‌PR,‌‌social‌‌media‌‌and‌‌content‌‌marketing‌‌which‌‌ resulted‌‌in‌‌10000+‌‌new‌‌users‌‌in‌‌10‌‌months‌‌of‌‌operation‌‌while‌‌reducing‌‌acquisition‌‌costs‌‌by‌‌40%‌ ‌ ● Led‌‌two‌‌projects‌‌for‌‌growth‌‌rate‌‌and‌‌retention‌‌ ‌ ● Created‌‌the‌‌social‌‌marketing‌‌playbook‌‌resulting‌‌in‌‌1243%‌‌growth‌‌on‌‌Facebook‌‌&‌‌Instagram‌‌ ‌ ‌ OneTap‌ ‌Toronto,‌‌ON‌ ‌ Growth‌‌Marketing‌‌Associate‌‌ ‌April‌‌2020‌‌–‌‌November‌‌2020‌ ‌ ● Oversaw‌‌marketing‌‌initiatives‌‌from‌‌top‌‌of‌‌the‌‌funnel‌‌to‌‌bottom‌‌of‌‌the‌‌funnel‌ ‌ ● Applied‌‌various‌‌strategies‌‌that‌‌were‌‌responsible‌‌for‌‌closing‌‌15+‌‌B2B‌‌clients‌ ‌ ● Analyzed‌ ‌past‌ ‌company‌ ‌metrics‌ ‌that‌ ‌helped‌ ‌determine‌ ‌KPIs‌ ‌which‌ ‌ultimately‌ ‌helped‌‌cut‌‌marketing‌‌costs‌‌by‌‌ 60%‌‌ ‌ ‌ Amazon‌ ‌Toronto,‌‌ON‌ ‌ Amazon‌‌Prime‌‌Account‌‌Manager‌‌ ‌September‌‌2019‌‌–‌‌September‌‌2020‌ ‌ ● Initiated‌‌weekly‌‌on-campus‌‌events‌‌and‌‌pitched‌‌Amazon‌‌Prime‌‌Student‌‌to‌‌2200+‌‌event‌‌attendees‌ ‌ ● Surpassed‌‌bi-weekly‌‌interaction‌‌goals‌‌of‌‌650‌‌interactions‌‌and‌‌2000+‌‌engagements‌‌on‌‌Social‌‌Media‌‌campaigns‌ ‌ ‌ LEADERSHIP‌‌EXPERIENCE‌ ‌ Noble‌‌Society‌‌ ‌Vancouver,‌‌BC‌ ‌ Project‌‌Founder‌ ‌October‌‌2021‌‌–‌‌Present‌ ‌ ● Scoped‌ ‌and‌‌created‌‌an‌‌NFT‌‌project‌‌leading‌‌4‌‌team‌‌members,‌‌resulting‌‌in‌‌3500+‌‌Twitter‌‌followers‌‌and‌‌3000+‌‌ Discord‌‌community‌‌members‌‌ ‌ ● Revamped‌‌the‌‌growth‌‌playbook‌‌which‌‌resulted‌‌in‌‌a‌‌190%‌‌increase‌‌in‌‌community‌‌members‌‌3‌‌weeks‌ ‌ ‌ Stone‌‌Soup‌‌Network‌‌(SSN)‌ ‌Toronto,‌‌ON‌ ‌ Consultant‌ ‌September‌‌2020‌‌–‌‌April‌‌2021‌ ‌ ● Designed‌‌a‌‌growth‌‌expansion‌‌plan‌‌for‌‌Ward‌‌4‌‌in‌‌Toronto‌‌with‌‌a‌‌Toronto‌‌MP,‌‌MPP‌‌and‌‌identified‌‌novel‌‌ways‌‌to‌‌ promote‌‌engagement,‌‌equity‌‌and‌‌neighborhood‌‌resilience‌‌for‌‌our‌‌client‌ ‌ ‌ EDUCATION‌ ‌ University‌‌of‌‌Toronto‌ Toronto,‌‌ON‌ ‌ Honors‌‌Bachelor‌‌of‌‌Arts,‌‌Social‌‌Sciences‌ Graduation‌‌Date:‌‌June‌‌2021‌ ‌ ● Awards:‌‌Great‌‌Canadian‌‌Sales‌‌Competition‌‌Top‌‌24‌‌(Among‌‌4200+‌‌Students),‌‌Canada’s‌‌Next‌‌Top‌‌Ad‌‌Exec‌‌Top‌‌ 24‌‌(Among‌‌200+‌‌Teams),‌‌District‌‌Authority‌‌Scholarship‌‌ ‌ ‌ SKILLS‌‌&‌‌INTERESTS‌ ‌ Skills:‌‌‌Growth‌‌Strategy‌‌|‌‌Paid‌‌Advertising‌‌|‌‌CRO‌‌|‌‌CRM‌‌|‌‌Canva‌‌|‌‌Market‌‌Research‌‌|‌‌Channel‌‌Management‌‌|‌‌SEM‌ ‌ Interests:‌‌‌Growth‌‌+‌‌Product‌‌Marketing,‌‌Entrepreneurship,‌‌Web3,‌‌Basketball,‌‌Soccer,‌‌Golf,‌‌Judo,‌‌Thrifting,‌‌Piano‌‌ ‌ ‌