SEO and Web Analytics
Name: Roberto Pérez Salazar
Age: 30
Experience: SEO and Web Analyst
Experience: 10 years of creative-analytical
thinking with innovative and custom solutions
to achieve the customer's goals.
Skills and knowledge: Web analysis, Digital
Marketing, SEO, problem analysis and
troubleshooter, client engagement, ranking in
SERPs, complex technical skills.
SEO tools: Ahref, Majestic SEO, Screaming
Frog, Search Console, Google Analytics,
Google Tag Manager, Segment Io, Excel,
Word, Power, Point, Moz, Keyword planner,
word tracker, answer the public, Gtmetrix,
Zapier, Wordpress, Facebook Pixel
Work Experience:
SEO and Web Analyst Tiendaesotericaonline.net 2018 – currently working here half time
and Tatorotistasenlinea.es (know is TarotAlbaramos.com)
Duties’:
∙Find Links to promote the website client marketing (SEO Offsite strategies and
implementation, look at the quality link)
∙ Optimized on all the potential markets for a site. (SEO Onsite )
∙ Managed web server in terms of analysis, structural, and data management.
∙ Worked together with the web development team in
installation, upgrades, configuration, and interfaces and fix other problems.
∙ Performed technical and basic tasks such as data Audit, SEO Audit collection,
and validation set it up against task to improvement.
∙ Carried out market research, Keyword research, semantic research, evaluated the
most effective to find new leads.
∙ Create funnels and tracking conversions.
Examples of Reports and Audits:
SEO Audit Tarotistasenlinea.es
∙https://docs.google.com/document/d/1kOKN-Vt-jY8258ehdYeOwbFHlpUAUHZQNj7Hb6RlpI/edit?usp=sharing
∙ Fixing Structure linking and thing content.
∙ SEO onsite task.
∙ No index content and categorize
∙ Made Internal Link
SEO Content Map and Keywords Research TarotistasEnlinea.es
∙•https://docs.google.com/spreadsheets/d/147vnWSIq-1ScThviummRvQ6WBQON_5kuJU8Zmf-oPA/edit?usp=sharing
SEO Audit Tienda Esotérica Online
∙•https://docs.google.com/document/d/1n4rgZ7agFVM2C7Av5l7BVeE4xInitSrKT3IV7Er64Y/edit?usp=sharing
∙
Send to create the funnel
∙
Fix duplication with pagination
∙
Fix issue with thing content
Duties’ to TiendaesotericaOnline.net
∙https://drive.google.com/open?id=1ZcCzstNC2wjP9fNkruY-dgLXf7ZFtSeevvA2rmOV9z0
∙ Send to create the funnel
SEO offsite Report
∙•https://docs.google.com/spreadsheets/d/1vjMddr8a_Ndvh0U15rPWSliHtRkx4EPvErdpJkF
LfGI/edit?usp=sharing
Goals Accomplish:
∙ Increase traffic in SERPs 700 keywords on top 10 of Google
∙ Improve keyword rankings
∙ Fix duplicate content
∙ Place GTM to work correctly.
∙ Send to create the funnel to track conversations in the website
∙ INS Costa Rica personal learns and understands how to accomplish the rankings in
Google and other engines.
∙
set it up to the social media channel
∙ Create personalize events
SEO and Web Analyst https:Primeideas.com-
Duties’:
∙ Conducted weekly and daily reports on website behavior, user flow, events and
conversions
∙ Fix user experiences on the site with data reports.
∙ Tracking using Google Analytics tools and Google Tag Manager and set it up to the
standard implementation
∙ Consulted on data and marketing strategies with other departments
∙ Performed technical data Audit and SEO audits to know is everything is Ok
∙ Created dashboards from data pulling for presentations for the senior management and
the owner of the company.
∙ Fix errors with data and issues with external JavaScript
∙Solvent question with data top Project Management
∙Do CRO and A/B testing to improve conversions
Older boss:
*SEO Manager: Efrain Valerio-* SEO Manager and Consultant:-
Example of Reports:
Traffic Report and Conversions:
∙•https://docs.google.com/spreadsheets/d/1zX9OaZ34sjZxpNh8JA6R2JuuS07E0pmANOD
W0HBszOI/edit?usp=sharing
Break Down Marketing Reports:
∙https://docs.google.com/spreadsheets/d/1-swrxUrPEnHISGPCMhwG_ff--G8q2uVDFQkE79vWrs/edit?usp=sharing
Goals Accomplish:
∙Google Tag Manager and Google Analytics set it up for standard implementation.
∙Set it up cookies policies
∙Made reports of events in a certain page that the boss asks.
∙Track bounce rate in the form
∙Made A/B testing to look improve conversion
∙Made SEO Audit and recommendation to improve ranking
∙Look at SEO offsite strategies to find more links
∙Record user sessions to find problems with users experience
∙Fix sitemap XML problems
∙Fix 404 in search console
∙Fix issues with third-party tools like Decibel Insight
SEO Consultant Instituto Nacional de Seguros (Insurance Costa
Rica- · Participated in the making of promotional policies. Collected and analyzed
data for the purpose of the market for SEO purpose.
Duties’:
Gave training in SEO and how to accomplish goals and rankings, and know when it is a Good
keyword.
Goals Accomplish:
∙ INS Costa Rica personal learns and understands how to accomplish the rankings in
Google and other engines.
SEO Social Congress 2015 -2015
SEO semantic speaker in Social Congress in Costa Rica.
SEO Online Agency 2014 to 2016
Duties’:
∙ Provided SEO Onsite for clients.
∙ Designed marketing strategies for both the clients and the company.
∙ Offered advice to clients on marketing issues SEO Audit.
∙ Collected and analyzed data for the company.
∙ Managed the marketing strategies team.
∙ Handled clients in the support department.
∙ Conducted detailed keyword research for the clients for their SEO articles.
Other proven Results:
https://drive.google.com/open?id=1HRRT-eS2CGM_ZdkvQe1SOgYeacc8Gfov
Front End Development Accenture Costa Rica-
Duties’:
∙Offered client support services. ·
∙Performed basic tasks such as replying to client’s feedback.
Cover letter
I have more than 10 years experience as S.E.O. and Web Analyst. I have a
creative and analytical mentality to make custom solutions in order to
achieve customers needs. I have rendered my professional services to
different companies such as Startups and some Government Institutions. In
my different jobs, I have gained valuable experience in marketing strategy,
analyzing and solving complex technical problems and I have learned
important skills on client engagement field, and in analytical solutions for
the companies.
Based on my education and professional knowledge, I have much to
contribute to the company for the growth of it.
I currently work for a company, but I can schedule my time for the work you
need. Use Scrum methodology.
My goals are to keep learning and doing what I like to do, in order to make
the company grow and stand out among others. Grow up as a person, and
have the possibility to grow up along with the company
My resume: https://www.linkedin.com/in/roberto88/
I love what I Do is fun and exciting change Google Search results
