Rochelle A Dela Cuesta

Rochelle DELA CUESTA WWW.THEDESIGNERATHEART.COM YOUR CREATIVE PARTNER IN Instagram MARKETING ABOUT ME With a burning passion for all things design-related, I'm constantly attuned to my creative element. Whether it's exploring new color schemes, experimenting with intricate patterns, or playing with textures, I simply can't get enough. As I continued to delve deeper into this dynamic field, I discovered the power of Instagram marketing and decided to incorporate it into my work. Since 2018, I've been lending my expertise to help brands grow their presence on Instagram. By crafting compelling content and implementing strategic marketing tactics, I've helped my clients establish themselves as influential figures within their respective industries. With a focus on building authority and trust amongst their target audience, I'm proud to have played a role in their continued success. CLI ENTS @ellenmorano | Instagram Strategist Certified Pranic Healer | AUG 1, 2020 TO JUL 21, 2021 • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Created Video post • Created IGTV Video @poteydotcom | Instagram Strategist Pots & Plants Accessories | NOV 15, 2019 TO JUN 30, 2021 • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Created Video post • Run Contests and Giveaways • Engaged in the community @the.annastay | Instagram Strategist Home Decor | NOV 15, 2019 TO JUN 30, 2021 • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Created animated IG posts @liderstar_official | Instagram Strategist Glow in the Dark Decor | NOV 15, 2019 TO JUN 30, 2021 • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Created animated IG posts @herogameszone | Instagram Strategist Gothic Shop | NOV 15, 2019 TO JUN 30, 2021 • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Created animated IG posts @dietcheesecakes | Instagram Strategist Healthy Dessert | JAN 18, 2019 TO JUN 10, 2019 • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Engaged in the community Rochelle DELA CUESTA WWW.THEDESIGNERATHEART.COM YOUR CREATIVE PARTNER IN Instagram MARKETING CLI ENTS @thepickyeater | Instagram Strategist Nutritionist, Health Coach & Author | AUG 16, 2018 TO FEB 26, 2019 • Create IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts ••Engaged in the community INSTAGRAM SERVICES • Instagram Strategy Plan @sweetandsassyky | Instagram Strategist • Graphic Design (posts and stories) Beauty & Fashion | JULY 15, 2018 TO SEPT 30, 2019 • Animated Graphics • Created IG post (graphics, captions and targeted hashtags) • Created Video post • Video Creation, Design & Editing (IGTV, Stories, Reels) • Story Highlight Cover Design • Instagram Guides Content Creation • Feedstyling ™️ • Branding (Fonts, Color, Bio Optimization) @iamcarlottascorner | Instagram Strategist Music, Beauty, & Fashion | SEPT 15, 2019 TO OCT 15, 2019 • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Content Curation and Planning @bolldcom | Instagram Strategist • Captivating Captions Rental Property Management | MAR 01, 2018 TO MAY 31, 2018 • Hashtag Research and Targeting • Community Engagement • Scheduling & Posting OTHER SERVICES Content Writing E-mail Marketing via Mailchimp Facebook Marketing Creative Media Creation (E-books, • Created IG post (graphics, captions and targeted hashtags) • Created IG story cover & posts • Created Video post Ellen Morano | Certified Pranic Healer Social Media Manager | AUG 01, 2020 TO JUL 21, 2021 Create posts (graphics, videos, captions and targeted hashtags) for three Social Channels (FB Page, FB Group and IG) Community Engagement Mailchimp Newsletter Creation and scheduling Youtube thumbnail, Presentations, Advertisements, Videos) Interior Design Ideas , Home Inspiration & Architecture | Facebook Group | 850,000 members Moderator | DEC 28, 2019 TO FEB 28, 2023 Approve member requests and posts Delete inappropriate posts and comments Rochelle DELA CUESTA WWW.THEDESIGNERATHEART.COM YOUR CREATIVE PARTNER IN Instagram MARKETING TOOLBOX CLI ENTS Largest Interior Designing Group | Facebook Group | 354,000 members Moderator | DEC 28, 2019 TO PRESENT Approve member requests and posts Delete inappropriate posts and comments Mia Stallard | Actress | Business Coach PRODUCTIVITY Google Suite (Googlesheets, Googledocs, Googleslide, Googlesforms) Trello Slack Notion LastPass GRAPHICS & VIDEO Canva Picmonkey Relaythat Crello Invideo Filmora Lightroom SOCIAL MEDIA Onlypult Hootsuite Buffer Grum Linktree Sociamonials Vaizle OTHERS Mailchimp Bitly Sniply Skype Zoom Loom Virtual Assistant | MAY 10, 2018 TO OCT 31, 2018 Create Graphics for Social Media posts. Post and Schedule. Distribute Opt-in links and mass messaging to social accounts. Facebook Community Management, IG Management, and Email Management Create Opt-in links and Lead Magnet via Leadpages Platform. Create and schedule e-mail campaigns via Mailchimp Platform. Bank Employee | Bank of the Philippine Islands Office-based work | AUG 2004 TO APR 2016 After serving as a Service staff for 8 years, I decided to take on a new challenge and transitioned into an officer position. For the past 3 years, I have been primarily focused on handling branch operations, which involves managing financial aspects such as cash management and ensuring excellent customer service. In my current role, I am responsible for overseeing daily branch operations and ensuring that our customers' needs are met in a timely and efficient manner. I have also implemented several initiatives to improve our branch's efficiency and productivity, including streamlining our cash management processes and introducing new customer service protocols. My experience as both a Service staff and an officer has provided me with a well-rounded perspective on the operations of the company, and I have gained invaluable insights into how to effectively manage a team and provide excellent customer service. Rochelle DELA CUESTA WWW.THEDESIGNERATHEART.COM YOUR CREATIVE PARTNER IN Instagram MARKETING EDUCATION CERTIFIED DIRECT-RESPONSE COPYWRITING SPECIALIST Digital Marketer | Issued March 2020 CERTIFICATION: THE COMPLETE COPYWRITING COURSE Udemy | Completed: March 2020 CERTIFICATION: PERSONAL BRANDING: GET IT RIGHT WITH POWERFUL BRAND DESIGN Udemy | Completed: November 28, 2017 CERTIFICATION: SOCIAL MEDIA MARKETING Social Media Academy | Completed: December 15, 2017 MY PERSONAL BRAND I created my personal brand The Designer at Heart out of my passion for Interior Design. Specifically, I am more inclined on creating Home 3D Visualizations where I let my creativity flow into creating interiors with different color schemes and themes using a software. Then, I got addicted to plants - so I incorporated garden ideas into my 3D Design and also created a brand for my planting journey. I named it 'Plantstrucked' - which is totally brand new and still in the process of growing. Along the way, I got glued to Health and Nutrition; Wellness and Fitness. This led me to launch my brand @healthycookingwithroch and That 40's life. Where I share my healthy cooking and clean eating journey in my 40's. I also share my life and inspire women in their 40's to stay fit and fab by eating healthy, exercising, and practicing self-love everyday. In my own brand, I apply all my skills and creativity in creating influence and attracting my target audience. DIPLOMA OF INTERIOR DESIGN The Interior Design Institute | Completed: January 18, 2020 COLLEGE: BACHELOR OF SCIENCE IN COMMERCE, MAJOR IN MANAGEMENT St Paul University | Completed: March 2002 CONTACT INFO Mobile:- Email:-Website: www.thedesigneratheart.com Instagram: @thedesigneratheart Address: Cainta Rizal, Philippines The Designer at Heart | Website www.thedesigneratheart.com This is my own website which I created from scratch. I created this last 2017 and started with a Hostgator hosting and domain from Namecheap. I customized everything via WordPress. 2020 - I changed my hosting to an affordable one named EasyWP. Both my past and present hosting use WordPress to customize the website, so it is easy for me to transition. I also have in place a Newsletter subscription using Mailchimp. Where, I learned how to create welcome email automation, newsletter campaigns, and landing pages. Click here for >> MY PORTFOLIO