Resume
Rocío Del Río V.
Nationality: Mexican
Residence: Tijuana, Baja California
Age: 33
Marital status: single
Birth Date: 13/08/84
M. Phone -
Email:-Education
Universidad Autonoma de Baja California
Lic. en Ciencias de la Comunicación
Other courses and experiences:
Google Adwords Search Certification-
Google Adwords Fundamentals-
Instituto Boxel Creative Admen 2012
Profile: Bachelor’s degree in communications sciences focused on digital advertising and
marketing. Planning, execution and monitoring of advertising campaigns online and offline.
Development and supervision of content development on several platforms such as video,
online, print ads, etc. Experience on copywriting, development and projects coordination. Media
and providers management.
First Associates August 2017- Oct 2017
Position: Digital Marketing Manager
Activities: PPC Adwords campaigns management for two accounts, planning, monitoring and
optimizing budget, landing pages planning, local and on site SEO improvements, coordination
for production of video ads campaign.
Cosmed Clinic ene 2016 – august 2017
Position: Digital Marketing Coordinator / PPC Specialist
Activities: Adwords Account Manager. Planning, developing and optimizing Google Adwords
Campaigns. Reporting to marketing direction and CEO, campaign expansion planning. Social
Media Manager. Content development for Facebook, FB Ads, Google+ and Youtube updates
SEO optimized. Paid advertising management. Re-marketing and custom audiences
campaigns, audiences segmentation, content and nurturing sequences. SEO. Supervision of
external agency for SEO purposes. On SEO page optimization. Google Analytics Reports.
Google Search Console analysis for content creation opportunities an improvements to the
sites.
Z Networks Group mar 2015 – ene 2016
Position: PPC Google Adwords Specialist
Activities: Developing and monitoring of PPC campaigns on Google Adwords. Research,
Copywriting, Optimization and design of Advertising Campaigns. (Certified) Campaign
management for world-class hotels, dental practice, plastic surgery clinics and surgeons,
printing companies and shuttle services.
Colchonera Berun sept 2013 – oct. 2014
Position: Marketing Manager
Activities: Planning, execution and monitoring of online and offline advertising and promotional
campaigns. Budget management and media planning at a regional level. Monitoring and
supervision of social media, external advertising agency. Negotiation and relationship
management of marketing providers.
Languages
Spanish – Native
English – Advanced
Other data of interest: VISA, Mexican passport.
