ROMWELL FERDINAND F. EDRALIN
461 Poblacion, Plaridel, Bulacan, Philippines
Email:-
Mobile:-
Skype: mooky_flief01
Experienced manager, a leader, SEO Manager/Consultant, SMM, VSEO, and SEM Specialist and Strategist, White Hat SEO, Online Reputation Management, knowledgeable in BPO/KPO/conversion workflow and processes; experienced in handling people and innovating processes; conflict management and change management, ISO (QMS and ISMS), editor, and project management training with six sigma certification
SUMMARY OF QUALIFICATIONS
10+ years experience in SEO, SEM, and SMO with 4 years experience in content management and reputation management
Diverse knowledge in White Hat SEO and staying up to date with the latest developments in the SEO field and strategies – Panda/Penguin, both for on-page and off-page optimization.
Video marketing and optimization.
6 years of experience working in BPO/KPO/Capture & Conversion Company with 3 years experience as senior manager
Reputation Marketing Blueprint and Reputation Kahuna Expert
Project Management Essentials
Knowledgeable in content creation and conversion processes, and able to design effective workflow
Creative thinker and strategic planner
Good exposure in Chicago Manual of Style and excellent knowledge in scientific English
With exposure in hardcopy editing as well as electronic editing with XML output
Ability to communicate with all individuals from all cultural and social backgrounds
Problem solver, logical thinker, and with good computation and analytical skills
Good trainer with strategic training techniques
Knowledgeable in ISO 9001 – Quality Management System and ISO 27001 - ISMS.
TECHNICAL SKILLS
Software: MathType, MS Word, MS Excel, MS PowerPoint
Language: HTML
PROFESSIONAL EXPERIENCE
SEO FREELANCING Aug 2018 - Present
SEO MANAGER Dec 2016-Aug 2018
Small Screen Producers
Maintain the health of our client's website. Implement SEO large scale across a number of assigned clients
Create comprehensive SEO strategy workbook for each client and set it into place for each of our clients (on page/off page/ and content marketing)
Manage the on page/off page strategy for each client. Assign work to staff as appropriate
Create client reports (if the right tools are not available, please find the right tools)
Conduct full website audit and document baselines
Diagnose and provide solutions to complex technical SEO issues
Carry out monthly maintenance for a number of assigned ongoing client accounts, ensuring the efficient day-to-day management of SEO campaigns
Recommend and perform on-site and technical changes and to carry out "hands-on" changes where necessary
SEO PRODUCTION MANAGER Dec 2012-Oct 2016
GetFoundLocal - PageViews
Ensuring all Clients are logged in CRM and assigning tasks to team member
Project Management
Designing and Developing SEO strategies
Link Building campaigns
Local Business Optimization
Google Plus Local/Google Places
Reputation Management
SEO SPECIALIST / VAOct 2014-Jan 2015
Harpal Singh - Zecken Media
Full Site Analysis
Keyword Research
Competitor Analysis
On page optimization for our entire site
Title, Meta Description, Meta Keywords
Header Tag Optimization
Keywords Optimized
SEO SPECIALISTOct 2012-Nov 2014
Eyestar.Ca
Keyword analysis, competitive analysis, on-page optimization
SEO planning and strategy
Rewriting and spinning articles
Offsite promotion
Monthly reporting and analysis
SEO RESEARCH AND DEVELOPMENT MANAGER Aug 2012 – July 2013
BigMouthLocal LLC
Ensuring all Company websites or websites operated by the Company ranked properly on the first page of any or all search engines.
Oversees the activities of the SEO Specialist, Content Team, and Social Media team.
Research and process improvement relating to current SEO trends
Social media management and optimization.
SEO planning and strategy creation.
Training team members.
AD PRODUCTION MANAGER 2012 - 2012
One Hundred Services, Inc. Makati, Philippines
(eyp.ph and juice.ph)
Oversees the activities of the Fulfillment Team to ensure that turned-in contracts get processed and activated within prescribed turnaround time.
Oversees and manages the production and QA of DPC New Media Properties.
Regularly updates reports on turned-in contracts and activated contracts.
Provides solutions to problems that may occur in the process of fulfillment and activation.
Promptly alerts involved teams about possible causes or causes of problems.
Suggests means and ways to improve process of fulfillment and activation.
Ensures that team shall keep complete and accurate information of every contract.
Ensures that files are well-documented and organized for easy reference.
Oversees the QA and maintenance of DPC New Media’s brands, sub-brands and properties.
GROUP MANAGER 2011 - 2012
Innodata Knowledge Services, Inc. Cebu, Philippines
A member of INNODATA group of companies
Group monitoring, supervision, and planning production operations. Handling 4 Team Managers and 250 Production Associates.
Providing administrative and operational support to the project by ensuring that all input files (PDF) are prepared for processing and that all output files are prepared for transmission.
Maintain good communication with the client as well as to staff.
Ensure timely delivery of EPub files.
Planning and Monitoring balance sheets and profit and loss statements, ensuring profitability of the project.
GROUP MANAGER 2010 - 2011
ESS Manufacturing Company, Inc. Makati, Philippines
A member of INNODATA group of companies
Group/cluster monitoring, supervision, and planning production operations.
Providing administrative and operational support to the project by ensuring that all input files are prepared for processing and that all output files are prepared for transmission.
Maintain good communication with the client.
Ensure timely delivery of processed materials.
Monitor balance sheets and profit and loss statements ensuring profitability of the project.
TEAM MANAGER 2008 - 2010
ESS Manufacturing Company, Inc. Makati, Philippines
A member of INNODATA group of companies
Team monitoring, supervision, and planning production operations.
Checking final outputs of editors to ensure accuracy and conformity, same role as managing editor.
Providing administrative and operational support to the project by that ensuring all input files are prepared for processing and that all output files are prepared for transmission.
Maintain good communication with the client.
Ensure timely delivery of processed materials.
Monitor balance sheets and profit and loss statements ensuring profitability of the project.
COPYEDITOR 2005 – 2008
ESS Manufacturing Company, Inc. Makati, Philippines
A member of INNODATA group of companies
Copyedit for correct grammar sense including consistency of capitalization, spelling, and hyphenation.
Correct and edit journal styles, mark-up, and composition as specified in the provided style sheets.
Ensure the authors used standard symbols, names, acceptable nomenclature, and standard forms of bibliographic citations.
FREELANCE – Online
oDesk Freelacer - SEO Expert
Content Marketing – Submission to Web 2.0 sites, Video sites, PR sites, Social Networking sites, etc.
Web Marketing - SEO, Search Engine Optimization, Link Building, Virtual Assistant, Web Research
Transcript Editor - English transcription and editing from digital audio and video into text
EDUCATIONAL BACKGROUND
MASTER IN ARTS IN EDUCATIONAL MANAGEMENT (Undergraduate)2005 – 2007
Polytechnic University of the Philippines - Open UniversityManila, Philippines
BACHELOR IN SCIENCE IN PHYSICS2001 - 2005
Polytechnic University of the PhilippinesManila, Philippines
CERTIFICATIONS
Six Sigma White Belt Certification August 2011
C.P.I. Academy, LLC (www.cpiacademy.com) Online
Lean Six Sigma Certification August 2011
C.P.I. Academy, LLC (www.cpiacademy.com/www.sixsigmaregistry.com) Online
Six Sigma Yellow Belt Certification August 2011
C.P.I. Academy, LLC (www.cpiacademy.com) Online
SEMINARS AND TRAININGS
Leadership Boot Camp
ITD Group – Institute of Training and Development – October 24‑26, 2011
Project Management Essentials Training Course
C.P.I. Academy, LLC
Six Sigma White Belt Training Course
C.P.I. Academy, LLC
Lean Project Management Training Course
C.P.I. Academy, LLC
Yellow Belt Training Course
C.P.I. Academy, LLC
Interviewing Techniques
EMCI – September 2009
Project Management – KPO/BPO
EMCI – October 2009
Customer Service
September 2010
eXtyles Training from American Institute of Physics and Inera, Inc. - Microsoft Word-based editorial and XML production software for publishers
ISO 9001:2008 – Quality Management System
ISO 27001 – ISMS Information Asset Management
RCA – Root Cause Analysis
TRAINOR
Student Reinforcement in Mathematics and Science
PUP College of Science at Nehemiah Standard Academy
Batia, Bocaue, Bulacan
Copyediting Team in Noida, India
Innodata Isogen Pvt. Ltd.
A-14/15, Sector-16, Noida-201301
Uttar Pradesh, India
February to March 2009
