ROSTOM MANAI
Digital Marketing Assistant
-
rostommanai9gmail.com
Sfax, Tunisia
linkedin.com/in/rostommanai/
SKILLS & TOOLS
Conten Creation
Strategy
Klaviyo
Analytics
Canva
Reporting
Hootsuite
Benchmarking
Critical Thinking
Research
Curiosity
Content Calendar
Team Work
EXPERIENCE
Digital Marketing Assistant
07/2021 - Ongoing
Remote (Calif. USA)
Lauren Hurley Creative Agency
Wrote blog posts and press releases
Pitched to media outlets and journalists
Identified content ideas for social media.
Audited the agency's presence on social media and the competition to develop a SWOT analysis with recommendations.
Worked on client's e-commerce store: integrating Google Analytics, managing Shopify apps, researching influencers on Instagram,
TikTok and Youtube, running email campaigns on Klaviyo.
Social Media Community Manager
03/2021 - 06/2021
Remote (Tunisia)
Internship
RIGOULA Organic
Developed and implemented a comprehensive social media strategy to define the company's social media marketing techniques in order
to increase brand awareness and engagement across Facebook, Instagram and Linkedin.
Increased the reach on Facebook by 62% in the first month through launching and managing the social editorial calendar and
performance metrics to ensure the consistency of content, brand voice, and messaging with our social media strategy and
alignment with audience interests.
Grew the engagement rate by 95% in the first month using multiple online tools that include (but are not limited to) Canva, Adobe
Spark and Hootsuite to create and schedule content.
Doubled the number of received messages in the first 2 months by actively contributing to the brand community through
responding to direct messages, and engaging with customer comments and testimonials.
Worked closely with the CEO to set SMART goals and KPIs for social media and was responsible for reporting/analytics (social
insights, listening, search data); utilized this data in order to further refine our actions.
Marketing & Sales Assistant
11/2020 - 03/2021
Remote (Tunisia)
Internship
Ehdili Giftshop
Conducted thorough competitive benchmarking and target audience analysis to understand and communicate the product value
proposition through content on Linkedin which led to initiating multiple conversations with key prospects.
Generated 6 qualified leads in the first week after engaging and developing relationships with prospects on Linkedin via private
messages and comments.
Performed monthly research of potential clients and listed their contact information in an Excel sheet ensuring an efficient
data collection process.
Contributed to developing the strategy of Linkedin outreach and executed it after working closely with the founder to define
goals and KPIs.
Researched and created daily engaging content on Linkedin using content creation and scheduling tools like Canva, Crello, and
Hootsuite following the development of a clear weekly content calendar.
Community Manager
12/2019 - 10/2020
Sfax, Tunisia
Volunteer
Gates Marketing Club
Consistently generated 90-100% booking rate on average over 3 events after developing a social media strategy for marketing
events in college on Facebook and Instagram and reached 26k people with a 200% increase in engagement and a 120% rise in
followers count.
Monitored online conversations on firm social media channels and responded when appropriate.
Created, scheduled, and posted content to social media channels like Facebook and Instagram.
EDUCATION
LANGUAGES
Licentiate in Marketing
English - Fluent
French - Fluent
Arabic - Native
Faculty of Economic Sciences and Management of Sfax
09/2018 - 08/2021
