Rowena Alferez

Rowena Alferez SEO EXPERT | CONTENT/COPYWRITER | SOCIAL MEDIA MANAGER | TEAM LEADER | GRAPHIC DESIGNER | WORDPRESS DEVELOPER | CUSTOMER SERVICE ABOUT MYSELF: Welcome, and thanks for checking my profile! I'm Rowena, a digital marketing expert with a flair for SEO, content writing, social media management, and leadership. With over three years of experience under my belt, I've honed my skills and developed a reputation for crafting winning campaigns that deliver results. As a content writer, I understand the power of words. Whether it's an article, blog post, or social media update, I know how to create compelling and engaging content that resonates with my audience. My messages not only inform but inspire and entertain, making sure that my client's voice is heard loud and clear. As a skilled SEO professional, I have a proven track record of driving website traffic and boosting search engine rankings. My attention to detail and staying up-to-date with the latest trends and best practices have helped me develop successful campaigns that deliver tangible results for my clients. When it comes to social media management, I am a natural at creating content that captivates my target audience. I know how to drive engagement and build a loyal following by creating eye-catching and informative posts. From developing social media campaigns to running ads, I know how to leverage social media to drive business growth. But what truly sets me apart is my ability to lead and inspire teams. As a team leader, I have a reputation for motivating my team to deliver their best work. I know how to delegate tasks, manage resources, and keep everyone on the same page. I take pride in building strong relationships with my team members and mentoring them to develop their own skills and abilities. I've worked on a range of successful campaigns over the years. For instance, I led a team that developed and executed a highly effective SEO strategy for a finance industry client, which led to a 1540% increase in organic search traffic. Additionally, I created a social media campaign that drove a 25% increase in engagement for a client in the health and wellness industry. My content writing has been published in major industry publications and has generated thousands of shares and views. I have experience with various digital marketing tools, including SEMrush, Ahrefs, Majestic, MOZ, Spyfu, Ubersuggest, Canva, ChatGPT, Wordstream, VPN, Google Drive, WordPress, Monday.com, Trello, and more. I'm also certified in SMM, SEO, senior SEO management, Google Ads/affiliate marketing, and WordPress development. If you're seeking a partner who can help your business thrive by creating compelling content, driving traffic, and leading teams to success, then let's chat! I'd love to see how I can help take your business to the next level. Rowena Alferez SEO EXPERT | CONTENT/COPYWRITER | SOCIAL MEDIA MANAGER | TEAM LEADER | GRAPHIC DESIGNER | WORDPRESS DEVELOPER | CUSTOMER SERVICE linkedin.com/in/rowena-alferez myprofile.ph/rowenaalferez live:.cid.6a331dce2e37c818 -Inayawan, Cebu City 6000 PH EDUCATION BS ARCHITECTURE Cebu Institute of Technology University | 2018 - 2019 TECHNICAL DRAFTING NC II TESDA Talisay Cebu | 2010 - 2011 PORTFOLIO SEO https://drive.google.com/drive/folders/1H7 QuDIdtrYulJkZrmID4t23gIek22Z9T GRAPHIC DESIGN https://drive.google.com/drive/folders/1K WHZJ5Ck69lyfTL4CbV7MSmoe3Y9OSfX CONTENT WRITING https://drive.google.com/drive/folders/1nil vIzdW8i9Ta2DooUzN1KJPumL_vtP5 TOOLS & APPS WordPress CPanel Elementor Pro Yoast SEO Nitro pack Schema ChatGPT MOZ Majestic Semrush Ahrefs Ubersuggest Nightwatch.io Wordcounter Wordstream Bright Local Local Falcon Google Docs Google Sheets Google Slides Google Analytics Google Search Console Keyword Hero Screaming Frog Geo imgr Gologin Jasper.AI WordAI Quetext VPN Canva CERTIFICATES SMM SEO SENIOR SEO MANAGER GOOGLE ADS/AFFILIATE WORDPRESS DEV Rowena Alferez SEO EXPERT | CONTENT/COPYWRITER | SOCIAL MEDIA MANAGER | TEAM LEADER | GRAPHIC DESIGNER | WORDPRESS DEVELOPER | CUSTOMER SERVICE SOME OF MY SKILLS CONTENT | COPYWRITER SEO knowledge Excellent research skills Strong writing skills Attention to detail Proficient in content management systems Creative thinking Time management Adaptability to different niches and industries Proficient in keyword research Ability to write for different platforms (blog, social media, email, etc.) Content strategy Ability to write compelling headlines and CTAs TEAM LEADER Leadership Communication Organization Time management Teamwork Delegation Conflict resolution Problem-solving Decision-making Coaching/mentoring Adaptability Critical thinking Attention to detail Strategic planning Performance management SEO SOCIAL MEDIA MANAGER Keyword Research On-Page Optimization Link Building Analytics Content Strategy User Experience Mobile Optimization Local SEO E-commerce SEO Competitive Analysis Technical SEO Video Optimization Voice Search Optimization Conversion Rate Optimization Google My Business A/B Testing SEMrush/MOZ Expertise CUSTOMER SERVICE Communication Skills Interpersonal Skills Active Listening Problem Solving Patience Time Management Adaptability Customer Focus Empathy Positive Attitude Conflict Resolution Multitasking Attention to Detail Teamwork Computer Literacy Social Media Strategy Content Creation Audience Engagement Social Media Analytics Brand Management Paid Social Advertising Influencer Marketing Customer Service Graphic Design Video Production Community Management Email Marketing Project Management Crisis Management Data Analysis Trend Analysis Public Relations GRAPHIC DESIGNER Creativity Typography Attention to Detail Conceptual Thinking Design Thinking Color Theory Layout and Design Collaboration Branding Problem Solving Visual Storytelling Print Production Web Design Photography UX/UI Design Rowena Alferez SEO EXPERT | CONTENT/COPYWRITER | SOCIAL MEDIA MANAGER | TEAM LEADER | GRAPHIC DESIGNER | WORDPRESS DEVELOPER | CUSTOMER SERVICE MY WORK EXPERIENCE SEO & CONTENT MANAGER YellowStone Enterprise LLC Nov 2022 - Present As an SEO for a real estate company, my job is to ensure that our company's online presence is optimized for maximum visibility and engagement. Here are some of my specific responsibilities: Through our targeted campaigns in the real estate niche, we were able to achieve significant growth for my client's website. By conducting thorough keyword research and competitor analysis, we were able to optimize the client's content for target keywords and implement a solid backlink strategy. This resulted in a significant increase in organic search traffic, with the client's website receiving double or even triple the number of organic visitors per month. We also created high-quality email campaigns that were personalized and segmented, resulting in a significant increase in conversions. The client's email conversion rate increased from 1% to 2% after 3 months of targeted campaigns and A/B testing. By creating and sharing visually appealing content on social media, we were able to increase engagement on the client's social media accounts. The client's average number of likes and shares per post grew from 10 likes and 2 shares to 50 likes and 10 shares per post. Our effective PPC campaigns were targeted and optimized, resulting in a significant increase in conversions. The client's conversion rate increased from 20% after 2 months of optimization. Finally, we implemented a strong guest post and link-building strategy, resulting in a significant improvement in the client's backlink profile. The client's backlink profile grew from 50 low-quality backlinks to 100 or more high-quality backlinks from authoritative sites. Overall, our targeted campaigns in the real estate niche were able to achieve significant growth for our client's website, resulting in increased traffic, engagement, and conversions. SEO PROJECT MANAGER United Local SEO Feb 2022 - Oct 2022 As the lead for the lead generation site team for multiple clients on the digital marketing platform, my job responsibilities include: Keyword research: Conduct thorough research and analysis of keywords in the real estate niche to optimize the content on our clients' websites for better search engine rankings and lead generation. Competitor analysis: Studying the competition and identifying areas where we can gain an edge in lead generation, SEO, and content marketing. Website management: Overseeing the management of our client's websites to ensure they are optimized for lead generation, with engaging content and high-converting landing pages. Social media management: Monitoring and managing our clients' social media accounts to maintain a consistent brand voice and engage with potential leads. Campaign management: Developing and implementing targeted campaigns that are designed to increase lead generation and improve brand awareness for our clients. Daily progress reporting: Keeping track of the progress of all campaigns and providing detailed reports to our CEO and clients on a daily basis. Deliverable Management: Ensuring all deliverables are completed on time and to a high standard, and sending them through email to the CEO, whom I manage 11 VAs. COPYWRITER Systemized Bookkeeping | Project Base September 2022 - October 2022 Conducting research on various finance and law topics to create engaging and informative content for clients' blogs, newsletters, and social media posts Collaborating with clients to understand their brand voice, target audience, and content goals Writing and editing blog posts that are optimized for search engines and promote the client's services or products Crafting newsletters that provide valuable information to subscribers and encourage engagement and conversion Developing social media content that resonates with the client's audience and promotes their brand Keeping up-to-date with industry trends and changes in finance and law regulations to ensure content is accurate and relevant CONTENT WRITER | COPYWRITER | SOCIAL MEDIA MANAGER 3Two1 Drinks | Project Base August 2022 - December 2022 Content Writer Responsibilities: Conduct keyword research and competitor analysis to identify high-value topics to target Write high-quality, engaging blog posts on topics related to liquor and cocktails Create content guidelines and briefs for other writers to ensure a consistent brand voice and style Edit and proofread content to ensure it meets the brand's quality standards Optimize content for SEO to improve search engine rankings Copywriter Responsibilities: Write compelling copy for product descriptions and other sales materials on the Shopify website and other e-commerce platforms Create email marketing campaigns to promote new products or special offers Write persuasive ad copy for PPC campaigns on Facebook and other social media platforms Develop messaging and branding guidelines to ensure consistency across all marketing materials Social Media Manager Responsibilities: Schedule social media posts using a meta business suite to ensure consistent posting and branding across all platforms Create and edit reels to showcase the products in a visually appealing way Manage the company's Facebook and Instagram accounts, responding to comments and messages in a timely manner Monitor social media engagement and track key metrics to determine the success of different campaigns Manage the company's Shopify website and other e-commerce platforms to ensure they are updated and optimized for conversions. These job responsibilities require a strong understanding of both the liquor and cocktails industry and effective content marketing strategies. By executing these responsibilities effectively, the content writer, copywriter, and social media manager can help the website drive more traffic and increase conversions. WRITER - PRODUCT DESCRIPTION Really Resourceful UK | Project Base June 2022 - August 2022 Create product descriptions for the client's WordPress website: As part of this role, I would be responsible for writing detailed and engaging product descriptions for the client's website. This would involve researching the various dog and cat food brands that the client sells and highlighting the key features and benefits of each product. It would also involve writing in a way that is SEO-friendly and engaging for the website's visitors. Conduct diligent research on dog foods and cat foods: In order to write effective product descriptions, I would need to conduct thorough research on the different dog and cat food brands that the client sells. This would involve looking into the ingredients, nutritional value, and other important factors that pet owners might consider when selecting food for their furry friends. Identify the best brands, such as Naturo, Pedigree, IAMS, Wellness, Royal Canin, Cesar, Naturals, Organic, and many more: Through my research, I would identify the best brands of dog and cat food that the client should be offering on their website. This would involve looking at factors like quality, popularity, and price, and selecting brands that are likely to be popular among the client's target market. Create product descriptions through eBay and Amazon: In addition to creating product descriptions for the client's WordPress website, I would also create descriptions for the client's eBay and Amazon listings. This would involve adapting the product descriptions to fit the specific requirements and formatting of each platform, while still maintaining a consistent brand voice and message across all channels. SEO | CONTENT WRITER EXPERT Big Catch Digital Marketing March 2020 - June 2022 Collaborating with the Content Manager and SEO team to create a comprehensive content strategy that aligns with the overall marketing goals. Creating templates and guidelines for content pieces that ensure consistency and quality across all content pieces. Conducting keyword research and optimization for all content pieces, and working with the SEO team to ensure that all pieces are optimized for search engines. Writing high-quality content pieces that engage the target audience and align with the brand's messaging and tone. Guiding and mentoring Assistant Content Specialists in writing techniques and CMT writing guidelines. Working collaboratively with team members from different departments, such as the design and SEO teams, to ensure that all content pieces are effective and aligned with the overall marketing goals. SEO SUPPORT ANALYST Veteran Garage Door Repair Apr 2021 - Nov 2021 As an SEO specialist, my job is to provide consistent support to my client's websites to ensure they are optimized for search engines. I take pride in my ability to conduct thorough research, analyze the competition, and create optimized content that helps improve their ranking on search engine results pages. Below are some of my specific job responsibilities: Conducted thorough SEO research on the Veteran Garage Door Repair website, which included analyzing the website's current performance, identifying areas for improvement, and creating a strategic plan to boost its search engine ranking. Performed competitor analysis to identify the strengths and weaknesses of other garage door repair companies' SEO strategies. This helped me develop a unique SEO approach for my client that would set them apart from their competitors. Creating SEO-optimized content: This is where the rubber meets the road, as they say. I work with the client to create content that is optimized for search engines and includes the right keywords and phrases to help improve their ranking on search results pages. This content can take many forms, including blog posts, services they offer, and more. Regularly updating our website with fresh content, and ensuring that all of our efforts are aligned with our overarching goals. Launched a paid search campaign that focused on increasing lead generation for my client. Within the first six months of the campaign, we were able to achieve a 115% increase in leads generated through the website. Overhauled this website for a garage door services sales niche. The result was this website achieved high search rankings and attracted new clients from referrals. Ranked the organization number one on Google for highly-respected search terms related to garage door repairs, replacement, and installation services. This achievement helped to establish my client as a top player in the garage door services industry. SEO SUPPORT ANALYST Argyle Roofing Services Aug 2020 - Jan 2021 As an experienced SEO specialist, I have provided consistent support to my client's websites and have played a pivotal role in ensuring that their online presence is strong and optimized for search engines. Some of my key responsibilities include: Conducting comprehensive SEO research and competitor analysis to identify areas for improvement and potential opportunities for my client's websites. Creating high-quality, SEO-optimized content that resonates with the target audience and drives organic traffic to the website. Implementing on-page and off-page optimization strategies to improve the website's visibility, including but not limited to keyword research, meta tags optimization, link building, and social media marketing. Monitoring and analyzing website performance using various tools and techniques, and providing actionable insights and recommendations to improve website performance. Some of my notable achievements include: By conducting extensive SEO research and analysis, I was able to identify key areas for improvement in the website's content and structure. I created optimized content that resulted in higher search engine rankings and increased traffic to the website. Paid search campaign: I launched a highly successful paid search campaign for a client that resulted in a 200% increase in lead generation within the first six months. By utilizing targeted keywords and compelling ad copy, I was able to drive highquality leads to the website. Roofing services website: I completely overhauled the website for a roofing services sales niche and implemented targeted SEO strategies that resulted in the website ranking number one on Google for highly-respected search terms related to roofing repair, replacement, and installation services. The website also gained several new clients from referrals. FRAUD CLAIMS & PREVENTION SPECIALIST JP Morgan Chase & Co. June 2018 - October 2022 As a customer service representative at JP Morgan Chase, my job responsibilities were multifaceted and demanding. I was tasked with handling a high volume of customer calls on a daily basis while also ensuring that all claims were filed accurately and efficiently through Reg-e claims. My dedication to providing top-notch customer service resulted in my achieving the 1st rank of all JP Morgan Chase employees in terms of an Average Handling Time of less than 350 seconds while serving 60-75 customers per day. Due to my exceptional performance, I was transitioned to the Online Claims department where I dealt with fraudulent online transactions for a year. Later on, I was trained to become a check forgery specialist, responsible for detecting whether or not checks were valid. This role required me to have a keen eye for detail, as well as the ability to think critically and make quick decisions to prevent financial losses. Throughout my tenure at JP Morgan Chase, I was given the opportunity to take on various leadership roles. I was able to have an off-the-phone schedule so that I could listen and coach my teammates, and was later trained to become a peer coach. This position allowed me to mentor and train my peers to improve their performance, and ultimately led to my being promoted to a team leader position. As a team leader, I was responsible for ensuring the performance of my team. This included: Monitoring the performance of the team and ensuring that they meet or exceed their targets and goals Conducting regular coaching sessions with team members to identify areas for improvement and provide guidance on how to achieve them Providing support and guidance to team members to help them resolve complex customer issues Developing and implementing strategies to improve customer service levels and reduce customer complaints Conducting regular team meetings to discuss performance and identify opportunities for improvement Collaborating with other team leaders to identify best practices and share knowledge Providing feedback to management on trends and issues that are affecting the team's performance Assisting with the hiring and training of new team members Acting as a liaison between the team and management to ensure that communication flows smoothly and issues are addressed in a timely manner Encouraging and motivating team members to achieve their goals and perform at their best. Overall, my experience at JP Morgan Chase allowed me to develop a wide range of skills and take on various challenging roles. I am proud to have been able to contribute to the success of the company and provide exceptional service to customers. EBAY CUSTOMER SERVICE REPRESENTATITVE Eperformax Oct 2014 - Apr 2018 As a former eBay customer service representative, I have had the opportunity to work in various departments, allowing me to acquire different skills and knowledge in the ecommerce industry. Here are my job responsibilities, broken down into bullet points: Filing Claims for Buyers with eBay Buyer Protection Program: Assisted buyers in filing claims for items not delivered, not as described, or for returns to sellers. Ensured timely and accurate processing of claims to provide resolution to the buyer's concern. Selling and Billing Analyst: Helped sellers in managing their online transactions by providing support on their store, listing, and billing inquiries. Assisted in resolving seller disputes and worked to improve their feedback ratings. Conducted keyword research to optimize product listing and boost sales. eBay Australia Email Queue Specialist: Cleared 50 emails daily from eBay Australia's email queue. Provided email support to eBay customers, helping them with their inquiries and concerns. Subject Matter Expert: Became a subject matter expert in the selling and billing department due to my extensive knowledge and experience. Assisted trainees with their product and resolution inquiries and concerns. eBay Resolution Analyst: Resolved disputes for both sellers and buyers in the eBay resolution center. Ensured that resolutions are aligned with eBay's policies and guidelines. Top Employee Performer: Consistently recognized as a top employee performer and received quarterly recognition for my excellent performance and dedication to my job. Overall, my experience as an eBay customer service representative has equipped me with a diverse set of skills that make me a valuable asset to any organization in the ecommerce industry. SELF-DEVELOPMENT "Self-Development is a lifelong process." I am actively enhancing my performance in all aspects of my life. I am pursuing personal growth through enhancing my abilities, skills, competences and understanding. It is the primary element I use to strive for self-fulfillment and actively to reach my maximum potential. MY SELF-DEVELOPMENT BOOKS Books recommendations and materials that impacts on my learning and self-assessment.