SADANANDA
ADIGA
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INFO
ACCOMPLISHMENTS
Name
Sadananda Adiga
Executed a successful migration from HP Teamsite to Adobe Experience Manager
AEM of 14000+ pages for the redesign of VMware.com - the Company website from
Jan 2016 to July 2016 communicating project milestones and deadlines across
multiple and global business units, providing guidance on technical aspects of the
project being the CMS expert.
Profession
Sr. Digital Designer
Website
https://www.design3edge.com
Planned and executed successful VMworld 2017 event, including project
manifestation until launch of vmworld.com pages for both US and Europe from June
2017 to September 2017.
Designed and developed templates for company internal microsites.
Collaborated with internal team articulating creative ideas to ensure graphic
solutions were consistent with brand and style guidelines.
WORK EXPERIENCE
Sr. Digital Designer
DDB Group Australia / Mar 2018 – Till Date
SKILLS
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Technology
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AEM
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WordPress
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Drupal
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HTML/CSS
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JavaScript
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Adobe Illustrator
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Sketch
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Adobe Indesign
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InVision
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Adobe Photoshop
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Axure
Individual
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Creativity
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Responsibility
Responsive Web Design
Innovative
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Productive
User Acceptance Testing
Collaborative Leadership and
Management
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Responsible to create web, email, mobile and other digital assets
Responsible for the timely and on-budget delivery of multiple branded digital
communications as per the agency delivery processes and quality standards
Responsible for managing the production process throughout the project lifecycle,
managing the relationship with internal and external stakeholders at all levels
Ensure full cycle of digital production and manage projects end-to-end - from brief to
delivery and QA
Analyse and report on results and provide insights and best practices with the
broader team
Sr. Digital Designer
VMware / NOV 2013 – DEC 2017
Responsible for management of the full project lifecycle for all web projects and
maintenance for all VMworld and microsite projects. Led and managed Social
Publishing Team / Banner Design Team for five of the VMware Social accounts. Acted
as the liaison between the Web Production group (technical) and the Web Marketing
Managers (non-technical stakeholders), monitored SLA compliance and drove
strategic process improvements within the Web Production team.
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Ensure all brand standards are executed across all digital channels
Managed offshore and local web production teams on the day to day
maintenance and launch activities of 100+ VMworld.com pages using AEM and
JIRA
Designed Banner Ads for the paid campaigns on the Social Accounts
Developed wireframes, interface mockups and page prototypes for microsites
Experience with the Agile environment
Created, edited and collaborated design and production of a broad range of
graphics and multimedia
Trained, managed and guided contractors/junior team members to ensure
timely product launches and meet deadlines
Expert in AEM content assembly and CMS template management
SADANANDA
ADIGA
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CERTIFICATIONS
EXPERIENCE CONTINUED
Adobe Analytics
Sr. Web Designer
Oracle / SEP 2010 – OCT 2013
Market Motive:
Conversion Optimization
Trained Practitioner
Display Advertising Trained
Practitioner
Email Marketing Practitioner
SEO Trained Practitioner
Web Analytics Trained
Practitioner
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Creative Designer
Cyquent Infotech / JAN 2009 – SEP 2010
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LANGUAGES
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English
Professional
Kannada
Motherlanguage
Created many HTML master pages for the oracle one e-book
Developed event and email templates library using frontend framework
Responsible for designing Infographics for all the internal projects
Coded HTML campaign landing pages as and when required
Created PSD mockups for the newsletters and landing pages
Created Twiki pages for the internal knowledge base repository
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Worked on MicroStrategy Dashboard UI Designs
Worked with designing of websites, ads, brochures etc.
Designed company portfolio Cyquent.com
Created assets for website, designed printed marketing materials
Designed Brochures, Case Studies, Catalogues, Handouts, Cover Letters
Web Designer
Intechsys / AUG 2008 – DEC 2009
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Designed cafe.admanya.com, admanya.com, brightwaysonline.com,
livinghope.org.in, nabilabousamra.com, mixxtalents.com
Worked with designing websites, ads, brochures etc
Designed Admin Panel for cafe.admanya.com
AWARDS
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Oracle Deep Dive Champion
Award for Best Performance
in FY 2012
Web Designer
AGG Infosolutions / MAY 2007 – JUL 2008
HOBBY
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Cricket
Snooker
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Developed and Designed www.agg.edu.in and www.aggdance.com websites
using Flash and HTML
Designed Ads, brochures, catalogs for AGG Trust
Daily updates on the websites as and when required
EDUCATION
Sketching
Listening to Podcasts
Bachelor’s of Engineering in Information Science, 2006
PORTFOLIO
http://www.design3edge.com
Designed and developed the web design blog using WordPress platform.
Created 300+ designs including Icons, Banners, Facebook Cover Designs,
Brochures, Flyers, Resumes, Business Cards, Web Templates, Email Templates,
UI Kits using Adobe CC and Sketch App
