Sajid Haleem

Sajid haleem  -  -In: linkedin.com/in/sajid-haleem sajid.haleem Objective As a family man and an organized and innovative marketing professional, my earnest endeavor is to develop and nurture my career in the digital space of marketing. I intend to do so by using my extensive marketing abilities and aspiration to achieve what is needed of me. With over 5 years holding a revel position as a digital marketer, I look forward to a position which makes use of my competencies and experience ensuring I become an invaluable asset to the organization and my network. Summary 5+ Years of Digital Marketing Experience working with C & D level Executives, in addition to various collaboration with Certified Marketing and Analytics specialist from the Industry Leaders like, Google, HubSpot, Act-On, CRM and many more Excellent communication and presentation skills; confident public speaker. Social media and technology management specialist, with key strengths in network management as well as in the use of popular social media platforms (Instagram, Twitter, Facebook) for event planning, marketing and promotions During tenure, increased email list by over 85% through partnerships with industries like Travel & Hospitality, Healthcare etc. Increased average open rates by 19% and CTR by 140% by revamping the email communications strategy, design and copy. Outstanding customer service and sales skills, with solid networking experience as well as the ability to build strong, cooperative and productive relationships with clients, coworkers, suppliers and supervisors at every level Solid management, leadership and teamwork skills, with sales, recruitment and team building experience; a skilled management negotiator who is diplomatic, readily adaptable and able to work effectively in changing or fast-paced environments; a critical thinker with excellent analytical skills Skills 3 Certification Analytics, Digital Garage (Google) and Digital Marketing Certification (Udemy), 4 Certifications (Hubspot) Marketing Software, Inbound Marketing, Email Marketing and Content Marketing. In depth proficiency with all Windows and Microsoft office products. Civil Soft (HR Payroll and finance system), Fidelio (Hospitality Software), Microsoft Dynamic CRM, Salesforce CRM, Act-On Marketing Automation, Mail Chimp, HubSpot, Hootsuite, Buffer. Adobe (Photoshop, InDesign, PDF Writer), SnagIt, Canva, Adobe Premier Pro, After Effects and other image editing and video editing software’s Typing Speed Level: 40 WPM Area of expertise Marketing Communications Lead Generation Web Analytics Social Media Image Creation Mobile Marketing Online Marketing Database Marketing Marketing Research Marketing Strategy Social Media Marketing Digital Marketing Sales support material Video Marketing Email communications Data management Content Creation Brand Building Customer Engagement education Masters in Business Administration (MBA) – Marketing Dec 2018 National Collage of Business Administration & Economics, Lahore - Pakistan Experience OZ. Digital Consulting, Lahore, PK Jan 2019 – Present AAJ Technologies re-branded Sr. Marketing Coordinator Responsibilities: Leads the design of all Act-On assets, ensuring each asset adheres to the company’ brand standards. Coordinates companywide marketing campaign activities. Creates Marketing Campaigns in Microsoft CRM and coordinates lead tracking Facilitates email list clean-up efforts with internal CRM team Holds other employees accountable for assigned tasks and responsibilities Leads social media outreach, including sharing content and responding to inquiries. Manages social media monitoring/reporting efforts, including collecting, analyzing, and summarizing data Supports Marketing event promotional efforts Maintains Marketing department’s SharePoint-based Marketing Portal Supports the company’s online strategy effort — social, web, etc. Creates, edits, and optimizes content from the Marketing department to ensure materials are supportive of and consistent with marketing strategies. Consistently focuses on fixing communication and process inefficiencies. Supports the company’s goals by accepting ownership for completion of new and different requests. Tasks mentioned in AAJ Technologies profile AAJ Technologies, Lahore, PK Aug 2015 – Dec 2018 Marketing Coordinator Responsibilities: Create, deliver, edit, and optimize marketing materials. Supervise social media outreach. Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail. Develop marketing communications campaigns. Create thought leadership materials. Research media coverage and industry trends. Conduct extensive media outreach. Monitor marketing mailing lists based on company’s buyer persona and work on ways to improve list quality and highlight opportunities to segment lists, with highly persuasive creative/offers driven by customer insight Set up and monitor email triggers. Manage lifecycle emails including workflow, reporting and analysis Help drive marketing database growth through various tactics, improve data hygiene. Partner with Dynamic CRM team on testing strategy to improve Leads & Contact database. Regularly review best practices to improve email deliverability and KPIs. Monitor deliverability identify issues and recommend actions to improve inbox placement rate. Provide regular list pulls in a timely manner to support the email calendar, including segmented lists. Import and Export data from/to 3rd party application as needed. Log & monitor any bugs in the email marketing program and effectively resolve the issues by working closely to fix or improve any issue. Able to code and deploy emails, pull relevant links and add tracking codes on all email, as back-up support Monitor competitor emails and any other duties as assigned by Director Marketing. Coordinate flow of information and communication and disseminate it according to plan/strategy. Support community development and engagement initiatives across all direct to fan channels Assist in planning/implementation of content initiatives Manage creation and coordination of markets assets for site and socials Develop, execute and maintain email campaigns that drive revenue growth across our brands through retention, cross-sell and up-sell Efficiently design a wide variety and high volume of emails (and digital assets) in Photoshop, hand-code in HTML/CSS, and execute to target groups using a sophisticated email marketing solution and other digital marketing platforms Manage the creation, scheduling, and deployment of all email campaigns including copywriting and proofreading for emails Develop emails and landing page layouts that are mobile responsive and user-friendly, and test renderings across multiple email clients and ISPs Monitor and assist with website copy to support current campaigns and strategic priorities working within brand guidelines Manage digital marketing calendar and member communication touch points, prioritizing campaigns based on revenue potential and overall corporate strategy, as well as resource allocation Design and execute tests that support key hypotheses and deliver actionable learnings that contribute to business growth, based on data from executed emails and email marketing best practices Ensure persuasive CTAs and tracking mechanisms (e.g., came from codes) are included as needed Analyze and communicate campaign results to develop internal and external best practices Collaborate with departments across the organization to support member communication objectives Special projects as business dictates AAJ Technologies, Lahore, PK Aug 2014 – Aug 2015 Business Development Associate Industry: Enterprise Mobility Responsibilities: Prospecting for potential new clients and turn this into increased business Calling appropriately within the given market or geographic area to ensure a robust pipeline of opportunities (Florida) Identify potential clients and the decision makers within their organizations Research and build relationships with new clients Set up meeting between client decisions makers ISI Federal (Freelance) Jul 2013 – Jan 2014 Business Development Executive Industry: Contracting for US Govt. Solutions Responsibilities: To establish contact with Potential Government contracting officers Responsible for engaging the lead by introducing them to the goods and/or services of the company on behalf of who we are calling To set up a call or meeting between the potential customer and the CEO Monitoring and maintaining leads provided to the appointment setters via the CRM (Infusion soft) Additionally, meeting quotas for set appointments CureMD, Lahore, PK Mar 2011 – Jun 2013 Senior Application Analyst Industry: Business Support Responsibilities: Managing application support for 15 Medical practices Implementation of application and data migration which included assessment of current practice workflow, planning and monitoring current workflows, stimulating requirements by clients, organization requirements depending on their specialty, translating and simplifying requirements, requirements management and communication, requirements analysis) Trouble shooting (Desktop, Laptop, Wireless Connections), Internet connectivity related issues, VPN (SQL) Troubleshoot general desktop / Laptop issues on Call and Remote Troubleshoot Printer, Scanner and other peripheral issues Troubleshoot on Virus, Spyware, System Performance issues Troubleshoot Operating system updates and configuration modification Implement tools for remote management and Virus detection Up selling Operating Systems: Windows 8, Windows 7 and Windows XP Software: Support for all major Software including Norton, Microsoft Office Networking: Routers and Small home and office networks Troubleshoot client concerns, educate clients on proper use of the software/hardware, and champion critical issues throughout the company Serve as the primary client contact during daily phone support, monitor and follow-up on issues, and work through all client issues in a timely and efficient manner Document all reported problems and resolutions in call tracking system in a manner that programmers, QA analysts, and other customer support specialists can further analyze and learn from these issues Responsible for integration of various medical equipment with application and various administrative and middle management tasks The Resource Group, Lahore, PK Aug 2007 – Nov 2010 Customer Service Executive Industry: Customer Service Responsibilities: Received customers' requests by telephone or email, analyzes requests, and provides information requested or ascertains the best solution for the problems Analyze and corrects records, and adjusts errors Searched company records under ZIP code, name, and account number, etc., using in house application Traced status of orders through various portals Resolved customer questions related to orders, takes orders as needed Create orders, or send out requests for mails catalog, samples, price quotations, and similar data to customer, as required Responded to customers' requests via telephone or mail, with regards to their queries Contacted customers to ascertain data omitted on orders Have knowledge of product line, prices, delivery time, drop ship items, various marketing promotional services, and similar data, as required Prepared and forwards preliminary paperwork to Returns and Replacements on problem orders and gifts not received. Assisted in Returns and Replacements as needed Performed other allied duties as assigned by supervisor