Samy Ouedraogo

Samy Ouedraogo PPC Consultant Relevant Experience Summary “If you torture the data long enough, it will confess. – Ronald H.Coase” Detailed experience on following pages Creative, natural problem-solver, driven by analytics. Paid Search marketing. Connecting the right services with the right leads in various industries (ecommerce, insurance, dating, DNA ancestry, crowdfunding, adult toys…etc.). Languages: Native French, Fluent English, Fluent Tunisian Arabic, Baby Polish, Conversational Klingon (not really) 2013 – 2014 B3W Group, Malta Web Copywriter, Online Gambling 2015 – Present Mindgym, France, Malta Pay per Click advertising Freelancer Crafting attention-grabbing emails and social posts, plus blog farming +400 posts helped improve brand awareness and games’ positioning. 2011 – 2013 RTFX, Malta Education Social Media Manager, Forex Trading Increased registrations by +58% in my first quarter. Reached top 3 SERPs for 3 major keywords after writing 180 articles in French and English. 2007 - 2008 Master II Financial Accounting Université de Reims 2006 - 2007 Master I Business Law Université Aix-Marseille III Philosophy “If you can’t explain it “The thing you own end up owning simply, you don’t understand it well enough - you – Tyler Durden” Einstein” Achievements Skills Goo g le A n al y tic s 2016 Google Partners AdWords Search Certified Gr a phi c De s i g n Goo g le A d Wo rds MS O ff ic e 2010 Colleague the most fun to work with BetClic’s Customer Service department Interests Co nn ec ti n g D ots --French citizen. Nadodrze, Wroclaw. Detailed Experience Pay per click advertising freelancer (April 2015 – Present Day)       Providing Search engine and social media PPC services (Google, Facebook) Combining interests, profiles and intent to find qualified audiences Conversion rate optimization: ad copy, visuals, landing page Troubleshooting: dynamic tracking codes, platforms requirements, feeds… Managing budgets up to 2K£/day Clients from upwork or networking Senior Payroll Accounting Analyst (April 2017 – Present Day) HP Enterprise – Wroclaw, Poland        General Ledger accounts reconciliations Deliver booking file, analysis and provide explanations if necessary Reconciliation of Payroll balance sheet accounts incl. support for BSR (Balance Sheet Review) and year end close Support of the payroll SOX exercise Calculation accruals for different benefits types WFR bookings on correct cost locations Support and accrual calculations for YEC Web Copywriter (September 2013 – February 2014) B3W group - Malta      Email campaigns, (acquisition, promotions, newsletters…etc.) conception and copywriting Promotional content management of 3 gambling websites Content production for 22 blogs (403 posts) and 5 Social Media accounts. SEO strategy: keyword generation, internal and external linking. Affiliation reviews Social Media Manager (August 2011 – August 2013) RTFX – Malta Management of company’s social networks and online presence  Running social media campaigns through various channels (Facebook ads, promoted posts and print).  Constantly monitoring Twitter accounts to ensure real-time replies as much as possible with the Hootsuite management system.  Creation of 3 YouTube channels (English, French and German)  Monitoring brand’s global reputation (Google Alerts, Topsy, Alerti)  Casual and automatic posts on social networks: Facebook, Twitter and LinkedIn  Reporting key metrics such as mentions, reach and engagement Management of a trading contest (The Forex Championship) with traders from 111 countries  Increased the audience and registrations of the Trading Contest: 1868 registrations between 1/09/11 and 31/12/11; 2955 between 1/09/12 and 31/12/12 = +58% --French citizen. Nadodrze, Wroclaw.          Establishing long-term keyword and backlinking strategies with the SEM/SEO analyst (Boston) as well as occasional incentives. Keeping information and stats up to date with the main partner, a major French economics magazine and website (Paris). Ensuring website’s integrity, tracking casual bugs and suggesting improvements to local and foreign (Geneva) IT teams Improving user experience through test accounts and proactively asking users about their suggestions. Writing and translating emails and banners templates for permanent and temporary promotional campaigns (new registration offer, Facebook incentive offer). Running the constant Facebook incentive: checking, reporting and bonus crediting Blogging more than 180 articles in English and French to increase traffic. This also put and kept website’s 3 major keywords in the top 3 SERP. Checking Google Analytics to determine, optimize and leverage traffic sources. Reporting key metrics such as registrations, new forum posts and trading activity. Fraud Analyst (January 2011 – July 2011) Betclic Everest Group – Malta         Checking customers documents (KYC) for authentication requirements in compliance of 3 different legal regulations (France, Italy and the commonly shared one) for a dozen markets. Analysing customer patterns in order to track anomalies and fraudulent behaviour: chip dumping, fake credit cards, double accounts, dodgy payment method, shared IP address. Processing payments (credit cards, electronic wallets, wire transfer) with the proprietary back office system as well as various third party systems (Moneybookers, Neteller, Visa, Mastercard…etc.) Filling and sending police requests Resolving queries submitted by the Customer Service Department: Anticipating all future queries to help the Customer Service Department in providing an immediate answer to minimize VIP customers waiting time (ex: requesting 3 different proofs of transaction to make sure the bank accepts our query upon first contact) Suggestion and improvement of templates in order to minimize emails from customers Compliance with ARJEL, LGA and international AML requirements. Customer Service Agent (July 2009 – December 2010) Betclic Everest Group – Malta         Assisting and advising customers for sportsbook, casino, poker and payments queries Contributed to the legal migration that led the company to be the leading online bookmaker in France with around 40% of the market share Suggestion and improvement of templates in order to minimize emails from customers Anticipating all future queries to help the Fraud Department in providing an immediate answer to minimize VIP customers waiting time (ex: suggesting customer to send docs before the mandatory request) Anticipating all future queries to help the bookmaking Department in providing an immediate answer to minimize VIP customers waiting time (ex: during a major game, like the Champions League, if a goal was scored close to the X0:00’ or X9:59’ minute, I would ask traders to send us a screenshot of the exact moment when the ball crosses the line, before customers start complaining of their lost “goal scored between XX and XX” bet but their TV channel, newspaper or scores website displayed a different time) Harmonising French markets with the newly acquired Expekt team by offering incentives to French clients of Expekt in order to join Betclic. Outbound calls to new customers who failed into making their first deposits: increased conversion rate Won the yearly award of “Colleague the most fun to work with”, based on votes by the French Customer Service Department (December 2010). --French citizen. Nadodrze, Wroclaw.