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Sana Karim
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Senior Marketing Specialist
Islamabad
The fine Line between Marketing and Wasting
Your Time.
WORK EXPERIENCE
www.linkedin.com/in/sana-karim-7b59b14a
SKILLS
Regional Marketing/CRM/Sales Specialist
(North)
Porsche Pakistan
Digital Marketing
Corporate Communications
Brand Management
11/2017 – Present
Identifying and targeting root cause issues preventing
Organizations from achieving their Strategic Business Objectives.
SEO/SMO
Creative Team Leadership
Budget Management
WooCommerce
AdWords
Media Marketing
Word Press
MS Office
Achievements/Tasks
Being the driving force behind acquisition for
Porsche sales team by assisting with the writing and
maintenance of a strategic plan also provided subject
matter expertise for financial services with respect to the
development of sales and incentive programs and related
brand initiatives required to achieve PCNA sales objectives
Social Media Marketing
E-Commerce
Direct Marketing
Google Analytics
CRM
Firebase
Achieving marketing operational objectives by contributing
marketing and sales information and recommendations to
strategic plans and reviews; preparing and completing
action plans; implementing production, productivity, quality,
and customer-service standards; resolving problems;
identifying trends; determining system improvements;
implementing change.
ACHIEVEMENTS
Identifying marketing opportunities by identifying
consumer requirements; defining market, competitor's
share, and competitor's strengths and weaknesses;
forecasting projected business; establishing targeted
market share.
Tutoring, Mentoring, and Counseling children struggling
with development and learning setbacks at Westminster
International School, Islamabad, Pakistan.
Improving product marketability and profitability by
researching, identifying, and capitalizing on market
opportunities; improving product packaging; coordinating
new product development.
Creation, implem entation and controlling of local
marketing plans and annual planning of local marketing
budgets and project-related cost control along with
planning measures for brand awareness.
First Place for a Project related to Consumer Behavior at
The Southern New Hampshire University.
Career Counseling at The Cambridge High School, Dubai,
U.A.E.
CERTIFICATES
The Architecture of System Hardware & Software
from The Southern New Hampshire University.
Effective Marketing Executive from INFORMA Middle
East.
ORGANIZATIONS
Development of synergies with relevant marketing / sales
measures and processes of Porsche AG, subsidiaries,
Porsche Centers and Porsche Clubs.
.
The Connex Group (11/2015 – 03/2017)
Senior Marketing Specialist
INFORMA Middle East (04/2007 – 03/2009)
Senior Marketing Executive
INFORMA Middle East (05/2006 – 04/2007)
PERSONAL PROJECTS
Key Account Director (Delegate Acquisition)
Nayaa Pakistan, Azaad Pakistan (02/2014 – Present)
Assistant Brand Manager (Intern)
Coca Cola Pvt Ltd (08/2003 – 10/2003)
Created, managing, and leading a social w ork platform to help
provide aid for the under privileged.
LANGUAGES
EDUCATION
English
BSc Hons (Cum Laude)
Southern New Hampshire University
INTERESTS
06/2001 – 06/2006
New Hampshire, U.S.A
Writing
Reading
Art
Swimming
Adventure
