--www.beguide.nl
SANDER
PERSONS
DIGITAL MARKETER
SANDER PERSONS
DIGITAL MARKETER
--www.beguide.nl
PERSONAL DESCRIPTION
“I am a Digital Marketing Jack-of-all-trades.”
I am a 25-year-old digital marketer who will graduate for my Master of
Science degree in Business Economics by the end of June. I have mainly
focused on developing myself on different aspects in the Digital
Marketing field. By developing myself in different aspects, I consider
myself as the perfect candidate for start-ups or companies who needs an
all-rounder. Last years, I decided to specialize myself as a conversion
optimizer and I am hoping to develop myself more on a strategical level.
Besides my interest in Digital Marketing, I am a huge fan of playing,
watching and especially talking about football (soccer), and I love to
debate about any political subject.
CHARACTER TRAITS & DIGITAL
MARKETING SKILLS
CHARACTER TRAITS
TEAM-UP
EMPATHIC
CREATIVE
GO-GETTER
ANALYTICAL
STRATEGIC
CONVERSION
OPTIMIZATION
DIGITAL MARKETING SKILLS
SEA
SEO
SOCIAL MEDIA
DATA ANALYSIS
SANDER PERSONS
DIGITAL MARKETER
--www.beguide.nl
EDUCATIONAL HISTORIES
“My best time in study was when I took my bachelor degree in
The Netherlands from-.”
UNIVERSITY OF GHENT – BELGIUM
Master of Science in Business Economics (Marketing)
From September 2018 to June 2020
This master degree consists of 1-year master-courses and 1-year preparatory
year. For this master, I wrote a thesis about how product bundling can
influence the purchase intentions of the consumers. The preparatory year
consists mostly out of mathematical and statistical courses.
APPLIED UNIVERSITY OF SCIENCE AVANS - THE NETHERLANDS
Bachelor Associate Degree in Business Economics
From September 2013 to January 2017
An applied business-focused study to make students ready for different
functions. It was a project-based study. During this study, I decided to
specialize in the Digital Marketing sector and choose to do a minor online
marketing and two Digital Marketing based internships.
UNIVERSITY OF CALIFORNIA – USA
ONLINE COURSE BIG DATA
From January 2017 to June 2017
The course was fully taken online. In this course, I learnt to use a post-process
search to aggregate and transform the data and extract meaningful insights
via a half-year intensive program. The program which was used for this online
course were Hadoop and Splunk.
SANDER PERSONS
DIGITAL MARKETER
--www.beguide.nl
WORK EXPERIENCE
“I spent almost 7 years in Digital Marketing or
eCommerce work”
FREELANCE DIGITAL MARKETING
From October 2017 to now
With the start of being a freelance Digital Marketer, I had to develop a whole set of
new skills. A part of my portfolio can be found on the last two pages of this
document.
WWW.JOHNBEERENS.COM
ONLINE MARKETING SPECIALIST
From July 2017 to September 2017
For this webshop of hair products, I was part of the Online marketing team, where I was
mostly focused on Search Engine Optimization.
ELHO
SUPPLY CHAIN SPECIALIST
..
From February 2017 to June 2017
One of my biggest challenges, but with the highest learning process. I think
understanding the supply chain is a massive benefit for me as a Digital Marketer. where
I was mostly focused on Search Engine Optimization.
‘
RIJWIELHANDEL ‘T ZAND & OFFICETOPPER
WEBSPECIALIST AND STORE-EMPLOYER
From July 2013 to Augustus 2016
As a web specialist, I was responsible for the maintenance and content of the website
(SEO-targeted). For Officetopper, I worked six months and for ‘t Zand Rijwielen 2.5
years.
SPINMORE & OFFICETOPPER
INTERN ONLINE MARKETER & RESEARCH INTERN
From September 2014 to January 2015
As an intern online marketer, I was responsible for creating the content of different
affiliate websites and for creating a new affiliate website.
. SIDEJOBS
From January 2006 to June 2012
For nine years, I had various side-jobs as a shop assistant, storehouse employer,
newspaper delivery boy and builder.
SANDER PERSONS
DIGITAL MARKETER
--www.beguide.nl
LANGUAGES & TECH SKILLS
“I am able to speak in 2 languages, and I’m currently studying
French. I am also a certified expert in Google Analytics’”
DUTCH
R STUDIO
ENGLISH
FRENCH
EXCELL
I
HADOOP
SPSS
MAILCHIMP
HOTJAR
INDESIGN
SAP
SIDE ACTIVITIES
“My biggest passion used to be my sidejob”
SEMI-PROFESSIONAL FOOTBALL-
I had the opportunity to play football (soccer) for a semi-professional
team in my city. It brought me some valuable life experiences, as a youngster in an adult world with
the extra dimension of getting performance bonuses.
COLLECTING CONTINENTS
IN PROGRESS
My favourite thing to do is backpacking. With already visiting
five continents, I am pursuing my dream to visit all the continents (including Antartica).
SANDER PERSONS
DIGITAL MARKETER
--www.beguide.nl
SOME PORTFOLIO EXAMPLES
“There are 10+ Digital Marketing projects I have worked on, or
still working on.”
EUROPLASMA
MARKETING STRATEGY & IMPLEMENTATION
Europlasma is a global technology leader in innovative
nano-coating solutions based on low-pressure plasms
technology. My task was to set up their marketing
strategy with the focus on digital marketing, something
they never did in the past.
STORY CHIEF
DIGITAL MARKETING STRATEGY
Story Chief is a content distribution tool that simplifies the
complete online flow. I co-operated on developing a
Digital Marketing Strategy for this fresh started Start-up.
MARKETING FIZZ
SEARCH ENGINE ADVERTIZING & OPTIMIZATION
Marketing Fizz is a marketing agency in Antwerp,
Belgium, specialized in creating marketing strategies
for IT & software companies. I worked for a while as
they stand in if they had an overload on work. It
contained mostly search engine advertising work.
SANDER PERSONS
DIGITAL MARKETER
--www.beguide.nl
E
EXAMEN VOOR JOU
FACEBOOK MARKETING
Examen voor Jou is a dutch platform which helps
students to prepare for their exams as optimal as
possible. I managed their Facebook page for a while and
increased the interaction with the fans drastically.
WWW.FOOTY.EU
CONVERSION OPTIMIZATION
www.footy.eu is a platform where consumers can organize
matches or competitions, where Footy helps with renting the
fields. I co-operated with their UX-Developer to make the
website more user-friendly and with the focus to increase the
conversions. I mostly worked with Hotjar and Google
Analytics.
.
ACADEMICAL THESIS’
“Two academical researches Conversion
Optimization and nudging in mind”
BACHELOR THESIS
Needs assessment of the clients
of Officetopper.
MASTER THESIS
Nudging consumers with product
bundling in online grocery shopping.
Qualitative research, on the needs of
the clients and potential clients of
Officetopper. For this research, the
method eye-scanning was used to track
the behavior of clients on the website.
The purpose was to measure the
purchase intentions of consumers when
products are bundled in an online
grocery store via quantitative research.
Thereby, the mediation effect of Product
vividness and the cognitive load of the
consumers are also tested. For this
research, an online shop for grocery store
has been simulated.
The research was done for the company;
I have worked for Officetopper in the
past.
SANDER PERSONS
DIGITAL MARKETER
--www.beguide.nl
