Sanjeev Muniandy

Sanjeev Muniandy T:- | E:-| W: https://www.linkedin.com/in/sanjeevmuniandy/ Executive Summary My work summary. I have nearly two decades of experience in the telecommunications and mobile services industry ranging from Customer Service, Product Development, ECommerce and Emerging Technologies. During these times, I’ve held positions in the Marketing, Product and Business Improvement departments with decision making capabilities and challenging portfolios. I am currently a Product Development & Marketing Consultant for a startup specializing in Digital Transformation using Cloud services. While that is on-going, I am also working with a local company in developing a Social Messaging mobile app with a payment engine. A bit on my personal side. I have extensive Social Media and E-Commerce experience, having run my own online business using Facebook, Twitter and Instagram. For promoting my business, I use digital marketing techniques (paid & organic ads) on Facebook, Google and LinkedIn to market my business to the public. And my skillsets. I am passionate about my work and I have the innate ability to direct complex projects from concept to fully operational status. This is my Product Development experience and application that will be crucial to DiGi’s organization and company vision. I thrive in time-to-market situations and deadlines without any ambiguities. I make sure all my decisions are educated and properly researched prior to presentation to the relevant internal or external stakeholders. I’m up-to-date with all current digital marketing trends. The usual suspects ● Internet Marketing Strategy- Advanced ● Social Media Publishing- Expert ● Microsoft Office- Expert Experience ● Microsoft Excel- Expert ● Microsoft PowerPoint- Expert Consultant (Value & Growth Strategist), Xadaco PLT Petaling Jaya — 2016 - Current • • • • • Consultant for Iranian company looking to deploy digital marketing and link shortening service in Malaysia. Consultant for SMEs looking to scale businesses with Digital Transformation. Digital Transformation enabler – partner with Microsoft as Cloud Services Provider. Social Media Expert Investor Liaison On-going projects Developing a social messaging and payment platform mobile app Senior Manager, Idottv Sdn Bhd Petaling Jaya — 2015 - 2016 • Involved with the revamp of an airtime sharing mobile app called ShareShare • Formulated a “sharing” product called Mobile Concierge and pitched to clients in Indonesia and Bangladesh • Worked on a concept for Inter-telco prepaid credit share • Led a team and instrumental in redesign of a bill payment mobile app called GreenBilling • Formulated the business case for GreenBilling app take-up and forecasted revenue • Assisted other team members by formulating a Go-To-Market plan for Merchant Acquisition to complement the ShareShare mobile app • Researched and prepared documentation for Shariah-Compliant Peer-ToPeer Crowd Lending service for submission to the Securities Commission • Researched and prepared documentation for Mobile Remittance service but yet to be submitted to Bank Negara Malaysia • Involved with Big Data Analytics project with Cloudera • Traveled to University of Technology Malaysia in Johor to discuss Big Data initiatives • Involved with formulating the product packages for the company’s Big Data offerings • Involved with the participation of the company in the BIG IT exhibition in KL Convention Center Product Development Manager, Salamfone Sdn Bhd Kuala Lumpur — 2010 - 2014 • Formulating packages, bundles and promos • Involved with Product pricing and strategies for Voice, SMS, DATA and Value Added Services • Monitor competitor activities and prepare competitor analysis • Prepare process of Product Development with Idea Screening, Concept Development and Testing, Product Lifecycle processes, SWOT Analysis • Develop Concept Papers with product and services objectives, goals, customer benefit, ROI(business case), user requirement and Go-To-Market strategies • Prepare extensive Scope of Work for each product and services with an end-to-end process flow • Development Business Requirements for each products/services • Liaise with Project Management Office on monitoring of Project Plan and processes • Source Content Providers to offer value added services towards Salamfone’s target market • Prepare and perform training for Distributors and Dealers • Liaise with ZI Shariah on Shariah Compliancy for Salamfone • Liaise with Regulatory and MCMC on mobile content guidelines and policies • Liaise with partners with marketing plans Experiences Gained • Experience in start-up of an MVNO • Experience in creating a product for any targeted market either niche or mass • Experience in scanning the industry landscape to come out with compelling products and services • Experience in thinking out-of-the-box Accomplishments • • Launched the 1st Shariah Compliant Prepaid Mobile Operator Brought in additional revenue of RM230,000 from vendor • Achieved 100% increase in Value Added Services revenue Business Development Manager, RMBeyondU Sdn Bhd Petaling Jaya — 2008 - 2010 • • • Assisting in market research and business development for affiliate marketing. Research and monitor relevant audiences Utilize Internet marketing disciplines to increase traffic and high search engine visibility for targeted keywords through Search Engine Optimization and Pay-Per-Click campaigns • Involved with online marketing, advertising on social media and international partnership. • Involved with building websites on niche products, wholesale products and sales letters. • Social Media Marketing, i.e. Twitter, Facebook, MySpace • Monitor reports on - Visitors - Visitor Trending - Visitor Loyalty - Unique Visitors - Page Views - Bounce Rates - Traffic Sources - Direct Traffic - Referring Sites - Keywords - Search Engines - Content - Top Contents - Top Landing Pages - Site Overlay - Navigation Analysis Senior Associate, DiGi Telecommunications Sdn Bhd Selangor — 2004 - 2008 Evaluate the status of all internal Value Added products/ services: • • “Shelf-life” (software, hardware warranty & lifespan, depreciation value, etc.., Public/ internal acceptance • • • • • • • • Management’s decision on company’s direction Telenor’s global direction Geographical needs and concerns ROI Competitor Analysis. SWOT Analysis Market & Consumer Trends Focus groups Idea Screening • To eliminate unsound concepts prior to devoting resources to them Concept Development and Testing • • • Develop the marketing and engineering details Select / Refine / Create idea & define scope and requirements Draft and coordinate concept paper Business Analysis • Estimate selling price, sales volume and profitability Beta Testing and Market Testing • • • • • Test the product Make adjustments Produce an initial run of the product After evaluation recommend sourcing for new or improve on existing products/ services. If need for new products/ services arise, vendors will be sourced, contacted and feasibility study done based on: Vendor’s past experiences, current standing, success with other/ similar products and services. Service Improvement Process • • Evaluate current service process Brainstorm on service improvement process: War Room meeting held with all departments involved, namely, Project Management Office, Technology, Marketing, Customer Service, Sales, Procurement and Finance. Business Improvement Process • Internal User Requirement development • End to End workflows • Confirm business process with Project Management Office, Technology, Marketing, Customer Service, Sales, Procurement and Finance. • Mapping of processes and sub-processes down to activity level. • Evaluate all “What-ifs”. Initiate project via Project Management Office(PMO) • Present preliminary findings and processes to PMO Present to PMO and Management on new services based on findings. • Present a more comprehensive finding which includes results gathered from: • Evaluate the status of all internal Value Added products/ services with charts, data and trends. • Product Development stages • Service Improvement Process • Business Improvement Process • Recommendations Initiate Kick-off project with vendor and team • Invite selected vendor/s and War Room department’s representatives • Discuss with vendors on price, features, timeline, user requirements, technical requirements and business requirements. Support in technical testing • End to End testing of products/ services. • Confirm and sign-off on billing, service and application success. • Inform team member on the go-ahead. • Manage timeline and ensure product/ service launches as plan • Manage team members, vendors and management's expectations. • Prioritize and open enhancement project plans to resolve issues post launch Communication • Liaise with Sales department on activities taken to promote and sell products and services. • Work closely with CRM team on Marketing Campaigns and methods of communications to end users. • Participate in Customer communications and interest, i.e. Focus Groups. • Work closely with CRM & Customer Service Team on data profiling, customer interest, knowledge and experience. • Participate in local and international marketing events. • Participate in study prepared by Market Research Team. Understanding technology trends / vendor product roadmaps / device trend at least once a quarter • Monitor launched service • Monitor and report trends • Monitor and report ARPU • Report discrepancies • Recommend marketing plans and strategy (ATL & BTL) • Draft marketing update • Track and evaluate product revenue performance Data Helpdesk Executive, Maxis Mobile Bhd Kuala Lumpur — 2002 - 2004 • Assisting customer over the phone in dealing with WLAN problems, GPRS phone configurations, computer setup and network issues. • Prepare training materials and conduct product training for internal staff. • Get accustomed with new product launches. • Provide 2nd Level Support on: • - GPRS - WAP - Mobile Data - Mobile Fax - WLAN & WLAN Roaming - I-Back Up - Easymail Assist in connectivity configuration between devices, mainly: - PDA-Handset - Laptop-Handset - All wireless connectivity • Configuration issues where the configuration on the handset/laptop/PDA has been done but customers are unable to connect their devices using GPRS. • Application problems where the customers are unable to access the application via handset but able to access via a desktop PC. • Liaise with Customer Service Centers who need 2nd Level Support via CMSS/Clarify. • Liaise with the Network Team Contact Center via the CTI/Phone. • Response to all cases with 24hours SLA. Liaise with Product Management and device vendors, i.e. Nokia, Siemens, Toshiba, SonyEricsson, etc. Frontline Consultant, Maxis Mobile Bhd Kuala Lumpur — 1997 - 2002 Education • Customer Service • Attending to existing and new external & internal customers • Registration of new customers, be it Fixed Line or Mobile. • Collecting payments • Attending to general enquiries, problem-solving and adding new services Strategic Business School Diploma in Hotel Management & Catering — 1992 - 1994