Sara Elan

SARA ELAN New York| -|-linkedin.com/in/SARAELAN ECOMMERCE MARKETING AND MERCHANDISING DIRECTOR E-COMMERCE | MARKETING | MERCHANDISING | BRAND | LEADERSHIP I help brands grow their ecommerce presence and increase conversions by identifying new opportunities through strategic digital marketing practices, thoughtful merchandising, and forging key partnerships. I enjoy tackling the complex challenge of successfully telling a brand’s story through digital platforms and translating the value of that brand to the targeted consumer. My accomplishments include growing sales revenue 51%, increasing conversion rates by 76%, and increasing yearover-year sales by 50%. I’ve grown social media accounts 200% in just six months. I am a seasoned executive who is deeply passionate and experienced in streamlining marketing and ecommerce practices and rolling them out on both a national and global scales. I work with and empower colleagues, partners, and teams to dream beyond the conventional limits of our workplace and to design solutions with profound and lasting impact. • Ecommerce • Merchandising • Marketing • Brand Strategy • Product Development • Digital Analytics • Business Development • Leadership • Partnerships EXPERIENCE DMC, New York, NY 2015 - 2017 Launched and led the ecommerce team for the U.S. division of DMC, a textile leader in the manufacturing of embroidery thread since 1746, including setting the global brand message and ecommerce best practices. Director, Ecommerce Directed ecommerce marketing and promotional campaigns to efficiently drive customer acquisition and retention, including setting strategic direction, execution, and ROI tracking. • Doubled sales revenue year-over-year by driving key KPIs to improve traffic and customer engagement. • Increased conversion rate by 76%, and under my direction grew year-over-year online orders by 50%. • Created and rolled out plan to exceed annual sales by 45% and increase revenue by more than %60K. • Streamlined teams’ cross-functional processes and procedures while overseeing team of four. • Directed the development of a global brand book and distributed it over multiple channels. • Promoted from Buyer, Product & Content Designer Time Inc., New York, NY 2013 – 2015 American Express Publishing brands, reaching 36 million consumers world-wide across its portfolio of magazines, books, digital properties, social media, and membership clubs, was acquired by Time Inc. in 2013. Marketing Manager, Partnerships Served as department lead for Books, Products, and Services team, growing ecommerce business. • Increased engagement of 500K members through integrated partner marketing campaigns. • Procured new business development opportunities through new partner acquisitions. • Maintained brand integrity and set creative direction during company transition. Fab, New York, NY 2012 – 2013 One of the fasted-growing ecommerce design companies, with annual sales of approximately $1 billion and selling more than 7 million in 2013 alone. Buyer Negotiated and curated 50 ecommerce flash sales monthly, with average gross revenue of $150K monthly • Secured vendor participation and negotiated pricing, for up to 50 sale events per month with a “best” of more than $75K gross revenue in a single, week long event. • Curated selection and placed orders for over 100 SKUs to be sold in the US, Canada, EU, and AUS. • Generated average gross revenue of $150K monthly. American Express Publishing, New York, NY 2005 - 2009 Publisher of five multi-media brands, Travel + Leisure, Food & Wine, Executive Travel, Departures, and Black Ink, with content available in magazines, branded books, membership clubs, and events. Corporate Marketing & Integrated Media Manager Managed all corporate initiatives that touched more than one brand, ensuring proper execution of brand guidelines. • Oversaw corporate website redesign, translating corporate brand message from print to digital. • Planned and executed in-house and off-site conferences; logistics and marketing efforts. • Launched communications, email blast initiatives and website development for corporate events. • Spearheaded cross-company task force that led to a successful platform for revenue generation. • Promoted from Assistant Marketing Manager – April 2008 • Promoted from Marketing Coordinator – January 2007 CONSULTING, New York, NY • Tom Dixon -): Facilitated onsite trade show booth design and merchandising displays. • Perks Consulting -): Developed key brand marketing initiatives for digital brand agency. • Silver Bullet -): Forged key relationships across industry to bring awareness to product and brand. • NBC -): Created commercial logs for network television based on sales initiatives and ad budgets. • Sequence Medical -): Directed the creation and implementation of innovative client websites. • A Tree Grows on Essex (2010): Founded home décor line featured on fab.com and in Starwood Hotels. EDUCATION UNIVERSITY OF GEORGIA BBA Marketing GENERAL ASSEMBLY Social Media, Strategy Mapping, 2016 AdWords Bootcamp: Get Certified by Google, 2016 Digital Marketing: Key Concepts and Metrics, 2016 FASHION INSTITUTE OF TECHNOLOGY Non-credit courses in product construction TECHNICAL SKILLS Microsoft Office Content management systems: WordPress, Magento Project management software: Basecamp, Salesforce, Slack, Asana Analytics platforms: Google Analytics Marketing automation platform: Mailchimp Hobbies: Sewing and product construction, contemporary ballet and hip hop dance